Supplements

When you work out regularly, or regularly participate in a sport, it changes your nutritional needs. The higher level of competition you achieve and the harder you train, the greater amount of calories and nutrients required for replenishment. Your needs will also vary greatly depending on the type of athletic activity you engage in — the needs of a competitive bodybuilder are different from those of a long-distance runner, for example. This page will give you an overview of the two cornerstones of sports nutrition: diet and supplementation.

Diet

Diet is by far the greatest factor in overall health for everyone, from elite athletes to couch potatoes. It can be roughly broken down into three components of daily need:

Protein
Fats
Vitamins/Minerals/Phytonutrients

(For those wondering, carbohydrates are not essential in the human diet and there is no minimum requirement for them from food)

Basal metabolic rate (BMR)

The exact amounts of these vary greatly by individual need and are dependent on a number of factors — primarily gender, age, body weight, amount of muscle mass, and expected physical activity/exercise output. These factors contribute to your basal metabolic rate (BMR), which is a rough amount of calories you need to consume daily to maintain your present weight. Consuming less than your BMR will cause you to lose weight, but that weight won't necessarily come from fat — the body often break down muscle before burning off fat because muscle is nutrient-dense and costly to support in terms of calories.

Also, consuming calories from any old source isn't good enough — you need to consume a balanced diet of protein and healthy fats, and you also need to make sure your daily requirements for vitamins and minerals are met. The proper ratio for protein/fat/carbohydrates and the exact amount of vitamins and minerals you need is determined by the same set of factors that determine your BMR.

Protein

Protein falls under "diet" because it's a basic daily nutritional requirement, but really, it straddles the line between diet and supplementation. Virtually all serious athletes and bodybuilders will find it impossible to compete at their desired levels without some form of protein supplementation to support their workouts.

Protein is used to repair and rebuild body tissue and also as a source of energy. It's particularly important if you're an athlete or a bodybuilder, since your muscles are almost constantly in a cycle of damage and repair.

Amino acids

There are nine essential amino acids that can only be obtained from foods that are high in protein. In meat, milk, eggs, and fish, which are considered some of the best protein sources as they contain all nine of the essential aminos, the amount of protein varies.^[1]

Vegetarians and vegans face a challenge in getting all nine of the essential aminos, but it can be done through various combinations of nuts, beans, whole grains, seeds, fruits, and vegetables.^[2]

There are also some benefits to using the three branched-chain amino acids (BCAAs) during workouts. These will both increase endurance^[8] and maintain positive muscle protein levels during hard workouts^[9] — especially on an empty stomach or caloric deficit.

Whey protein

Supplementation is most commonly in the form of whey protein, a powder that is low in fat and carbohydrates. Whey protein isolate is an even more refined protein powder. It contains practically no fat, carbs, or lactose. Protein supplements are often advertised as having BCAAs, four of the nine essential aminos that are specifically used for muscle tissue repair.

Vegetarian and vegan supplementation options include pea, rice, soy, and hemp protein. Many of these supplements also contain all of the essential amino acids.

Protein quality

Check it Out:

Our Protein page goes into greater detail on each of these topics, and takes a more in-depth look at various supplements.

Proteins also vary in quality in terms of bioavailability, or how readily and completely they tend to be taken up by the body. There are several formal measures of this: the Protein Digestibility Corrected Amino Acids Score (PDCAAS) is the preferred method adopted by both the FDA and World Health Organization (WHO), and is probably the most reliable formal standard.^[3]

Carbohydrates

Carbohydrates are so named because they're a combination of carbon, hydrogen, and oxygen atoms. It gets a little complicated from there, but in dietary terms, their primary function is to be metabolized into glucose (which is made available as energy very quickly). They make up the majority of caloric intake in many diets, although they are not essential in the diet (the liver can produce all of the glucose your brain and body require -- which isn't much). In fact, they can be classified as "drugs" when reflecting upon that fact.

Diet is by far the greatest factor in overall health for everyone, from elite athletes to couch potatoes.

Simple vs. complex carbs

You'll hear the terms "simple" and "complex" thrown around in reference to carbohydrates, and you might get the impression that "complex" carbohydrates are the only ones you should eat (especially if you visit bodybuilding forums).

Simple carbohydrates don't necessarily lack nutritional value, however, and complex carbohydrates aren't automatically nutritious either, particularly if they're processed. Carbohydrates should be evaluated individually for their accompanying nutritional value and their glycemic index — a measure of how high they'll spike your blood sugar when eaten (low glycemic foods are best for general diet and health, but high glycemic carbs have their place in the gym).^[4] You'll want to limit nutritionally "empty" carbohydrates like sugar and alcohol, and heavily processed carbs that have been stripped of their original nutritional value, like processed flour and rice.

Carb supplementation

In terms of supplementation, carbs are taken before and during training to increase availability of glucose for immediate energy, which often allows for higher intensity and short-term performance. Carbs are also used post-workout to promote muscle glycogen replenishment and potentially even growth by temporarily spiking insulin.

Fats

Dietary fats can be roughly divided into four types: monounsaturated, polyunsaturated, saturated, and trans fats.

