The beverage industry has evolved well past soda and sports drinks. Today's shelves are packed with products built around a specific purpose -- whether that's mental clarity, muscle recovery, sustained energy, or just getting more protein in without another shake.
At PricePlow, we track the functional beverage market: ready-to-drink (RTD) protein drinks, energy drinks, energy shots, nootropic drinks, and other beverages formulated with ingredients that actually do something. We don't cover alcohol or sugary sodas -- if it doesn't have a functional angle, it's probably not here.
What you'll find in this category:
- Energy drinks - caffeinated beverages with performance or focus ingredients beyond basic caffeine
- Protein RTDs - canned and bottled drinks with meaningful protein content, from convenient post-workout options to high-protein dairy and plant-based beverages
- Energy shots - concentrated formats for when you want the effect without the volume
- Nootropic and functional beverages - drinks formulated around cognitive support, hydration, stress response, or other targeted benefits
Brands are innovating fast in this space, with new formulas and flavors dropping regularly. For the latest beverage industry news, launches, and deep dives, follow Bevlab -- PricePlow's dedicated hub for beverage coverage.
Use the listings below to compare products, track prices, and stay current on what's new in functional beverages.
Beverage News on PricePlow
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Jul 06, 2026 
Product News
STORM Energy for Life Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Jul 05, 2026 
Product News
Monster Energy Juiced Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Jul 04, 2026 
Product News
Crani-Yum Nootropic Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Jul 03, 2026 
YouTube Video
Why Premium Supplements Keep Winning -
Jul 03, 2026 
Product News
5 Hour Energy 5-Hour Energy Extra Strength has new variations: Category: Energy Shots -
Jul 03, 2026 
Product News
Monster Energy Mariposa Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Jul 02, 2026 
YouTube Video
SPINS' Scott Dicker on Creatine Trends, GLP-1, and the Next Ingredients to Watch | Episode #224 -
Jul 02, 2026 
Product News
Ryse Supps Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Jun 30, 2026 
YouTube Video
AN Supps & AN Labz Have a New US Leader -
Jun 30, 2026 
Product News
GHOST Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Jun 29, 2026 
Blog Post
Oligonol: The Low-Molecular-Weight Lychee Polyphenol for Endurance, Body Composition, and Healthy Aging
Runners taking 200mg Oligonol daily ran farther and found it easier in a new 2026 trial. We break down the lychee polyphenol's deep research record. -
Jun 29, 2026 
YouTube Video
Zembrin: The Kanna Extract for Mood and Focus -
Jun 29, 2026 
TikTok Video
Did you see this? 👀 What are your thoughts? Are you ready for a Sour Patch energy round two?! ... -
Jun 29, 2026 Product News
5 Hour Energy 5-Hour Energy Extra Strength has new variations: Category: Energy Shots -
Jun 28, 2026 
Product News
Ryse Supps Protein Shake RTD was created.
Categories: Beverages, RTD Protein Shakes -
Jun 27, 2026 
Product News
SpaceBev X TrumpDrive Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Jun 25, 2026 
YouTube Video
Kaitlyn Kenna Smith: CrossFit, Creatine, and Content Creation with PricePlow | Episode #223 -
Jun 25, 2026 
Product News
LifeAid FitAid+ Energy+ Sports Recovery Drink was created.
Categories: Energy Drinks, Sports Drinks -
Jun 25, 2026 Product News
5 Hour Energy 5-Hour Energy Extra Strength has new variations: Category: Energy Shots -
Jun 24, 2026 
YouTube Video
Why C4 Energy Became the Top Pre-Workout -
Jun 23, 2026 
YouTube Video
C4 Energy Amazon Prime Day Deals: Up to 30% Off -
Jun 23, 2026 
Product News
Gorilla Mind Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Jun 22, 2026 
TikTok Video
One of the biggest questions I get is what are some of the best Energy Drink deals… Well, here... -
Jun 20, 2026 
Product News
Red Bull The Winter Edition (Sugarfree) Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Jun 20, 2026 
Product News
Corpse Reviver Electrolyte Beverage Drink was created.
Categories: Hydration & Electrolytes, Hydration Drinks -
Jun 19, 2026 
YouTube Video
C4 Energy: More Than Just Caffeine -
Jun 19, 2026 
TikTok Video
Most people don't realize how important C4 was to the sports nutrition industry. Before brands... -
Jun 19, 2026 
Product News
Alani Nu Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Jun 18, 2026 
YouTube Video
DOSS CUNNINGHAM: How Nutrabolt's CEO Sees the Future, The C4 Story, and Cellucor Updates | Ep. 222 -
Jun 18, 2026 
TikTok Video
Were you sad that Sour Patch Kids energy drinks are gone? Well… @AN Supps has been teasing it... -
Jun 18, 2026 
Blog Post
Doss Cunningham Sees the Future: C4's Origin, Cellucor's Rebrand, and Nutrabolt's Next Chapter | Episode #222
Nutrabolt CEO Doss Cunningham on Cellucor's rebrand, C4 Energy growth, Bloom investment, and building a supplement empire in PricePlow Episode #222 -
Jun 18, 2026 Product News
Alani Nu Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Jun 15, 2026 Product News
Alani Nu Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Jun 15, 2026 
Product News
Optimum Nutrition Protein Shake RTD was created.
