Roughly, energy and endurance products can be divided into two groups: stimulants and nutritional energy (non-stimulants). Stimulants provide an almost immediate feeling of energy by stimulating the central nervous system, but usually have little to no nutritional value.[1] Nutritional energy provides specific nutrients that enable muscles and cardiovascular system to work for longer periods and at higher intensity.
Stimulants
Familiar examples of stimulants would be caffeine and sugar - chemicals or compounds that make you feel energized for a relatively short period of time, but don't provide sustained energy on their own. They also do not replenish any of the body's nutritional needs.
Stimulants are the main component of energy drinks. In fact, that's often all that energy drinks are — maybe with some synthetic vitamins and herbs blended in for mild nutritional value.[2] Stimulants are also often included in pre-workout mixes and in fat burners to provide an immediate boost of energy and to elevate the metabolism.
While there are a variety of stimulants, caffeine is the one you'll see most often included in supplements. This is because it's relatively safe in moderate doses and doesn't have any detrimental impact as far as nutritional intake goes (unlike sugar, which loads you up with empty calories).[3] People also generally respond well to caffeine, but it doesn't have the same effect on everyone — some of us are more sensitive to the stimulant than others.
Aside from caffeine and sugar, other common stimulants you'll see are yerba mate (which derives its energy from caffeine, but has added compounds that cause it to release more gradually), dendrobium, ginseng, guarana, schizandra, kola nut, and yohimbine. Our Stimulants page goes into detail on each of these and how they work.
Nutritional energy
Really, almost all food that isn't composed of empty calories falls into this category. But there are specific nutrients and substances that are commonly used in supplements because they have been shown to markedly enhance athletic performance and the ability to train.
Electrolytes
Electrolytes aren't just what plants crave. They're an assortment of minerals that the body needs to regulate nearly all of its major functions.
Sodium and potassium are probably the most well-known of the electrolytes, thanks to the marketing efforts of companies that manufacture and sell sports drinks like Gatorade and Powerade. Not that these beverages don't work as advertised — a lot of electrolytes are lost through sweat, particularly sodium and potassium — and these drinks also provide carbohydrates needed for endurance exercise.[4] But magnesium, calcium, chloride, hydrogen carbonate, and hydrogen phosphate are also electrolytes.
Energy Gels
Energy gels are sort of like a sports drink in edible form. They're generally sold in single servings that are easy to carry, and the primary target market is athletes engaging in some lengthy form of endurance exercise. They deliver a blend of quick-burning carbohydrates and electrolytes as fuel, and they differ from certain stimulant-based energy products, like energy shots, in that they're not intended to be low in calories.
Oxygen enhancers (lung supplements)
Like energy gels, oxygen enhancers are primarily targeted at endurance athletes. But instead of providing caloric fuel and electrolytes, they are generally intended to increase red blood cell production, which in theory will saturate body tissue and muscles with more oxygen and increase performance. Though primarily used by long-distance endurance athletes, like runners and cyclists, there's been interest from the bodybuilding community due to the belief that improved muscle performance may lead to improved gains.
You'll find some other odds and ends under the general heading of "lung supplements." Canned oxygen basically functions as a respirator to quickly deliver pure oxygen to cyclists and marathon runners. Respiratory support supplements help to detoxify and protect the airway with a blend of herbs and amino acids. Anti-fatigue capsules are taken ahead of endurance events and designed specifically to scavenge ammonia from the body.
Side effects
Stimulants are the main component of energy drinks. In fact, that's often all that energy drinks are made of.
Potential side effects can vary greatly depending on what type of supplement you're using — check that particular supplement's page for more detail.
Side effects in energy and endurance products will mostly be seen in the stimulant branch. Caffeine, and most other stimulants, can cause a jittery feeling, anxiety, difficulty concentrating, and insomnia.
Food sources
Stimulants are almost exclusively derived from herbs and plants. Aside from sports drinks, electrolytes are commonly found in a wide range of foods.