You can scratch trans fats off your list right away. They've been banned in many countries for years due to a stack of scientific evidence demonstrating they do anything but harm, and as of November 2013, the FDA has announced that a ban in the United States will gradually be implemented over time.^[5]

Monounsaturated vs. polyunsaturated fats

Monounsaturated and polyunsaturated fats are the two types of fat endorsed by the FDA for being healthy and should be incorporated in a balanced diet. Be careful with polyunsaturated fats, however, as they're also high in omega-6s which, if you're not taking in adequate omega-3s, can promote inflammation.^[6]

Fish oil

Fish oil (and other oils derived from aquatic food sources, like krill oil) are dense in omega-3s and can help support a diet that is too rich in omega-6s. Ideally you want a 1:1 ratio of omega-3 to omega-6 in your diet, but modern Western diets often overload omega-6s by 10 to 20 times the optimal amount.

Saturated fats

Want more information?

Our Healthy Fats page breaks down the various types of fats and their uses in much greater detail.

Saturated fats are a little more complex. The FDA regards them as unhealthy, but there's conflicting evidence. They can be particularly useful in bodybuilding and athletic training, and at high competitive levels are often a virtual necessity in amounts that would be regarded as "unhealthy" in a more standard diet.

Vitamins and minerals

There are 14 essential vitamins and 14 essential minerals that the body requires on a regular basis. For the most part, these can't be synthesized and must be consumed through diet and/or supplementation.

Competitive athletics and bodybuilding do increase the dietary need for certain vitamins and minerals (particularly the B vitamins), but megadosing indiscriminately can cause serious medical problems.^[7]

Please see our vitamin and mineral pages for further detail on how the body uses each and how to determine the appropriate amount for you.

Supplementation

Pre-workout formulas

Find out more here:

Our Pre-Workout Supplements page breaks down common ingredients found in these supplements and their purposes in greater detail.

Pre-workout supplements are designed to provide a range of possible benefits: to increase energy and endurance, improve focus, promote the repair and growth of muscle tissue, mobilize body fat for burning as energy, and increase the amount of reps you can perform and resistance level when training with weights.

Pre-workout formulas can have a wide range of possible ingredients, each designed for specific purposes.

Creatine

Extra tip:

See our Creatine page for further detail on the benefits of this compound, as well as medical interactions and health considerations.

Creatine is an amino acid compound that is particularly useful in building lean body mass. It's consumed naturally through diet if you eat meat or fish, but it's popular as a bodybuilding supplement. Creatine is a common ingredient in the aforementioned pre-workout formulas, but is also available on its own in powder or capsule form. Five grams a day is the standard dosage, and basic creatine monohydrate is all that's necessary.

Joint supplements

Athletics and bodybuilding can put regular and intense strain on the joints. Joint supplements help to ease the pain and symptoms of joint damage and medical conditions, as well as naturally strengthen the joints.

See our Joint Supplements page for a breakdown of the different types.

Energy and Endurance

Some supplements are designed specifically to increase energy, motivation, or endurance with minimal or no calorie intake. Examples of these include caffeine pills, green tea extract, MCT oil, eleuthero, and ginseng. Natural herbal sleep aids also fall under this category, as a full and restful night's sleep is vital to maintaining optimal energy levels and performance during the day.

However, when it comes to the best workout focus and energy, the pre-workout supplements are where you'll find the most well-rounded formulas.

For improved endurance, BCAAs make a huge difference, as do the amino acids beta-alanine and acetyl L-carnitine.

Multivitamins

It's best to get vitamins from natural food sources, but a multivitamin can help make up for diet deficiencies, or support the greater needs of bodybuilders and athletes. Individual vitamins are also available in supplement form.

Where To Buy

You can comparison shop right here at PricePlow for a complete range of sports nutrition products. Our search engine finds the best prices for you — often 30% to 50% off of retail prices — and saves shopping time so you can spend more time on your workouts.

References

Trumbo, P, et. al; Journal of the American Dietary Association; "Dietary reference intakes for energy, carbohydrate, fiber, fat, fatty acids, cholesterol, protein and amino acids;" 2002
Mangels, R; Simply Vegan; "Protein in the Vegan Diet;" 2013
Schaafsma, G; The Journal of Nutrition; "The Protein Digestibility-Corrected Amino Acid Score;" July 2000
Harvard School of Public Health; "Carbohydrates and the Glycemic Load;" 2014
CNN; "Put down that doughnut: FDA takes on trans fats;" November 2013
Simopolous, AP; Biomedicine and Pharmacotherapy; "The importance of the ratio of omega-6/omega-3 essential fatty acids;" October 2002
Hamilton, Johnathan; NPR; "A Scientist Debunks The 'Magic' Of Vitamins And Supplements;" July 2013
Gualano, AB, et. al; The Journal of Sports Medicine and Physical Fitness; "Branched chain amino acids supplementation enhances exercise capacity and lipid oxidization during endurance exercise after muscle glycogen depletion;" March 2011
Shimomura, Y. et. al; The Journal of Nutrition; "Nutraceutical Effects of Branched-Chain Amino Acids on Skeletal Muscle;" 2006

Supplement News on PricePlow

Blog Posts

Videos

Deal Alerts

New Products

Dec 28, 2025

Deal
Think Thin think! High Protein Bar hit the Hot Deals page:

5 Bars - Creamy Peanut Butter (Chocolate Dipped) is on sale for !

Dec 26, 2025

YouTube Video
C4 Energy Shots Enter the Market With NSF Certification

Dec 26, 2025

Blog Post
Nutristat Wellness: Premium Health Support Beyond Performance
Nutristat extends their premium ingredient philosophy beyond performance supplements. Albion minerals, vegan D3, clinical doses. See the wellness collection.