Categories: Beverages, RTD Protein Shakes -
Jun 14, 2026 
TikTok Video
@JOCKO FUEL reformulated their energy drinks and it’s a major upgrade. Using 2 trademarked,... -
Jun 14, 2026 Product News
5 Hour Energy 5-Hour Energy Extra Strength has new variations: Category: Energy Shots -
Jun 12, 2026 
YouTube Video
C4 Energy Is the New York Knicks' Official Energy Drink Partner -
Jun 12, 2026 Product News
GHOST Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Jun 11, 2026 
TikTok Video
Knicks in 5? @C4-Energy is out there fueling the moment with ice cold energy drinks in a... -
Jun 10, 2026 Product News
Alani Nu Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Jun 08, 2026 
YouTube Video
GHOST Energy Sticks First Look & Taste Test -
Jun 08, 2026 
TikTok Video
@GHOST® Energy ANYWHERE 🥹 What a time to be alive. Traveling with your friend. Are you grabbing... -
Jun 07, 2026 
Product News
NOS Zero Sugar Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Jun 07, 2026 
Product News
NOS Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Jun 07, 2026 Product News
5 Hour Energy 5-Hour Energy Extra Strength has new variations:- 1 2 Oz. Bottle - Firework Freeze (Cherry, Blue Raspberry, Lime)
- 6 2 Oz. Bottles - Firework Freeze (Cherry, Blue Raspberry, Lime)
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Jun 06, 2026 
Product News
GHOST Energy Drink Mix was created.
Categories: Energy & Endurance, Energy Drinks -
Jun 05, 2026 Product News
Gorilla Mind Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Jun 04, 2026 Product News
GHOST Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Jun 01, 2026 
Product News
LMNT Sparkling Electrolyte Drink has new variations: Categories: Hydration & Electrolytes, Hydration Drinks -
Jun 01, 2026 
Product News
PRIME Hydration Drink has new variations: Category: Sports Drinks -
May 31, 2026 
Product News
Cellucor C4 Energy Drink (Carbonated) has new variations: Categories: Energy & Endurance, Energy Drinks, Pre Workout Drinks -
May 29, 2026 
YouTube Video
GHOST x Bubblicious Original: Pure Bubble Gum in a Can -
May 28, 2026 
YouTube Video
Ghost Energy x Vans Warped Tour Can: How to Get It -
May 28, 2026 
YouTube Video
Doug Miller Launches Nova Prime Labs Peptides: The Empire Beyond CORE & Unmatched | Episode 219 -
May 28, 2026 
Product News
VPX Bang has new variations: Categories: Energy & Endurance, Energy Drinks -
May 28, 2026 Product News
GHOST Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
May 27, 2026 
YouTube Video
GHOST Yoo-hoo Protein Drink Drops June 1st -
May 27, 2026 
TikTok Video
More than just another can - there’s history behind it. @GHOST® Energy x @Vans Warped Tour Two... -
May 26, 2026 
TikTok Video
It is time 🤓🥹 AND ITS GLORIOUS. @GHOST LIFESTYLE x Yoo-Hoo is finally on its way. And from... -
May 25, 2026 
Product News
Strom Sports Focusmax was created.
Categories: Energy & Endurance, Energy Drinks, Nootropics -
May 25, 2026 
YouTube Video
C4 Pink Lemonade Energy Drink: Honest Review -
May 25, 2026 
TikTok Video
Tell me how I hated the Strawberry Splash and Cotton Candy varieties but am in love with this... -
May 24, 2026 
TikTok Video
@C4 Energy just dropped one of the energy drinks of the summer. Pink Lemonade AKA Rasberry... -
May 23, 2026 
Product News
Performax Labs HyperMax Pre-Workout Shot was created.
Categories: Energy Shots, Pre Workout Drinks -
May 22, 2026 
YouTube Video
Bubblicious Original Joins GHOST Energy Lineup -
May 22, 2026 
TikTok Video
BLUEBERRY CREAM?!? 🤓🤓🤓🤓 What a time to be alive. I pray that this happens. @GHOST LIFESTYLE... -
May 21, 2026 
TikTok Video
Let me live my life. @GHOST® Energy makes me less likely to punch others. Win. #ghostenergy... -
May 21, 2026 
Product News
Bucked Up Bucked Up Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
May 20, 2026 
Blog Post
GHOST Energy x Bubblicious® Original: Pure Bubble Gum Drops for Summer '26
GHOST Energy x Bubblicious Original drops pure bubble gum flavor with 200mg natural caffeine and zero sugar. Limited summer release hits June 11. -
May 20, 2026 
TikTok Video
@GHOST LIFESTYLE turns 10 on June 1st and as in birthday tradition - they have to do it big. ... -
May 19, 2026 
TikTok Video
Absolutely terrifying. Which ones do you vibe with? #supplements #energydrink @Kaitlyn Kenna Smith -
May 18, 2026 
TikTok Video
The amount of people in my comment section on a video of me breaking down the ingredients in an... -
May 18, 2026 Product News
Alani Nu Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
May 17, 2026 
Product News
1st Phorm Phorm Energy was created.