Considerations
The FDA does not does not regulate most energy supplements because they do not qualify as "food products." Always consult with your doctor before beginning a new exercise or supplementation regimen, particularly if you take any sort of prescription medication.
Where to buy
You can find a full range of energy and endurance supplements here at PricePlow, and you'll save 30% to 50% off of retail prices.
References
- Avois, L, et. al; Journal of Sports Medicine; "Central nervous system stimulants and sport practice;" July 2006
- Heneman, K, et. al; University of California Davis; "Some Facts About Energy Drinks;" 2007
- Hamburg, M; Food and Drug Administration; "Caffeine in Food and Dietary Supplements: Examining Safety;" August 2013
- Dennis, SC, et. al; Journal of Sports Sciences; "Nutritional strategies to minimize fatigue during prolonged exercise: fluid, electrolyte and energy replacement;" June 1997
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Ghost Energy adds Blue Raspberry as a permanent flavor inspired by classic slushies. 200mg natural caffeine, zero sugar, and nostalgic blue raspberry taste. -
Nov 12, 2025 
Blog Post
C4 Ultimate Energy x Godzilla: Sour Blue Razzilla Brings Monster-Sized Caffeine to Godzilla Day
C4 Ultimate Energy partners with Godzilla for a limited-edition 300mg caffeine energy drink in Sour Blue Razzilla flavor with the Tri-Stim Experience. -
Nov 08, 2025 
Product News
Redcon1 JOLT Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Nov 07, 2025 
YouTube Video
Trying Staed Energy Drink: Premium Flavors You Can Sip All Day -
Nov 07, 2025 
YouTube Video
C4 Energy Cereal Killer – The Flavor That Might End Every Other Energy Drink -
Nov 07, 2025 
YouTube Video
CREATEA: The Future of Formulating Beverages | Episode 189 at SupplySide Global 2025 -
Nov 07, 2025 
Blog Post
The Future of Functional Beverages: CREATEA Panel at SupplySide Global 2025 with PLT Health, Glanbia, NNB Nutrition, NutriScience, & Lacore Nutraceuticals | Episode #189
CREATEA panel at SupplySide 2025: CreaBev creatine stability, Zynamite S cognitive benefits, natural sweeteners & collaborative beverage innovation -
Nov 07, 2025 
TikTok Video
Would you try Staed Energy? -
Nov 06, 2025 
YouTube Video
Were Old Pre-Workouts Really That Good? -
Nov 06, 2025 Product News
Alani Nu Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Nov 06, 2025 Product News
Cellucor C4 Energy Drink (Carbonated) has new variations: Categories: Energy & Endurance, Energy Drinks, Pre Workout Drinks -
Nov 05, 2025 
Blog Post
NNB Nutrition Dominates SupplySide Global 2025: OnSwitch, Purest Creatine, and the Pure-Potent-Precise Revolution
NNB Nutrition showcased OnSwitch energy drink and Pürest Creatine at SupplySide Global 2025, demonstrating its pure, potent, precise ingredient platform. -
Nov 04, 2025 
TikTok Video
Are you trying cereal killer? -
Nov 03, 2025 
YouTube Video
C4 Energy “Cereal Killer” – The Wildest Flavor Drop of 2025? -
Oct 28, 2025 
YouTube Video
UK vs US Supplements: Strom Sports & PLT Health | Episode #187 -
Oct 28, 2025 
Blog Post
The Upcoming CreaSol SSAT Training Volume Data: Over 5X Greater Improvement vs. Creatine Alone!
New CreaSol SSAT clinical data shows 5X greater training volume improvement vs creatine alone, amplifying strength and endurance for superior gains. -
Oct 28, 2025 
Product News
Force Factor NMN Longevity & Anti-Aging was created.
Categories: Anti-Aging, Niacin, NMN, Non-Stimulant Energy -
Oct 28, 2025 
TikTok Video
Tag a friend who always has an enny @GHOST® Energy -
Oct 28, 2025 Product News
Bucked Up Bucked Up Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Oct 28, 2025 
Product News
LiveGood E3 Energy Endurance Electrolytes was created.