Dec 26, 2025

Blog Post
Animal Pak Pills vs Powder: Complete Formula Comparison
Animal Pak Pills vs Powder comparison. Pills add protein and liver support. Powder brings betaine for strength and huperzine A for focus.

Dec 25, 2025

Product News
GHOST Energy Drink has new variations:

1 Can - WELCH'S Grape-Cran

Category: Energy Drinks

Dec 24, 2025

YouTube Video
Nutristat Sodium R-Lipoic Acid Explained: Why Most ALA Supplements Don’t Absorb

Dec 23, 2025

YouTube Video
Helaina's effera® Lactoferrin Growth Story: Laura Katz & Pamela Besada-Lombana | Episode 197

Dec 23, 2025

Blog Post
Formulator's Corner #22: Shoden-R Powers Novel Nighttime Hydration + Sleep Formula
Formulator's Corner #22 designs a nighttime powder with Shoden-R ashwagandha, glycine minerals, taurine, and myo-inositol for stress, sleep, and hydration.

Dec 23, 2025

Blog Post
Helaina's effera® Lactoferrin Growth Story: Laura Katz & Pamela Besada-Lombana | Episode #197
Helaina's Laura Katz and Pam Besada-Lombana reveal effera lactoferrin science, clinical data, and precision fermentation on PricePlow Podcast #197

Dec 23, 2025

Product News
GHOST Energy Drink has new variations:

12 Cans - WELCH'S Grape-Cran

Category: Energy Drinks

Dec 23, 2025

TikTok Video
@C4 Energy shots

Dec 23, 2025

TikTok Video
@Nutristat

Dec 22, 2025

Blog Post
Dynagenix: Next-Generation Boswellia for Fast-Acting Musculoskeletal Support in Beverages
PLT Health's Dynagenix brings water-soluble Boswellia to beverages. Clinical data shows joint comfort in 5 days and faster muscle recovery at 40-60mg.

Dec 21, 2025

Deal
Orgain Organic Nutrition RTD hit the Hot Deals page:

12 11 Oz. Cartons - Creamy Chocolate Fudge is on sale for !

Dec 21, 2025

YouTube Video
GHOST Energy Welch’s Grape-Cran: The Holiday Flavor Everyone Wanted

Dec 21, 2025

YouTube Video
Nutristat 12 Days of Power Play: Training Performance Stack Breakdown

Dec 21, 2025

YouTube Video
Ultra Focus Pouches with enfinity®: A Caffeine and Nicotine Alternative for 2026

Dec 19, 2025

YouTube Video
Win Free Dubai Chocolate Protein by MuscleSport

Dec 19, 2025

YouTube Video
Levelle Nutrition Cycle-Syncing Protein Explained | Two Formulas for Women’s Hormone Phases

Dec 19, 2025

Blog Post
Lift Energy: Mystery Brand Launches Serious Stimulant-Free Cognizin + BHB Focus Formula
Lift Energy delivers 250mg Cognizin and 5,000mg goBHB for stimulant-free focus and metabolic fuel without caffeine jitters or crashes.

Dec 19, 2025

Product News
GHOST Energy Drink has new variations:

24 Cans - Orange Cream

Category: Energy Drinks

Dec 19, 2025

TikTok Video

Dec 19, 2025

TikTok Video
@MuscleSport®️

Dec 19, 2025

TikTok Video
ULTRA POUCHES are the only pouches currently using ENFINITY- have you tried them?

Dec 19, 2025

TikTok Video
GHOST WELCHS GRAPE CRAN IS HERE

Dec 19, 2025

TikTok Video
@Nutristat

Dec 18, 2025

YouTube Video
The Science of Vitamin B12: HTBA's MecobalActive Clinical Study Deep Dive | Episode 196

Dec 18, 2025

Blog Post
The Science of Vitamin B12: HTBA's MecobalActive Clinical Study Deep Dive | Episode #196
HTBA's Teresa Pellicer & Bernardo Gonzaga reveal MecobalActive B12 clinical study showing superior methylcobalamin bioavailability | Podcast #196

Dec 18, 2025

Blog Post
The Ultimate Guide to Alpha Lipoic Acid: Mechanisms, Clinical Evidence, and Why Bioavailability Matters
Complete guide to alpha lipoic acid covering bioavailability, clinical benefits, proper dosing, and why sodium-stabilized forms outperform others.

Dec 17, 2025

YouTube Video
Brew Shockalaka Expands Nationwide | Nootropic Coffee Hits Major Gym Chains

Dec 17, 2025

YouTube Video
MecobalActive Methylcobalamin B12 by Seeking Health | Real B12 vs Synthetic

Dec 17, 2025

Blog Post
PeptiStrong: Natural Anabolic Ingredient from Fava Beans
PeptiStrong is a natural anabolic peptide network that functions as a muscle building ingredient, developed by Nuritas and found in fava beans.

Dec 17, 2025

TikTok Video
Have you tried this new nootropic coffee?

Dec 17, 2025

TikTok Video
Are you still using cheap synthetic b12?

Dec 16, 2025

YouTube Video
VMI Sports Protolyte Dubai Chocolate | Viral Flavor Meets Whey Isolate

Dec 16, 2025

Blog Post
C4 Energy Shots: Shoot Your Shot with 200mg Caffeine in a Pocket-Sized Bottle
C4 Energy Shots deliver 200mg caffeine plus beta-alanine and betaine in portable 2oz bottles. NSF Certified for Sport, three flavors, zero sugar.

Dec 16, 2025

Deal
Redcon1 Total War hit the Hot Deals page:

30 Servings - Rainbow Candy is on sale for !

Dec 16, 2025

TikTok Video
Have you tried Dubai chocolate!?