Categories: Energy & Endurance, Energy Drinks -
May 17, 2026 Product News
Alani Nu Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
May 16, 2026 Product News
Alani Nu Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
May 15, 2026 
YouTube Video
KTropix KLEAN Protein Shot Review -
May 15, 2026 
Blog Post
GHOST Energy Sticks: Same Legendary Formula, Zero Fizz
GHOST Energy Sticks bring the full Energy drink formula into a powdered stick pack with 200mg natural caffeine, Alpha-GPC, and Carnipure L-Carnitine. -
May 15, 2026 
Product News
Monster Energy Reserve Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
May 14, 2026 
TikTok Video
If you’re not hitting your protein goal in 2026, what are you even doing? #protein #supplementreview -
May 14, 2026 
TikTok Video
What’s this?! @GHOST® Energy Pulling on my heart strings and wallet 🤓 Ghost Energy in stick... -
May 13, 2026 
Blog Post
K Tropix Wellness KLEAN Protein: 24g BLG-Based Whey Isolate Shots
K Tropix Wellness KLEAN Protein delivers 24g of BLG-based whey isolate in a 3.4 oz shot at 90 calories with zero sugar. Available in two flavors. -
May 12, 2026 
Product News
Jocko Fuel GO Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks, Nootropics -
May 11, 2026 
YouTube Video
Why Caffeine Can't Fix Mental Depletion -
May 10, 2026 
Product News
KTropix Klean Protein Shot was created.
Categories: Beverages, Energy Shots, RTD Protein Shakes -
May 10, 2026 
Product News
Mocean Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
May 10, 2026 
TikTok Video
Many of you have asked so I’m here to answer the question… Does @GHOST® Energy Citrus and 7UP... -
May 10, 2026 
Product News
Cutler Nutrition Amino5 Drink was created.
Categories: BCAA, Hydration & Electrolytes, Hydration Drinks -
May 09, 2026 
TikTok Video
You probably don’t need more caffeine. You’re just running on empty. That “wired but tired”... -
May 08, 2026 Product News
5 Hour Energy 5-Hour Energy Extra Strength has new variations: Category: Energy Shots -
May 07, 2026 
YouTube Video
Ghost Energy Kinetic Colada Is OG Colada in 16oz -
May 06, 2026 
Product News
Monster Energy The Doctor Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
May 06, 2026 
Product News
Monster Energy Reign Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
May 06, 2026 
Product News
Monster Energy Tour Water Drink was created.
Category: Bottled Water -
May 06, 2026 
Product News
Monster Energy Killer Brew Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
May 06, 2026 Product News
Monster Energy Reserve Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
May 06, 2026 
TikTok Video
@GHOST® Energy literally said “fine, here’s your 16oz” but made it exclusive 😅 Kinetic Colada =... -
May 06, 2026 
Product News
Jocko Fuel MOLK Protein Shake RTD has new variations: Categories: Beverages, RTD Protein Shakes -
May 06, 2026 
Product News
PRIME Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
May 05, 2026 
Product News
ZOA Energy + Electrolytes Drink was created.
Categories: Energy & Endurance, Energy Drinks, Hydration & Electrolytes -
May 05, 2026 
Product News
5 Hour Energy 5-Hour Energy (Regular Strength) has new variations: Category: Energy Shots -
May 04, 2026 
TikTok Video
@Sour Strips x @GHOST® Energy is BACK BABY… And this time, it’s here to stay. Rainbow Sour... -
May 02, 2026 Product News
5 Hour Energy 5-Hour Energy Extra Strength has new variations: Category: Energy Shots -
May 02, 2026 Product News
5 Hour Energy 5-Hour Energy (Regular Strength) has new variations: Category: Energy Shots -
May 01, 2026 
Product News
5 Hour Energy 5-Hour Energy Extra Strength - Gamer was created.
Categories: Energy & Endurance, Energy Drinks -
May 01, 2026 Product News
5 Hour Energy 5-Hour Energy (Regular Strength) has new variations: Category: Energy Shots -
Apr 30, 2026 
Product News
MAC Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Apr 30, 2026 Product News
Jocko Fuel GO Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks, Nootropics -
Apr 30, 2026 
Product News
5 Hour Energy 5-hour Sport Pre-Workout has new variations: Category: Energy Shots -
Apr 30, 2026 Product News
5 Hour Energy 5-Hour Energy (Regular Strength) has new variations: Category: Energy Shots -
Apr 29, 2026 
YouTube Video
C4 Energy Expands Again with Chicago Fire MLS -
Apr 29, 2026 
Product News
Red Bull The Summer Edition (Sugarfree) Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Apr 29, 2026 Product News
5 Hour Energy 5-hour Sport Pre-Workout has new variations: Category: Energy Shots -
Apr 28, 2026 
TikTok Video
@C4 Energy is collecting sports partnerships like Pokemon. They just add the Chicago Fire FC to... -
Apr 28, 2026 Product News
Gorilla Mind Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Apr 27, 2026 Product News
5 Hour Energy 5-Hour Energy Extra Strength has new variations: Category: Energy Shots -
Apr 27, 2026 
Product News
Update Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Apr 27, 2026 Product News
Red Bull The Summer Edition (Sugarfree) Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Apr 23, 2026 
Product News
Cellucor C4 Performance Energy Drink Mix was created.
