Beverages

The beverage industry has evolved well past soda and sports drinks. Today's shelves are packed with products built around a specific purpose -- whether that's mental clarity, muscle recovery, sustained energy, or just getting more protein in without another shake.

At PricePlow, we track the functional beverage market: ready-to-drink (RTD) protein drinks, energy drinks, energy shots, nootropic drinks, and other beverages formulated with ingredients that actually do something. We don't cover alcohol or sugary sodas -- if it doesn't have a functional angle, it's probably not here.

What you'll find in this category:

• Energy drinks - caffeinated beverages with performance or focus ingredients beyond basic caffeine
• Protein RTDs - canned and bottled drinks with meaningful protein content, from convenient post-workout options to high-protein dairy and plant-based beverages
• Energy shots - concentrated formats for when you want the effect without the volume
• Nootropic and functional beverages - drinks formulated around cognitive support, hydration, stress response, or other targeted benefits

Brands are innovating fast in this space, with new formulas and flavors dropping regularly. For the latest beverage industry news, launches, and deep dives, follow Bevlab -- PricePlow's dedicated hub for beverage coverage.

Use the listings below to compare products, track prices, and stay current on what's new in functional beverages.