Dec 15, 2025

Blog Post
New Year, New Focus: A 2026 Alternative to Nicotine and Caffeine Using Ultra Focus Pouches with enfinity
Ultra Focus Pouches deliver clean cognitive enhancement with enfinity® paraxanthine. No nicotine addiction or caffeine jitters for better focus.

Dec 13, 2025

YouTube Video
VMI Sports L-Carnitine PEZ Candy Edition | What It Does (And What It Doesn’t)

Dec 13, 2025

YouTube Video
GHOST Energy Welch’s Grape-Cran: Holiday Flavor Drop

Dec 12, 2025

Product News
Musclesport Lean Whey has new variations:

10 Stick Packs - Band of Butters - Variety Pack

Category: Whey Protein Isolate

Dec 12, 2025

YouTube Video
Ashwagandha That Dissolves: New Beverage Tech Revealed

Dec 12, 2025

YouTube Video
PLT Health Zynamite S | New Study Shows Rapid Mood + Focus Boost

Dec 12, 2025

YouTube Video
MuscleTech EFF’N Hydrate: The Most Fun Way to Take Electrolytes?

Dec 12, 2025

Deal
Think Thin think! Protein+ 150 Calorie Bars hit the Hot Deals page:

5 Bars - Salted Caramel is on sale for !

Dec 12, 2025

Blog Post
Brew Shockalaka Expands Nationwide with Major Fitness Chain Wins
Brew Shockalaka expands to Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection. Zero-sugar nootropic coffee now at gyms nationwide.

Dec 12, 2025

TikTok Video
PEZ CANDY…fat burner?

Dec 12, 2025

TikTok Video
Ghost energy grape crab!

Dec 12, 2025

TikTok Video

Dec 11, 2025

Blog Post
Konlan James & Lucas Kaelin: Pouches, Supplement Social Media, and The Reality of Content Creation | Episode #195
Lucas Kaelin & KJ discuss content creation, pouch regulations, and imposter syndrome from SupplySide Global 2025 on PricePlow Podcast #195.

Dec 11, 2025

Blog Post
Levelle Nutrition Boom Chocolata: The First Cycle-Syncing Protein Powered by effera™
Levelle Nutrition's Cycle-Syncing Protein Powder adapts to women's menstrual cycle with two phase-specific formulas featuring effera™ lactoferrin.

Dec 11, 2025

Product News
Musclesport Lean Whey has new variations:

10 Stick Packs - Chef's Choice - Variety Pack

Category: Whey Protein Isolate

Dec 11, 2025

Product News
Musclesport Creatine + Hydration has new variations:

30 Servings - Groovy Grape

Categories: Creatine Monohydrate, Electrolytes

Dec 10, 2025

Blog Post
GHOST Energy Welch's Grape-Cran: The Limited Holiday Mashup
GHOST Energy Welch's Grape-Cran drops this holiday season, combining two Welch's classics into one limited-time energy drink.

Dec 09, 2025

Blog Post
New BHB Study Shows Promise for Preserving Muscle During Weight Loss
BHB supplementation helps preserve muscle during weight loss. New study shows it favors fat loss over muscle loss.

Dec 08, 2025

YouTube Video
MuscleTech EFF’N Energy — Effervescent Energy Packets That Actually Fizz

Dec 08, 2025

Blog Post
Slow vs. Fast Caffeine Metabolizers: How enfinity Paraxanthine Solves the Problem
Roughly half the population are slow caffeine metabolizers with jitters and sleep issues. Paraxanthine offers clean energy without the genetic lottery.

Dec 08, 2025

Blog Post
NNB Nutrition Launches BioVantage™: Advanced Delivery Technology Platform for Enhanced Bioavailability
NNB Nutrition's BioVantage platform uses liposomal and beadlet technologies to solve supplement absorption issues. Enhanced delivery for better results.

Dec 07, 2025

YouTube Video
Gaspari Nutrition Proven Egg: 7 Egg Whites Per Scoop?!

Dec 07, 2025

YouTube Video
Numan + Nuwomen by Core Culture | Full Hormone Support Breakdown

Dec 07, 2025

YouTube Video
MuscleSport Lean Whey Nice 'N' Crispy + Cream of Rice Gourmet Protella Taste Test

Dec 07, 2025

TikTok Video
@MuscleTech this is awesome

Dec 06, 2025

YouTube Video
Core Nutritionals PRO Review: Holiday Sugar Cookie Protein Flavor

Dec 05, 2025

YouTube Video
Brew Shockalaka Coffee RTD: Nootropic Coffee That Actually Hits

Dec 05, 2025

YouTube Video
EFF’N Cut by MuscleTech: Fasted-State Fat Burning With TheoLim

Dec 05, 2025

Blog Post
Seeking Health × MecobalActive: Defining the New Standard for Methylation and Performance
Seeking Health uses MecobalActive B12, shown to increase power by 4.1% and cognitive speed by 4.9% in 3 days, even in those with adequate levels.

Dec 05, 2025

Product News
SNS Focus XT has new variations:

30 Servings - Cherry Punch (Cherry Lime)

Category: Nootropics

Dec 04, 2025

YouTube Video
Ghost High Protein Hot Cocoa Mix — New White Chocolate Peppermint Bark Flavor

Dec 04, 2025

YouTube Video
Gaspari Nutrition Proven Egg — Is Egg Protein Better Than Whey?