Categories: Energy & Endurance, Energy Drinks -
Apr 21, 2026 
YouTube Video
C4 Energy x Miami Heat Hot Ones Moment -
Apr 21, 2026 
Blog Post
C4 Energy Mango Fuego Heats Up Hot Ones Versus with the Miami Heat
C4 Energy Mango Fuego debuted on Hot Ones Versus with Bam Adebayo and Jaime Jaquez Jr., just a month after Adebayo's record 83-point NBA game. -
Apr 20, 2026 
TikTok Video
@C4 Energy never ceases to amaze me with their promo and marketing. Keeping things spicy! ... -
Apr 20, 2026 
Product News
Oath Nutrition Energy + Protein Drink was created.
Categories: Energy & Endurance, Energy Drinks, Protein -
Apr 19, 2026 Product News
Bucked Up Bucked Up Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Apr 18, 2026 
Product News
Weld Protein Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks, RTD Protein Shakes -
Apr 18, 2026 Product News
5 Hour Energy 5-Hour Energy (Regular Strength) has new variations: Category: Energy Shots -
Apr 15, 2026 
Product News
Hydroxycut Drink Mix was created.
Categories: Energy & Endurance, Energy Drinks -
Apr 14, 2026 
YouTube Video
Bucked Up Drive Hydration: Focused Hydration Built for the Long Game -
Apr 14, 2026 Product News
LMNT Sparkling Electrolyte Drink has new variations: Categories: Hydration & Electrolytes, Hydration Drinks -
Apr 14, 2026 
TikTok Video -
Apr 13, 2026 
Blog Post
Bucked Up Drive Hydration: Focused Hydration Built for the Long Game
Bucked Up and Bryson DeChambeau created Drive Hydration, a zero-sugar RTD with electrolytes, Alpha-GPC, and 50mg caffeine for focus and hydration. -
Apr 13, 2026 
TikTok Video
@BuckedUp dropped a hydration drink, but this isn’t just electrolytes. Formulated with PricePlow... -
Apr 13, 2026 Product News
5 Hour Energy 5-Hour Energy Extra Strength has new variations:- 12 2 Oz. Bottles - Cotton Candy
- 12 2 Oz. Bottles - Fruity Rainbow
- 12 2 Oz. Bottles - Ultimate Citrus
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Apr 13, 2026 
Product News
Celsius Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Apr 13, 2026 
Product News
Be Amazing Protein Shake RTD was created.
Categories: Beverages, RTD Protein Shakes -
Apr 12, 2026 Product News
GHOST Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Apr 10, 2026 
YouTube Video
Ghost Hydration Sticks Sonic Collab Flavors Drop -
Apr 10, 2026 Product News
GHOST Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Apr 08, 2026 Product News
Jocko Fuel GO Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks, Nootropics -
Apr 07, 2026 
YouTube Video
C4 Energy Mango Fuego Spice Test -
Apr 07, 2026 Product News
Bucked Up Bucked Up Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Apr 07, 2026 
Product News
Bucked Up Refresher Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Apr 06, 2026 
Product News
5 Hour Energy 5-hour Energy Extra Strength (Carbonated) has new variations: Categories: Energy & Endurance, Energy Drinks -
Apr 04, 2026 
TikTok Video
Kaitlyn can’t handle spice so let’s through this one over to @Bevlab for the commitment to the... -
Apr 03, 2026 Product News
Bucked Up Bucked Up Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Mar 31, 2026 
YouTube Video
NNB Nutrition PeptiClear: Clear Protein Without Whey -
Mar 31, 2026 
Blog Post
POW! Energy Drink: Cognizin®-Powered Clean Energy with a Comic Twist
POW! Energy Drink uses 250mg Cognizin® citicoline from Kyowa Hakko, clinically studied for focus, attention, and accuracy in a zero-sugar can. -
Mar 31, 2026 
Product News
Red Bull The Winter Edition Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Mar 30, 2026 
YouTube Video
Ghost Energy 7UP Tastes Like Real Soda -
Mar 29, 2026 Product News
LMNT Sparkling Electrolyte Drink has new variations: Categories: Hydration & Electrolytes, Hydration Drinks -
Mar 28, 2026 Product News
Alani Nu Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Mar 27, 2026 
YouTube Video
POW! Energy Drink: Focus + Hydration Combo -
Mar 26, 2026 
YouTube Video
Senactiv in Beverages Is Being Overlooked -
Mar 26, 2026 
TikTok Video
New energy drink alert!! ‼️ Let’s discuss its potential. #energydrinkbreakdown #energydrinkreview -
Mar 26, 2026 
TikTok Video
The moment we’ve all been waiting for… @GHOST® Energy x 7UP And of course it’s limited edition.... -
Mar 24, 2026 Product News
PRIME Hydration Drink has new variations: Category: Sports Drinks -
Mar 23, 2026 
Product News
Red Bull The Green Edition Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Mar 22, 2026 
TikTok Video
