Nutristat Crea Script combines 5g Creapure with 30g hydrolyzed rice oligodextrin for carb-assisted creatine loading.
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Doug Miller returns: Core Nutritionals, Unmatched Supps, Nova Prime Labs peptides, and protein prices. PricePlow Podcast #219
ICON Focus Gum packs 100mg enfinity paraxanthine and 100mg Alpha-GPC into a liquid core gum for fast, caffeine-free focus on demand.
Doug Miller, CEO of Core Nutritionals, is back on the PricePlow Podcast for Episode #219 with a full portfolio update. He's sold his stake in Arms Race Nutrition, shut down the Myoblox revival, and launched Nova Prime Labs to bring research-use peptides into the Crush It Holdings empire. Doug also digs into two years of running Unmatched Supps with Kris Gethin and another brutal round of protein price increases.
The conversation covers everything from CreGAAtine technology and the decision to pull Unmatched out of The Vitamin Shoppe to the incoming Stem Cell product launch and functional food strategy. Doug's opening line sets the tone: "We're still figuring it out and protein prices are still on the rise!" Tune in to hear how the full Crush It Holdings ecosystem is evolving in 2025.
The first peer-reviewed human trial on CreaSol SSAT (stabilized tyrosol) combined with creatine is now published, and the data shows genuine synergy. In a four-week randomized controlled trial, the combination delivered 7.8X greater training volume gains than creatine alone, with a 25.5% improvement in upper-body strength endurance.
Led by Dr. Jacob M. Wilson and Dr. Ryan Lowery, the study used a low 3g/day creatine dose without loading, making the results even more relevant for real-world supplement use. Read the full breakdown of the study design, mechanisms, and what it means for your next creatine formula.
Paraxanthine has gone from capsules to drinks to pouches, and now it's landed in chewing gum. ICON Focus Gum delivers 100mg enfinity® paraxanthine and 100mg Alpha-GPC through a Liquid Core chew that hits your buccal tissue immediately.
The format isn't just a gimmick -- buccal absorption means the actives bypass your stomach and get to work fast, making this a genuinely practical choice for on-demand focus without the jitters caffeine brings. Check out how this portable, TSA-friendly format stacks up and why gum might be the next big delivery vehicle for nootropics at PricePlow's full coverage.
Animal just dropped a limited edition dessert-inspired protein that's worth your attention. Animal Isolate Loaded Whey in Banana Split combines banana ice cream flavor, chocolate fudge drizzle, and real cookie bits into a premium whey isolate formula that delivers 25g protein and 5.6g BCAAs with just 1g total sugar per serving.
Built on cross-flow micro filtered whey protein isolate with digestive enzymes for absorption, this limited edition flavor brings classic ice cream parlor taste to a high-performance protein blend. If you love banana-based flavors or you're looking for a dessert shake that doesn't compromise macros, this one's worth grabbing before it's gone. Read the full review to see how it stacks up against Animal's complete protein lineup.
Premium chocolate meets nootropics. The Astreas Energy Truffle pairs Cognizin® citicoline with award-winning 70% Valrhona dark chocolate crafted by master chocolatier Michael Recchiuti. At 100 calories with only 3g added sugar, it delivers real cognitive support alongside 100mg natural caffeine and L-theanine in a format that actually tastes like dessert.
The team behind Astreas includes a NASA astronaut Hall of Fame inductee as CMO, a former ISS food systems manager, and a nutritional biochemist -- credentials that show in the formula. Cognizin® citicoline supports brain health and cognitive function, while algae oil provides DHA for neuronal membrane integrity. Read the full breakdown to see how this truffle stacks up against traditional nootropic formats.
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