Dec 04, 2025

YouTube Video
The Beverage Builders: Katie McCammack at LaCore Nutraceuticals | Episode 194

Dec 04, 2025

Blog Post
PEZ Candy Flavors Come to VMI Sports L-Carnitine For Major Metabolic Support
VMI Sports L-Carnitine 3000 and 1500 Heat bring PEZ Grape and Cherry flavors to metabolic support. Pure carnitine or thermogenic fat burning formula.

Dec 04, 2025

Blog Post
The Beverage Builders at LaCore Nutraceuticals: Katie McCammack | Episode #194
LaCore's Kaitlyn McCammack tours Texas facilities, discusses CREATEA Mighty Mango production, and explores beverage innovation on Podcast #194

Dec 04, 2025

TikTok Video
Loving these flavors from @MuscleSport®️

Dec 04, 2025

Deal
AllMax Nutrition IsoFlex hit the Hot Deals page:

4 Lbs. - Chocolate is on sale for – Buy 1 Get 1 FREE!

Dec 04, 2025

TikTok Video
Nominal balance for EITHER gender. @Core Culture

Dec 04, 2025

TikTok Video
Have you tried prove Proven Egg?

Dec 04, 2025

TikTok Video
@MuscleTech EFFN series is VERY different. Will you be trying?

Dec 03, 2025

YouTube Video
GHOST Clear Gains: The First Clear Protein Gainer with Vitargo

Dec 03, 2025

YouTube Video
Is Merica Labz 1776 the Wildest Pre-Workout Ever Made?

Dec 03, 2025

YouTube Video
MuscleTech EFF’N Cut: Effervescent Fat Burner with TheoLim

Dec 03, 2025

YouTube Video
How Nootropics Depot's R&D Lab Ensures Every Supplement Actually Works

Dec 03, 2025

Product News
Seeking Health Histamine Digest was created.
Category: Digestive Enzymes

Dec 03, 2025

Product News
Seeking Health Prenatal Essentials MF was created.
Category: Prenatal Vitamins

Dec 03, 2025

Blog Post
PLT Health's Second Zynamite S Study Confirms Fast-Acting Cognitive Benefits
Second clinical study validates Zynamite S cognitive benefits. 100mg dose improves processing speed, mood, and reduces fatigue within 30 minutes.

Dec 02, 2025

YouTube Video
LiposoMax + Creatine: Better Absorption vs. Creatine Monohydrate?

Dec 02, 2025

YouTube Video
Creatine Purity Debate: The Truth About Cheap vs Premium Creatine

Dec 02, 2025

Blog Post
Proven Egg: Gaspari Nutrition's Flagship Egg White Protein Powder
Gaspari Proven Egg delivers 25g pure egg white protein with zero dairy or lactose. Amazon's top egg protein supports muscle growth, cholesterol, and gut health.

Dec 02, 2025

TikTok Video
You need to try these coffee nootropic drinks!

Dec 02, 2025

TikTok Video
Get your holiday sugar cookie fix with this protein!

Dec 02, 2025

TikTok Video
BEST TIME OF THE YEAR

Dec 02, 2025

TikTok Video
THE BIGGEST PREWORKOUT?

Dec 02, 2025

TikTok Video
Ghost GAINZ is here!

Dec 02, 2025

TikTok Video
Would you try this?

Dec 02, 2025

Product News
Basic Supplements Whey has new variations:

Category: Whey Protein

Dec 01, 2025

YouTube Video
Unmatched INTRA: Vitargo + EAAs for a True Intra-Workout Stack

Dec 01, 2025

Blog Post
Shoden-R: Arjuna Natural's Award-Winning Ashwagandha Root Extract Breaks New Ground
Shoden-R wins Ingredient Idol at SupplySide Global 2025. Water-soluble ashwagandha extract works in beverages at just 60mg with 35% withanolide glycosides.

Dec 01, 2025

YouTube Video
MuscleTech EFF’N Energy: Effervescent Focus + Energy in a Single Packet

Dec 01, 2025

TikTok Video
Would you use CaloCurb?

Nov 29, 2025

YouTube Video
Ryse Fuel Energy Frosted Lemonade Gets Cognizin Upgrade

Nov 29, 2025

YouTube Video
Ghost Clear Gains: The First Clear Gainer With Vitargo

Nov 28, 2025

YouTube Video
PeptiStrong by Nuritas Hits Pre-Workouts with Alpha Lion Superhuman Jacked

Nov 28, 2025

YouTube Video
Ghost High Protein Hot Cocoa Mix Returns with White Chocolate Peppermint Bark

Nov 28, 2025

Blog Post
Core Culture NuWomen: All-In Hormonal Balance for Modern Women, Proudly Made at Veritacor
Core Culture NuWomen delivers 7 clinical-strength ingredients targeting hormonal balance, stress response, estrogen metabolism, and mood support for women.

Nov 27, 2025

YouTube Video
Boundless Bar — Ben Greenfield’s Ketone-Powered Protein Bar

Nov 27, 2025

Blog Post
VMI Sports Protolyte: Premium Whey Isolate with TRAACS Minerals
VMI Sports Protolyte combines 24g whey isolate with bioavailable TRAACS minerals and digestive enzymes for better absorption and recovery.

Nov 27, 2025

Blog Post
Core Culture NuMan: Natural Testosterone Support Manufactured at Veritacor
Core Culture NuMan combines 14 clinical-strength ingredients including fenugreek, Tongkat ali, and maca for natural testosterone support and male vitality.