Spent some time with @NutraBio Labs at the Arnold to try their new Protein NOW! Pleasantly... -
Mar 21, 2026 Product News
Gorilla Mind Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Mar 21, 2026 Product News
Alani Nu Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Mar 20, 2026 Product News
Alani Nu Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Mar 19, 2026 
YouTube Video
Ghost Energy Beyond Wonderland Exclusive Drop -
Mar 18, 2026 
YouTube Video
GHOST Energy x 7UP Lemon Lime: Release Date & Details -
Mar 18, 2026 
TikTok Video
@GHOST LIFESTYLE doesn’t just drop products… they drop moments. Beyond Wonderade (Sour Pink... -
Mar 17, 2026 
YouTube Video
GHOST Energy x 7UP: The Collab That Was Always Going to Happen -
Mar 17, 2026 
Blog Post
GHOST Energy x 7UP Lemon Lime: The KDP Synergy Delivers
GHOST Energy x 7UP Lemon Lime is now official. Get 200mg natural caffeine and zero sugar wrapped in the classic crisp lemon-lime soda flavor you know. -
Mar 17, 2026 
TikTok Video
@GHOST® Energy 7up is officially confirmed and on its way into our hearts. Secure the can: 4.1... -
Mar 17, 2026 Product News
Cellucor C4 Energy Drink (Carbonated) has new variations: Categories: Energy & Endurance, Energy Drinks, Pre Workout Drinks -
Mar 16, 2026 
YouTube Video
Christian Guzman Favorite 3D Energy Flavor + New Flavor Hint -
Mar 16, 2026 
TikTok Video
With all the work that was done at the Arnold weekend, we had to make sure there was time to... -
Mar 16, 2026 
Blog Post
C4 Energy Signs Josh Hart, Expands NBA Footprint to the Los Angeles Lakers
C4 Energy signs Josh Hart and lands as the official energy drink of the LA Lakers, backed by NSF Certified for Sport credentials across its lineup. -
Mar 16, 2026 
TikTok Video
Really no words need to be said 🤓 @Bum Energy @getrawnutrition If you want a 12ozer, make the... -
Mar 16, 2026 
TikTok Video
Well this is going to completely blow everyone’s expectations. Hands down one of the most... -
Mar 16, 2026 
TikTok Video
@c4energy signs @jhart3 and continues building its NBA presence. #c4partner #C4Energy #JoshHart... -
Mar 16, 2026 
TikTok Video
GUYS IT’S HAPPENING 👀 Is @GHOST® Energy finally giving us the sofa collaborations we’ve been... -
Mar 16, 2026 
TikTok Video
Quick fire Q&A from the Arnold! Christian Guzman reveals the next @3denergydrinks #3DEnergy... -
Mar 13, 2026 
Product News
Red Bull The Iced Edition Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Mar 12, 2026 
YouTube Video
Kim Kardashian UPDATE Energy Drink Formula Breakdown -
Mar 12, 2026 
TikTok Video
@kimkardashian @drinkupdate Energy Drink delivers enfinity paraxanthine energy and... -
Mar 11, 2026 
YouTube Video
C4 Energy x Jesse Love NASCAR Partnership -
Mar 11, 2026 
Product News
Red Bull The Red Edition (Sugarfree) Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Mar 11, 2026 
TikTok Video
@c4energy enters the @nascar scene with Jesse Love. #c4partner #JesseLove #EnergyDrink #NASCAR... -
Mar 11, 2026 Product News
Gorilla Mind Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Mar 10, 2026 Product News
Gorilla Mind Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks -
Mar 09, 2026 
Blog Post
Big Focus Wins: Three High-Profile Beverages Launch with NNB Nutrition's GeniusPure Alpha-GPC
NNB Nutrition's GeniusPure Alpha-GPC has landed in three major RTD launches in 2026. Here's why UPDATE Energy, Bucked Up Drive, and Life Cider X all chose it. -
Mar 08, 2026 
Product News
Red Bull The Sea Blue Edition Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Mar 08, 2026 
Product News
Red Bull The Amber Edition Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Mar 08, 2026 Product News
Gorilla Mind Energy Drink has new variations:- 1 Can - Blue Raspberry
- 1 Can - Citrus Rain
- 1 Can - Red Gummy Fish
- 1 Can - Rocket Frost
- 12 Cans - Rocket Frost
-
Mar 07, 2026 Product News
VPX Bang has new variations: Categories: Energy & Endurance, Energy Drinks -
Mar 05, 2026 
YouTube Video
Cortisol Awakening Response Research: Arjuna Natural's Upcoming Shoden Study Explained | Episode 207 -
Mar 05, 2026 
YouTube Video
C4 Energy NEW Flavor Mango Fuego -
Mar 05, 2026 Product News
Red Bull The Summer Edition (Sugarfree) Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Mar 05, 2026 Product News
Red Bull The Iced Edition Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Mar 05, 2026 
TikTok Video
But Doctor, have you tried @c4energy Mango Fuego?↔️ #energydrinkaddict #energydrinks -
Mar 04, 2026 
Product News
Red Bull The Peach Edition Energy Drink was created.