Categories: Energy & Endurance, Hydration & Electrolytes -
Oct 28, 2025 
Blog Post
UK vs US Supplement Standards: Strom Sports & PLT Health Strategize | Episode #187
Strom Sports UK/US at PLT Health: Why UK supplement standards exceed US regs, ApresFlex benefits, and the future of formulation on Podcast #187 -
Oct 27, 2025 
Product News
Monster Energy Energy Drink - Zero Sugar was created.
Categories: Energy & Endurance, Energy Drinks -
Oct 27, 2025 
Product News
GU Roctane Ultra Endurance Energy Drink Mix has new variations: Category: Energy & Endurance -
Oct 27, 2025 Product News
Cellucor C4 Energy Drink (Carbonated) has new variations: Categories: Energy & Endurance, Energy Drinks, Pre Workout Drinks -
Oct 26, 2025 
Product News
Ryse Supps Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Oct 25, 2025 Product News
Alani Nu Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Oct 25, 2025 
Product News
Life Extension Active Vitality & Strength was created.
Category: Energy & Endurance -
Oct 24, 2025 
YouTube Video
Why goBHB Could Surpass Creatine in Sports Nutrition -
Oct 24, 2025 
YouTube Video
Brew Shockalaka: Zero-Sugar Nootropic Coffee That Actually Works -
Oct 24, 2025 
TikTok Video
@Brewshockalaka brings functional nootropics to coffee! -
Oct 23, 2025 
YouTube Video
Merica Labz F-Tyranny Pre-Workout: 450mg Caffeine and Full Clinical Doses -
Oct 23, 2025 
Blog Post
C4 Energy Drink Cereal Killer: Once You Taste This, Nothing Else Survives
C4 Cereal Killer combines fruity cereal flavor with 200mg caffeine, beta-alanine, zero sugar, and NSF Certified for Sport credentials in an energy drink. -
Oct 22, 2025 
Blog Post
Marc Lobliner: Why goBHB Will Be Bigger Than Creatine | Episode #186
Marc Lobliner predicts goBHB will surpass creatine. Discusses concussion protocols, L-BHB benefits & ketone future on PricePlow Podcast #186. -
Oct 21, 2025 
Blog Post
Staed Energy Drink: Premium Productivity Powered by Cognizin® Citicoline
Staed Energy combines Cognizin® citicoline with organic caffeine and L-theanine for sustained focus without the crash. Premium zero-sugar energy drink. -
Oct 20, 2025 Product News
Cellucor C4 Energy Drink (Carbonated) has new variations: Categories: Energy & Endurance, Energy Drinks, Pre Workout Drinks -
Oct 18, 2025 Product News
Gorilla Mind Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Oct 17, 2025 
Product News
LifeAid FitAid+ Creatine Drink was created.
Categories: Creatine, Energy & Endurance, Energy Drinks
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Energy & Endurance Price Alerts
The following price alerts are still active:
- Mar 29, 2026GHOST Energy Drink 12 Cans (only Electric Limeade) dropped by 15% to $25.49 at Amazon
- Mar 28, 2026Jocko Fuel GO Energy Drink 12 Cans (only After Burner Orange (Orange), Black Cherry Vanilla, Sour Apple) dropped by 15% to $30.59 at Walmart
- Mar 28, 2026Jocko Fuel GO Energy Drink 12 Cans (only Citrus Psycho (Lemon/Lime)) dropped by 22.1% to $28.04 at Walmart
- Mar 27, 2026Cellucor C4 Energy Drink (Carbonated) 12 16oz Cans (only Cosmic Rainbow) dropped by 20.3% to $18.96 at Amazon
- Mar 27, 2026GHOST Energy Drink 12 Cans (only WARHEADS Sour Green Apple, WARHEADS Sour Watermelon) dropped by 10.6% to $25.49 at Amazon
- Mar 27, 2026Cellucor C4 Energy Drink (Carbonated) 4 12oz Cans (only Popsicle Cherry) dropped by 6.8% to $7.45 at Amazon
- Mar 26, 2026Cellucor C4 Energy Drink (Carbonated) 12 16oz Cans (only Frozen Bombsicle) dropped by 24.6% to $17.95 at Amazon