Nov 27, 2025

Product News
SNS Focus XT has new variations:

30 Servings - Peach Rings (Caffeine-Free)

Category: Nootropics

Nov 27, 2025

Deal
Cellucor C4 Ultimate hit the Hot Deals page:

Nov 27, 2025

Deal
Barebells Protein Bar hit the Hot Deals page:

Nov 26, 2025

YouTube Video
Do We Need Purer Creatine — Or Creatine That Works Better?

Nov 26, 2025

YouTube Video
TEST YOUR SUPPLEMENTS! TruShield Certified Finds SARMs, Peptides, and More: | Episode 193

Nov 26, 2025

Blog Post
Unmatched Supps INTRA: Kris Gethin's Advanced Intra-Workout Formula with 25g Vitargo
Unmatched Supps INTRA provides 25g Vitargo, 5g EAAs, and electrolytes to fuel training. Rapid carbs and muscle-sparing aminos for peak performance.

Nov 26, 2025

Product News
Unmatched Supps INTRA was created.
Category: Intra Workout

Nov 26, 2025

Blog Post
MuscleTech EFF'N Cut! Effervescent Fat Burner with 3.2x Calorie-Burning Power
MuscleTech EFF'N Cut combines TheoLim thermogenics with effervescent FIZZR beadlets for metabolic support. Clinical results in a bold format.

Nov 26, 2025

Blog Post
Banned Substances in Supplements? Not with TruShield™ Certified: Lori Bestervelt & Thane Campbell | Episode #193
TruShield's Lori Bestervelt & Thane Campbell discuss testing 400+ banned substances with WADA-level lab expertise on PricePlow Podcast #193

Nov 26, 2025

TikTok Video
Do you use intraworkout?

Nov 26, 2025

TikTok Video
@MuscleTech eff’n is a new line of supplements that are effervescent!

Nov 26, 2025

TikTok Video
Have you tried Peptistrong? @ALPHA LION

Nov 26, 2025

TikTok Video
LIKE PCT FOR GLP?

Nov 25, 2025

YouTube Video
CREATEA + PLT Health's Zynamite S at SupplySide 2025 — New Cognitive Data You Need To See

Nov 25, 2025

Blog Post
LiposoMax® + Creatine: One Innovation Labs Partners with Prinova to Enhance Cellular Uptake for Mainstream Wellness
One Innovation Labs' LiposoMax® + Creatine shows 2X cellular uptake and full mitochondrial recovery. Research suggests 2.5-3g equals 5g standard dose.

Nov 25, 2025

TikTok Video
Would you try this from @RYSE FUEL

Nov 25, 2025

TikTok Video
Would you try these?

Nov 24, 2025

Blog Post
GHOST Clear Gains: First-Ever Clear Protein Gainer Combines Whey Isolate with Vitargo
GHOST Clear Gains is the first clear weight gainer with 20-40g whey isolate and 35-70g Vitargo carbs in a light, refreshing formula.

Nov 24, 2025

Blog Post
Beyond the Bean: How Brew Shockalaka Uses The Coffee Fruit Other Brands Throw Away
Brew Shockalaka RTD coffee contains CognatiQ whole coffee fruit extract that boosts BDNF 143%. Zero sugar nootropic stack with caffeine and L-theanine.

Nov 24, 2025

Blog Post
Boundless Bar: The World's First Ketone-Powered Protein Bar from Ben Greenfield
Ben Greenfield's Boundless Bar combines 18g collagen protein with 1g goBHB ketones for sustained energy, appetite control, and cognitive support.

Nov 23, 2025

YouTube Video
Pharmaceutical-Grade Supplements: NNB Nutrition's Shawn Wells & Dustin Elliott | Episode 192

Nov 23, 2025

YouTube Video
MuscleTech EFF’N Hydrate — Effervescent Hydration Stick with Real Fizz

Nov 23, 2025

YouTube Video
Why Women Need Creatine More Than Ever

Nov 23, 2025

Blog Post
NNB Nutrition's Pure, Potent, Precise Revolution: Shawn Wells & Dustin Elliott at SupplySide Global 2025 | Episode #192
NNB Nutrition's Shawn Wells & Dustin Elliott on Pure Potent Precise, precision fermentation, Pürest Creatine & OnSwitch at SupplySide on Podcast #192

Nov 22, 2025

YouTube Video
The Rise of Helaina effera Lactoferrin — Three Formats That Show Its Potential

Nov 21, 2025

YouTube Video
Ghost Energy Blue Raspberry Taste Test — Better Than Sour Patch Kids?

Nov 21, 2025

YouTube Video
Gym Snack: Plant-Based High-Protein Snack You’ll Want to Try

Nov 21, 2025

Blog Post
MuscleTech EFF'N Energy: Effervescent Energy + Focus Technology
MuscleTech EFF'N Energy provides 225mg caffeine, 200mg Alpha-GPC, and 2g taurine in convenient effervescent sachets. Available exclusively at GNC.

Nov 21, 2025

Product News
Musclesport Lean Whey has new variations:

Category: Whey Protein Isolate

Nov 21, 2025

TikTok Video
Creatine is a MUST for women

Nov 20, 2025

YouTube Video
Ghost High Protein Hot Cocoa Mix Milk Chocolate — Holiday Drop Returns for 2025

Nov 20, 2025

YouTube Video
The New Way to Take Creatine? LiposoMax Technology

Nov 20, 2025

Blog Post
PLT Health Solutions SupplySide Global 2025 Recap: New Zynamite S Data, CREATEA Collab, and the Future of Performance Beverages
PLT Health Solutions presented Zynamite S clinical data at SupplySide Global 2025. Featured in CREATEA Mighty Mango with rapid cognitive and mood benefits.