Categories: Energy & Endurance, Energy Drinks -
Mar 04, 2026 Product News
PRIME Energy Drink has new variations: Categories: Energy & Endurance, Energy Drinks
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Beverage Price Alerts
The following price alerts are still active:
- Jul 07, 20265 Hour Energy 5-Hour Energy (Regular Strength) 4 2 Oz. Bottles (only Berry) dropped by 23.9% to $22.18 at Walmart
- Jul 07, 20265 Hour Energy 5-Hour Energy Extra Strength 30 2 Oz. Bottles (only Grape) dropped by 9.1% to $59.96 at Walmart
- Jul 07, 20265 Hour Energy 5-hour Sport Pre-Workout 24 2 Oz. Bottles (only Vital Orange) dropped by 11.7% to $52.99 at Amazon
- Jul 07, 20265 Hour Energy 5-Hour Energy (Regular Strength) 12 2 Oz. Bottles (only Grape/Raisin) dropped by 6.3% to $34.08 at Amazon
- Jul 07, 2026LifeAid FitAid+ Athletic Recovery 1 Can (only Sour Grape (Zero Sugar)) dropped by 11.6% to $9.26 at Amazon
- Jul 07, 2026LifeAid FitAid+ Energy+ Drink 1 Can (only Peach Mandarin) dropped by 73.9% to $3.07 at Amazon
- Jul 06, 2026GHOST Energy Drink 1 Can (only Peaches) dropped by 8.8% to $3.00 at Natural Body Inc
- Jul 06, 20265 Hour Energy 5-Hour Energy Extra Strength 24 2 Oz. Bottles (only Cotton Candy) dropped by 15.2% to $49.99 at Amazon
- Jul 05, 2026Cellucor C4 Energy Drink (Carbonated) 12 16oz Cans (only Popsicle Cherry) dropped by 25.1% to $22.45 at Amazon
- Jul 05, 2026Cellucor C4 Energy Drink (Carbonated) 1 16oz Can (only Jolly Rancher Green Apple) dropped by 15.3% to $2.50 at Natural Body Inc
- Jul 05, 2026PRIME Hydration Drink 12 Bottles (only UFC USA) dropped by 10% to $17.99 at Amazon
- Jul 05, 20265 Hour Energy 5-Hour Energy Extra Strength 10 2 Oz. Bottles (only Cotton Candy) dropped by 20% to $19.99 at Target.com
- Jul 04, 2026Cellucor C4 Energy Drink (Carbonated) 1 16oz Can (only Sour Gummy Splash) dropped by 15.3% to $2.50 at Natural Body Inc
- Jul 04, 2026Cellucor C4 Energy Drink (Carbonated) 4 12oz Cans (only Popsicle Cherry) dropped by 31.6% to $6.75 at Amazon
- Jul 03, 20265 Hour Energy 5-Hour Energy Extra Strength 1 2 Oz. Bottle (only Grape) dropped by 15.2% to $7.54 at Amazon
- Jul 03, 2026Cellucor C4 Energy Drink (Carbonated) 12 16oz Cans (only Frozen Bombsicle, Mango Fuego) dropped by 6.7% to $27.99 at Amazon
- Jul 03, 2026Cellucor C4 Energy Drink (Carbonated) 12 16oz Cans (only Cosmic Rainbow) dropped by 21.7% to $23.49 at Amazon
- Jul 03, 20265 Hour Energy 5-Hour Energy (Regular Strength) 24 2 Oz. Bottles (only Berry) dropped by 20.8% to $31.68 at Amazon
- Jul 03, 20265 Hour Energy 5-Hour Energy Extra Strength 24 2 Oz. Bottles (only Berry) dropped by 12% to $52.78 at Amazon
- Jul 03, 2026Cellucor C4 Energy Drink (Carbonated) 12 16oz Cans (only Hawaiian Punch Fruit Juicy Red) dropped by 17.9% to $22.99 at Amazon
- Jul 03, 20265 Hour Energy 5-Hour Energy Extra Strength 4 2 Oz. Bottles (only Berry) dropped by 19.9% to $19.99 at Amazon
- Jul 03, 20265 Hour Energy 5-Hour Energy Extra Strength 10 2 Oz. Bottles (only Blue Raspberry, Watermelon) dropped by 20% to $19.99 at Target.com
- Jul 02, 20265 Hour Energy 5-Hour Energy (Regular Strength) 1 2 Oz. Bottle (only Berry) dropped by 14.2% to $6.00 at Amazon
- Jul 02, 2026GHOST Energy Drink 1 Can (only WARHEADS Sour Green Apple) dropped by 52.7% to $3.00 at Natural Body Inc
- Jul 02, 2026Cellucor C4 Energy Drink (Carbonated) 12 16oz Cans (only Jolly Rancher Watermelon, Strawberry Watermelon Ice) dropped by 6.7% to $27.99 at Amazon
- Jul 02, 20265 Hour Energy 5-Hour Energy Extra Strength 10 2 Oz. Bottles (only Grape) dropped by 7.8% to $18.79 at Target.com