- Mar 26, 2026Cellucor C4 Energy Drink (Carbonated) 12 16oz Cans (only Popsicle Cherry) dropped by 30.1% to $15.34 at Amazon
- Mar 26, 2026Cellucor C4 Energy Drink (Carbonated) 12 16oz Cans (only Jolly Rancher Green Apple) dropped by 6.2% to $22.31 at Amazon
- Mar 26, 2026Jocko Fuel GO Energy Drink 12 Cans (only Mango PassionFruit, Nitro Pop) dropped by 15% to $30.59 at Amazon
- Mar 26, 2026GHOST Energy Drink 12 Cans (only Blue Raspberry, Citrus, Original OG) dropped by 15% to $25.49 at Amazon
- Mar 25, 2026GHOST Energy Drink 12 Cans (only 'Merica Pop, Peaches) dropped by 11.2% to $25.30 at Amazon
- Mar 25, 2026Jocko Fuel GO Energy Drink 12 Cans (only Blue Raspberry) dropped by 19% to $29.15 at Amazon
- Mar 25, 2026Cellucor C4 Energy Drink (Carbonated) 12 16oz Cans (only Strawberry Blast) dropped by 15% to $19.97 at Amazon
- Mar 25, 2026Jocko Fuel GO Energy Drink 12 Cans (only Pink Lemonade) dropped by 15% to $30.59 at Amazon
- Mar 25, 2026Cellucor C4 Energy Drink (Carbonated) 12 16oz Cans (only Hawaiian Punch Fruit Juicy Red) dropped by 6.2% to $22.31 at Amazon
- Mar 25, 2026GHOST Energy Drink 12 Cans (only Tropical Mango) dropped by 15% to $29.29 at Amazon
- Mar 25, 2026Jocko Fuel GO Energy Drink 12 Cans (only Iced Tea Lemonade) dropped by 15% to $30.59 at Walmart
- Mar 14, 2026GHOST Energy Drink 1 Can (only Electric Limeade) dropped by 8.8% to $3.00 at Natural Body Inc
- Mar 13, 2026GHOST Energy Drink 1 Can (only Sour Patch Kids Redberry) dropped by 8.8% to $3.00 at Natural Body Inc
- Mar 07, 2026GHOST Energy Drink 1 Can (only Peaches) dropped by 8.8% to $3.00 at Natural Body Inc
- Feb 16, 2026GHOST Energy Drink 1 Can (only Sour Pink Lemonade) dropped by 91.7% to $3.00 at Natural Body Inc
- Oct 19, 2025Cellucor C4 Energy Drink (Carbonated) 12 16oz Cans (only Popsicle Hawaiian Pineapple) dropped by 15% to $23.80 at Cellucor.com
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Energy & Endurance Reviews & Videos
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Mar 19, 2026Ghost Energy Beyond Wonderland Exclusive Drop
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Mar 18, 2026GHOST Energy x 7UP Lemon Lime: Release Date & Details
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Mar 18, 2026@GHOST LIFESTYLE doesn’t just drop products… they drop moments. Beyond Wonderade (Sour Pink...
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Mar 17, 2026GHOST Energy x 7UP: The Collab That Was Always Going to Happen
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Mar 17, 2026@GHOST® Energy 7up is officially confirmed and on its way into our hearts. Secure the can: 4.1...
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Mar 16, 2026Christian Guzman Favorite 3D Energy Flavor + New Flavor Hint
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Mar 16, 2026With all the work that was done at the Arnold weekend, we had to make sure there was time to...
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Mar 16, 2026Really no words need to be said @Bum Energy @getrawnutrition If you want a 12ozer, make the...
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Mar 16, 2026Well this is going to completely blow everyone’s expectations. Hands down one of the most...
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Mar 16, 2026@c4energy signs @jhart3 and continues building its NBA presence. #c4partner #C4Energy #JoshHart...
