GNC CEO Michael Costello discusses his consumer-first turnaround strategy, franchise relationships, and authentic supplement industry journey.
GHOST Legend V4 adds permanent Sonic Ocean Water flavor. Coconut-citrus pre-workout with 6g citrulline and 300mg caffeine in massive 22g servings.
Lab tests reveal most Tongkat Ali supplements contain zero eurycomanone. Nootropics Depot delivers 12mg per dose, 40x more cost-effective than competitors.
Legendary Foods Protein Donuts deliver 20g protein and 0g sugar per serving. With 50% of calories from protein, these satisfy cravings and hunger.
How Aura Scientific's novel ingredients powered ProSupps, GR8 Lifestyle, and even Floy Mayweather's One of One to success. The Aura Effect explained.
Walk into any GNC today and you'll notice the hottest new launches share something in common: Aura Scientific ingredients powering brands like Applied Nutrition, ProSupps, GR8 Lifestyle, and even Floyd Mayweather's One of One.
From NeuroRush's jitter-free focus to EndoFlo's noticeable pumps, these experiential ingredients are creating genuine word-of-mouth buzz and repeat purchases that's transforming retail momentum. Discover how "The Aura Effect" is making early adopter brands the cool kids on GNC shelves.
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