- Jul 02, 2026LifeAid FitAid+ Recovery+ Drink 24 Cans (only Citrus Medley) dropped by 15.3% to $49.98 at Amazon
- Jul 02, 2026LifeAid FitAid+ RX Creatine+ Drink 12 Cans (only Sour Grape - Zero Sugar) dropped by 47.2% to $27.99 at Amazon
- Jul 02, 2026LifeAid FitAid+ Energy+ Drink 12 Cans (only Grape Acai) dropped by 9.6% to $27.99 at Amazon
- Jul 02, 20265 Hour Energy 5-Hour Energy Extra Strength 36 2 Oz. Bottles (only Blue Raspberry) dropped by 19.9% to $99.44 at Walmart
- Jul 01, 20265 Hour Energy 5-hour Sport Pre-Workout 6 2 Oz. Bottles dropped by 35% to $7.95 at AllStarHealth
- Jun 30, 2026Cellucor C4 Energy Drink (Carbonated) 12 16oz Cans (only Jolly Rancher Blue Raspberry, Orange Slice) dropped by 6.7% to $27.99 at Amazon
- Jun 30, 20265 Hour Energy 5-Hour Energy (Regular Strength) 10 2 Oz. Bottles dropped by 23.8% to $15.99 at DPS Nutrition
- Jun 30, 2026Cellucor C4 Energy Drink (Carbonated) 12 16oz Cans (only Popsicle Grape) dropped by 6.7% to $27.98 at Amazon
- Jun 30, 20265 Hour Energy 5-Hour Energy Extra Strength 1 2 Oz. Bottle (only Strawberry Watermelon) dropped by 15.4% to $7.90 at Amazon
- Jun 30, 2026Cellucor C4 Energy Drink (Carbonated) 1 16oz Can (only Frozen Bombsicle) dropped by 8.1% to $2.50 at Natural Body Inc
- Jun 30, 2026Cellucor C4 Energy Drink (Carbonated) 1 16oz Can (only Cereal Killer, Cherry Limeade, Cosmic Rainbow, Hawaiian Punch Fruit Juicy Red, Jolly Rancher Blue Raspberry, Jolly Rancher Peach, Jolly Rancher Watermelon, Mango Fuego, Orange Slice, Pink Lemonade, Popsicle Cherry, Popsicle Grape, Popsicle Orange Creamsicle) dropped by 15.3% to $2.50 at Natural Body Inc
- Jun 29, 2026Redcon1 Total War Performance Energy Shot 12 Shots (only Artic Berry) dropped by 50% to $34.99 at Vitamin Shoppe
- Jun 27, 20265 Hour Energy 5-Hour Energy (Regular Strength) 6 2 Oz. Bottles (only Pomegranate) dropped by 37.8% to $22.97 at Amazon
- Jun 27, 20265 Hour Energy 5-Hour Energy Extra Strength 4 2 Oz. Bottles (only Variety Pack) dropped by 9.2% to $9.98 at Walmart
- Jun 25, 2026GHOST Energy Drink 1 Can (only Electric Limeade) dropped by 8.8% to $3.00 at Natural Body Inc
- Jun 24, 2026GHOST Energy Drink 12 Cans (only 'Merica Pop) dropped by 11.1% to $24.00 at Ghost Lifestyle
- Jun 18, 2026Cellucor C4 Energy Drink (Carbonated) 12 16oz Cans (only Pink Lemonade) dropped by 9.1% to $29.99 at Tiger Fitness
- Jun 18, 2026Cellucor C4 Energy Drink (Carbonated) 1 16oz Can (only Strawberry Watermelon Ice) dropped by 49.8% to $2.95 at Tiger Fitness
- Jun 18, 2026GHOST Energy Drink 12 Cans (only Bubblicious Original) dropped by 10% to $27.00 at NFSupps.com (NutriFit)
- Jun 17, 2026Bucked Up Bucked Up Buck Shot 12 Shots (only Blood Raz, Blue Raz, Rocket Pop, Watermelon) dropped by 6.2% to $29.99 at DPS Nutrition
- Jun 16, 2026GHOST Energy Drink 1 Can (only Citrus) dropped by 14.7% to $2.56 at MySupplementStore
- Jun 16, 2026PRIME Hydration Drink 15 Bottles dropped by 33.4% to $9.97 at Amazon
- Jun 12, 2026GHOST Energy Drink 12 Cans (only Bubblicious Strawberry Splash) dropped by 10% to $27.00 at NFSupps.com (NutriFit)
- Jun 12, 20265 Hour Energy 5-Hour Energy Extra Strength 18 2 Oz. Bottles (only Tropical Burst) dropped by 6.5% to $559.69 at Walmart
- Jun 12, 20265 Hour Energy 5-Hour Energy (Regular Strength) 16 2 Oz. Bottles dropped by 6.9% to $52.44 at Walmart
- Jun 12, 20265 Hour Energy 5-Hour Energy (Regular Strength) 32 2 Oz. Bottles dropped by 7.9% to $89.70 at Walmart