Nov 19, 2025

YouTube Video
NATURAL GLP SUPPLEMENT? CaloCurb - Sarah Kennedy & Dr. Edward Walker | Episode 191

Nov 19, 2025

Blog Post
Calocurb: Natural GLP-1 Activator with 600% Hormone Increases - Sarah Kennedy & Dr. Edward Walker | Episode #191
Calocurb's Sarah Kennedy & Dr. Edward Walker discuss Amarasate®'s 15-year research journey, 600% GLP-1 increases, and appetite control science.

Nov 19, 2025

Blog Post
Gym Snack: High-Protein Crunchy Snacks with 30g Per Bag (No Seed Oils)
Gym Snack delivers 15g protein per oz in a crunchy, savory format made with pea protein, olive oil, and zero seed oils. Chef-crafted taste meets macro goals.

Nov 19, 2025

TikTok Video
#greenscreen the new @GHOST® Energy blue raspberry is NOT blue sour patch kids

Nov 19, 2025

Product News
SNS Focus XT has new variations:

30 Servings - Watermelon Lime

Category: Nootropics

Nov 19, 2025

TikTok Video
Are you buying this?

Nov 19, 2025

TikTok Video
THE MOST WONDERFUL TIME OF THE YEAR

Nov 19, 2025

TikTok Video
Would you try this new delivery form? @MuscleTech

Nov 18, 2025

YouTube Video
Ghost Energy Blue Raspberry — The New Permanent Slushie Flavor You Need to Try

Nov 18, 2025

YouTube Video
C4 Ultimate Sour Blue Razzilla x Godzilla — Monster-Level Energy in a Can

Nov 18, 2025

YouTube Video
Core Culture Creatine: Pure Monohydrate with a PQQ Upgrade

Nov 18, 2025

Blog Post
Ghost High Protein Hot Cocoa Mix is Back for 2025 in Tubs and Packets!
Ghost High Protein Hot Cocoa is back for 2025! This year, you can snag tubs or single-serve packets in Milk Chocolate and Chocolate Peppermint.

Nov 17, 2025

YouTube Video
Nootropics Depot Black Ginger: Reddit Was Right About This One

Nov 17, 2025

Blog Post
Ajinomoto Launches Solein®-Powered Dairy-Free Coffee in Singapore Under Atlr.72™ Brand
Ajinomoto's Atlr.72 launches sustainable iced latte with Solein® protein in Singapore. Dairy-free coffee uses oat milk and beanless coffee, 25% less emissions.

Nov 17, 2025

Blog Post
MuscleTech EFF'N Hydrate: Effervescent Hydration Technology with Senactiv
MuscleTech's EFF'N Hydrate fizzes like a carbonated drink with electrolytes, 1000mg vitamin C, B-vitamins, and Senactiv for 20% endurance gains.

Nov 17, 2025

TikTok Video
@C4 Energy x @Godzilla x Kong

Nov 17, 2025

TikTok Video
Who’s excited for @GHOST® Energy blue raspberry?

Nov 17, 2025

TikTok Video
Reddit discovers a new supplement?

Nov 17, 2025

TikTok Video
@Core Culture creatine is DIFFERENT and here’s why

Nov 15, 2025

Product News
Morphogen Nutrition Nightcap - Evening Rest + Fat Loss was created.
Categories: Fat Burners, Sleep Aids

Nov 14, 2025

YouTube Video
MuscleSport Lean Whey Monster Cookie Protein Taste Test

Nov 14, 2025

Blog Post
Gaspari Nutrition: Still Standing After 27 Years - What's Coming Next
Gaspari Nutrition thrives 27 years later with Proven Egg leading egg protein sales and major launches planned for 2025-2026.

Nov 14, 2025

Blog Post
Pürest Collagen: NNB Nutrition Tackles Collagen's Consistency Crisis
NNB Nutrition's Pürest Collagen solves the batch consistency problem with verified sourcing and testing that ensures neutral taste every time.

Nov 14, 2025

Blog Post
Sensapure Flavors Unveils Fall 2025 Beverage Concepts at SupplySide Global
Sensapure Flavors showcased their Fall 2025 PURE series at SupplySide Global, featuring 4 functional beverage concepts that master ingredient masking.

Nov 13, 2025

YouTube Video
Core Nutritionals x Fun Sweets Mystery Cotton Candy -- Guess the Secret Flavors!

Nov 13, 2025

Blog Post
Creatine for Women: Animal's Science-Backed Guide to Performance, Health, and Longevity
Creatine works differently in women due to hormonal factors. New research reveals unexpected benefits beyond muscle that span the entire female lifespan.

Nov 12, 2025

YouTube Video
Why Zynamite Was Essential in CREATEA’s Functional Beverage Formula

Nov 12, 2025

YouTube Video
Unmatched ElectraShred Knockout Punch: The Limited Edition Hydration Formula You Need

Nov 12, 2025

Blog Post
ONE Innovation Labs: Industry Partnerships Bring True Liposomal Innovation to Market | Episode #190
ONE Innovation Labs hosts industry partners at SupplySide Global 2025 to discuss LiposoMax® technology with Kyowa, Prinova, Lonza & more | Ep #190

Nov 12, 2025

Blog Post
Blue Raspberry Ghost Energy: The Slushie-Inspired Flavor Joins the Permanent Lineup
Ghost Energy adds Blue Raspberry as a permanent flavor inspired by classic slushies. 200mg natural caffeine, zero sugar, and nostalgic blue raspberry taste.

