PerfectShaker co-founder Darren Thompson reveals shaker bottle manufacturing, licensing deals, and what's next on PricePlow Podcast #209.
Glanbia's Pleasure with Purpose campaign tackles the taste vs. nutrition trade-off head-on. See how their ingredient portfolio delivers both.
NNB Nutrition brought PeptiClear, GeniusPure Alpha-GPC momentum, and fresh MitoBurn data to Expo West 2026. Their beverage strategy is now execution.
PLT Health's Supresa and Slendacor tackle weight management from two angles: appetite control and metabolic rate, both stimulant-free and clinically backed.
GHOST Energy x 7UP Lemon Lime is now official. Get 200mg natural caffeine and zero sugar wrapped in the classic crisp lemon-lime soda flavor you know.
Consumers want taste AND nutrition, not a trade-off. Glanbia's "Pleasure with Purpose" campaign backs that up with real data: 64% of non-buyers cite taste and texture as the barrier to protein bars. Their ingredient lineup (OvenPro, Crunchie, EdiSparklz) is built to close that gap.
One in three consumers globally now lists health and wellbeing as a top spending priority, yet "tastes good" remains the single most important attribute they want in active nutrition products. Glanbia's new framework gives ingredient buyers and food brands a consumer-backed roadmap and ingredient toolkit to deliver both indulgence and nutrition across baked goods, extruded snacks, bars, and cereals. Learn how Glanbia is helping brands meet this demand.
Ben headed to Long Island for an in-person visit at Musclesport HQ with founder Jason Mancuso, EVP Robert Oberholzer, and Kate Christensen. They trace Jason's journey from getting fired at McDonald's to building one of the most flavor-forward protein brands in the industry, powered by Musclesport Lean Whey.
The conversation digs into how Lean Whey evolved from a side project into the core of Musclesport's identity, why Jason bet big on dessert-inspired flavors and cereal-style inclusions before anyone else, and what it really takes to launch a new flavor: 6 months of planning, tight supply-chain relationships, and a small team doing everything in-house. Subscribe to the PricePlow Podcast and sign up for Musclesport news alerts so you don't miss what's coming next.
Sensapure Flavors brought two major announcements to Expo West 2026: a live demo of their SensaNaturals Tropicooler prebiotic fiber soda and news of a new Lehi, Utah facility set to nearly triple production capacity. The SensaNaturals platform delivers clean-label flavor using whole fruit parts instead of "natural flavors," giving brands recognizable ingredient panels without sacrificing taste.
The Tropicooler demo showcased how SensaNaturals achieves real-fruit flavor at a quarter of the bulk and carbs of freeze-dried powders, a game-changer for functional beverages and low-carb RTDs. Sensapure also unveiled SensaNaturals Blockers, plant-derived bitter blockers that keep labels clean while masking tough actives like paraxanthine and BHB. Read the full coverage to learn how the new Lehi facility positions Sensapure to support brands scaling from D2C to retail.
Rich Gaspari returned to the Arnold Classic 2026 expo floor nearly four decades after winning the very first Arnold Classic in 1989. This time, he brought Gaspari Nutrition's Proven NMN/TMG, the brand's newest launch designed to support cellular energy and NAD+ production with methylation balance built in.
Rich shared his take on golden age versus modern bodybuilding, the case for egg protein over whey isolate in today's pricing environment, and what it takes to survive as both a competitor and entrepreneur in the supplement industry. The booth saw some of the biggest Arnold crowds in years, and Rich was there signing autographs, demoing product, and doing what he's always done best: staying accessible while outworking the room. Read the full interview and product breakdown here.
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