- Jun 12, 20265 Hour Energy 5-Hour Energy (Regular Strength) 14 2 Oz. Bottles dropped by 6.6% to $48.07 at Walmart
- Jun 12, 20265 Hour Energy 5-Hour Energy (Regular Strength) 18 2 Oz. Bottles dropped by 7.1% to $56.81 at Walmart
- Jun 11, 20265 Hour Energy 5-Hour Energy (Regular Strength) 12 2 Oz. Bottles (only Pomegranate) dropped by 7.7% to $23.89 at AllStarHealth
- Jun 11, 20265 Hour Energy 5-Hour Energy (Regular Strength) 48 2 Oz. Bottles (only Berry) dropped by 9% to $90.99 at AllStarHealth
- Jun 11, 20265 Hour Energy 5-Hour Energy Extra Strength 48 2 Oz. Bottles (only Berry, Tropical Burst) dropped by 8.2% to $100.99 at AllStarHealth
- Jun 11, 20265 Hour Energy 5-Hour Energy Extra Strength 12 2 Oz. Bottles (only Sour Apple) dropped by 7% to $26.69 at AllStarHealth
- Jun 10, 20265 Hour Energy 5-Hour Energy Extra Strength 6 2 Oz. Bottles (only Red Licorice (Strawberry)) dropped by 6.3% to $14.99 at Walmart
- Jun 03, 2026PRIME Hydration Drink 12 Bottles (only KL (Kyle Larson)) dropped by 22.6% to $23.22 at Amazon
- May 31, 2026Bucked Up Babe Boost 30 Packets (only Blue Pineapple, Variety) dropped by 9.3% to $40.80 at iHerb.com
- May 28, 2026GHOST Energy Drink 1 Can (only Sour Patch Kids Redberry) dropped by 8.8% to $3.00 at Natural Body Inc
- May 27, 20265 Hour Energy 5-Hour Energy Extra Strength 24 2 Oz. Bottles (only Cherry) dropped by 7.9% to $58.96 at Target.com
- May 23, 20265 Hour Energy 5-Hour Energy (Regular Strength) 6 2 Oz. Bottles (only Grape) dropped by 10% to $17.99 at Walmart
- May 16, 2026LifeAid FitAid+ Recovery+ Drink 12 Cans (only Hawaiian Nectar) dropped by 15.6% to $26.99 at Target.com
- May 03, 20265 Hour Energy 5-Hour Energy Extra Strength 6 2 Oz. Bottles (only Berry) dropped by 20.7% to $14.18 at Walmart
- Apr 29, 20265 Hour Energy 5-Hour Energy Extra Strength 6 2 Oz. Bottles (only Blue Raspberry) dropped by 24.5% to $15.09 at Walmart
- Apr 29, 20265 Hour Energy 5-Hour Energy Extra Strength 6 2 Oz. Bottles (only Grape) dropped by 40.9% to $14.18 at Walmart
- Apr 24, 2026GHOST Energy Drink 12 Cans (only 7UP Lemon Lime) dropped by 10% to $27.00 at NFSupps.com (NutriFit)
- Apr 03, 2026GHOST Energy Drink 12 Cans (only Cherry Limeade, Strawbango, WELCH'S Grape-Cran) dropped by 9.3% to $27.00 at NFSupps.com (NutriFit)
- Apr 03, 2026GHOST Energy Drink 12 Cans (only Blue Raspberry, Electric Limeade, Original OG) dropped by 10% to $27.00 at NFSupps.com (NutriFit)
- Mar 01, 20265 Hour Energy 5-Hour Energy Extra Strength 12 2 Oz. Bottles (only Strawberry Watermelon) dropped by 7% to $26.69 at AllStarHealth
- Mar 01, 20265 Hour Energy 5-Hour Energy Extra Strength 48 2 Oz. Bottles (only Strawberry Watermelon) dropped by 10% to $98.99 at AllStarHealth
- Mar 01, 20265 Hour Energy 5-Hour Energy Extra Strength 12 2 Oz. Bottles (only Blue Raspberry, Cherry, Hawaiian Breeze, Orange) dropped by 10% to $25.82 at AllStarHealth
- Feb 22, 20265 Hour Energy 5-Hour Energy (Regular Strength) 12 2 Oz. Bottles (only Grape) dropped by 10% to $23.30 at AllStarHealth
- Feb 16, 2026GHOST Energy Drink 1 Can (only Sour Pink Lemonade) dropped by 91.7% to $3.00 at Natural Body Inc
- Feb 03, 2026Cellucor C4 Energy Shots 24 2 Oz. Bottles dropped by 9.1% to $39.99 at DPS Nutrition
- Dec 21, 20255 Hour Energy 5-Hour Energy Extra Strength 12 2 Oz. Bottles (only Strawberry Banana) dropped by 26.1% to $28.69 at AllStarHealth
- Dec 21, 20255 Hour Energy 5-Hour Energy Extra Strength 12 2 Oz. Bottles (only Grape) dropped by 13% to $28.69 at AllStarHealth
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