Nov 12, 2025

Blog Post
C4 Ultimate Energy x Godzilla: Sour Blue Razzilla Brings Monster-Sized Caffeine to Godzilla Day
C4 Ultimate Energy partners with Godzilla for a limited-edition 300mg caffeine energy drink in Sour Blue Razzilla flavor with the Tri-Stim Experience.

Nov 12, 2025

Product News
Sports Research Vitamin D3 was created.
Category: Vitamin D3

Nov 11, 2025

Blog Post
SupplySide Global 2025 Recap: Helaina Demonstrates effera™'s Versatility Across Categories and Form Factors
Helaina showcased effera™ human-identical lactoferrin at SupplySide Global 2025 with protein bars, menopause support, longevity bites, and two launches.

Nov 11, 2025

TikTok Video
#Creatine users comment in!

Nov 11, 2025

TikTok Video
@MuscleSport®️ lean whey is one of the most competitive flavored proteins on the market

Nov 11, 2025

TikTok Video
@Unmatched Supplements Electra shred brings a limited edition flavor!

Nov 10, 2025

YouTube Video
The Vitamin Shoppe GLP-1 Support Protein: The Hidden Secret for Women’s Muscle & Bone Health

Nov 10, 2025

Blog Post
Kyowa Hakko at SupplySide Global 2025: Cognizin Innovation & Liposomal Setria Collaboration
Kyowa Hakko showcased Cognizin beverages and liposomal Setria Glutathione with ONE Innovation Labs at SupplySide Global 2025.

Nov 10, 2025

Blog Post
Veritacor-Made Core Culture Creatine: Manufacturing Excellence Meets Pure Creatine Monohydrate
Core Culture Creatine Monohydrate offers 5g pure creatine from Veritacor's NSF-certified Texas facility. Supports muscle, cognition, and cellular energy.

Nov 10, 2025

TikTok Video
HIDDEN SECRET at @The Vitamin Shoppe

Nov 09, 2025

YouTube Video
Cognizin and Setria Explained — Kyowa Hakko’s Most Researched Ingredients Yet

Nov 09, 2025

YouTube Video
Redefining B12: HTBA MecobalActive for Power & Focus

Nov 07, 2025

YouTube Video
Trying Staed Energy Drink: Premium Flavors You Can Sip All Day

Nov 07, 2025

YouTube Video
GHOST Expands BCAA Line with Pineapple — More Options for Daily Hydration

Nov 07, 2025

Blog Post
Nootropics Depot Black Ginger Extract: A Reddit Discovery That Inspired a Supplement
Nootropics Depot Black Ginger extract delivers 10% 5,7-dimethoxyflavone supporting energy, metabolism, and blood flow via PDE5 inhibition.

Nov 07, 2025

YouTube Video
C4 Energy Cereal Killer – The Flavor That Might End Every Other Energy Drink

Nov 07, 2025

YouTube Video
CREATEA: The Future of Formulating Beverages | Episode 189 at SupplySide Global 2025

Nov 07, 2025

Blog Post
The Future of Functional Beverages: CREATEA Panel at SupplySide Global 2025 with PLT Health, Glanbia Nutritionals, NNB Nutrition, NutriScience, & Lacore Nutraceuticals | Episode #189
CREATEA panel at SupplySide 2025: CreaBev creatine stability, Zynamite S cognitive benefits, natural sweeteners & collaborative beverage innovation

Nov 07, 2025

TikTok Video
What could the flavor be?

Nov 07, 2025

TikTok Video
Would you try Staed Energy?

Nov 07, 2025

TikTok Video

Nov 06, 2025

YouTube Video
Were Old Pre-Workouts Really That Good?

Nov 06, 2025

YouTube Video
Nutristat Amino Script: Best Amino Acids for All-Day Recovery?

Nov 06, 2025

Blog Post
Unmatched Supps ElectraShred: Knockout Punch Signature Series Flavor Drops
Unmatched Supps releases Knockout Punch ElectraShred with Cristy "Code Red" Nickel. Advanced hydration with electrolytes, chromium and metabolism support.

Nov 06, 2025

Product News
Cellucor C4 Energy Drink (Carbonated) has new variations:

12 16oz Cans - Mango Fuego

Categories: Energy Drinks, Pre Workout Drinks

Nov 05, 2025

YouTube Video
HTBA's MecobalActive B12 for Food, Beverage, and Supplements | Episode 188

Nov 05, 2025

YouTube Video
How Nuritas Uses AI to Discover New Peptides Like PeptiStrong and PeptiSleep

Nov 05, 2025

YouTube Video
Nootropics Depot Ecklonia Cava Tested: Only Product With Real Dieckol?

Nov 05, 2025

Blog Post
The Living Technology Inside Solein®: How Ancient Microbes Become Complete Protein
Solein is dried microbes from Finland that convert air into 80% protein with natural B12, iron, and complete amino acids. Biomass fermentation explained.

Nov 05, 2025

Blog Post
NNB Nutrition Dominates SupplySide Global 2025: OnSwitch, Purest Creatine, and the Pure-Potent-Precise Revolution
NNB Nutrition showcased OnSwitch energy drink and Pürest Creatine at SupplySide Global 2025, demonstrating its pure, potent, precise ingredient platform.