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Mar 16, 2026GUYS IT’S HAPPENING Is @GHOST® Energy finally giving us the sofa collaborations we’ve been...
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Mar 16, 2026Quick fire Q&A from the Arnold! Christian Guzman reveals the next @3denergydrinks #3DEnergy...
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Mar 13, 2026Rich Gaspari on Classic vs Modern Bodybuilding at Arnold Classic 2026
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Mar 13, 2026Breaking it down with @rich.gaspari at the @arnoldsports @gasparinutrition #ArnoldClassic...
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Mar 12, 2026Kim Kardashian UPDATE Energy Drink Formula Breakdown
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Mar 12, 2026@kimkardashian @drinkupdate Energy Drink delivers enfinity paraxanthine energy and...
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Mar 11, 2026C4 Energy x Jesse Love NASCAR Partnership
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Mar 11, 2026@c4energy enters the @nascar scene with Jesse Love. #c4partner #JesseLove #EnergyDrink #NASCAR...
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Mar 06, 2026PLT Health brought serious ingredient innovation to @natprodexpo #ExpoWest #JointHealth...
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Mar 05, 2026C4 Energy NEW Flavor Mango Fuego
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Mar 05, 2026But Doctor, have you tried @c4energy Mango Fuego?↔️ #energydrinkaddict #energydrinks
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Mar 04, 2026Apollon Nutrition Sharp Coffee + Protein: A True Performance Coffee
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Mar 04, 2026How to make performance coffee with @Apollon #proteincoffee #nootropics #PerformanceCoffee #supplements
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Mar 03, 2026Would you try this coffee?
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Feb 23, 20263 Reasons Ghost Energy Stands Out From Other Energy Drinks
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Feb 19, 2026Do you drink ghost energy?
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Feb 12, 2026THE WILDEST ENERGY DRINK FLAVOR
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Feb 11, 2026C4 Energy Cereal Killer | Exclusive 7-Eleven Energy Drink Flavor
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Jan 26, 2026Do you like pina colada?
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Jan 19, 2026Elevate Creatine BHB5000: Creatine + Ketones in One Stimulant-Free Formula
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Jan 19, 2026GHOST Energy 8.4 oz Cans: Original Colada and Strawberry Watermelon Are Here
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Jan 19, 2026Don’t miss these new @GHOST® Energy flavor!
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Jan 16, 2026GHOST Energy Original Colada Joins the 8.4oz Lineup
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Jan 15, 2026PricePlow Podcast EPISODE 200!
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Dec 21, 2025GHOST Energy Welch’s Grape-Cran: The Holiday Flavor Everyone Wanted
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Dec 19, 2025GHOST WELCHS GRAPE CRAN IS HERE
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Dec 17, 2025Brew Shockalaka Expands Nationwide | Nootropic Coffee Hits Major Gym Chains
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Dec 17, 2025Have you tried this new nootropic coffee?
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Dec 13, 2025GHOST Energy Welch’s Grape-Cran: Holiday Flavor Drop
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Dec 12, 2025PLT Health Zynamite S | New Study Shows Rapid Mood + Focus Boost
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Dec 12, 2025Ghost energy grape crab!
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Dec 08, 2025MuscleTech EFF’N Energy — Effervescent Energy Packets That Actually Fizz
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Dec 07, 2025@MuscleTech this is awesome
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Dec 05, 2025Brew Shockalaka Coffee RTD: Nootropic Coffee That Actually Hits
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Dec 04, 2025The Beverage Builders: Katie McCammack at LaCore Nutraceuticals | Episode 194
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Dec 02, 2025You need to try these coffee nootropic drinks!
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Dec 01, 2025MuscleTech EFF’N Energy: Effervescent Focus + Energy in a Single Packet
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Nov 29, 2025Ryse Fuel Energy Frosted Lemonade Gets Cognizin Upgrade
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Nov 26, 2025TEST YOUR SUPPLEMENTS! TruShield Certified Finds SARMs, Peptides, and More: | Episode 193
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Nov 26, 2025@MuscleTech eff’n is a new line of supplements that are effervescent!
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