Animal's Evan Centopani, Easton Drake, and Jason Budsock at Arnold 2026: Smarties creatine chews, Billy Love, and the creatine market boom.
Gaspari Proven NMN/TMG brings 500mg NMN back post-FDA with TMG, resveratrol, and methylated B-vitamins for full NAD+ support.
That "99.9% pure creatine" label is a dry-basis calculation, not a direct measurement. The real quality markers are in the impurity data.
VMI Sports KXR Stacked delivers pumps, cognition, and 200mg caffeine with MAX Catalyst for better absorption. The smarter pre-workout for serious athletes.
Nuritas built a peptide-discovery AI before ChatGPT existed. Learn how the AI Magnifier finds novel ingredients like PeptiStrong® faster than any lab can.
Episode #210 of the PricePlow Podcast lands live from the Arnold Sports Festival 2026 expo floor with three back-to-back conversations covering 40-plus years of supplement history. Spencer and Ben sit down with Evan Centopani, Easton Drake, and Jason Budsock to discuss Animal's landmark Smarties creatine chew collaboration, the newest Animal athletes, and the creatine market's explosive expansion into new demographics.
The through-line across all three segments: Animal's first-ever licensed flavor collab (and the first of its kind in a chewable creatine tablet), the signing of Billy Love, and how creatine is pulling in audiences far beyond the meathead demographic. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Animal news alerts on PricePlow before diving in.
Consumers want taste AND nutrition, not a trade-off. Glanbia's "Pleasure with Purpose" campaign backs that up with real data: 64% of non-buyers cite taste and texture as the barrier to protein bars. Their ingredient lineup (OvenPro, Crunchie, EdiSparklz) is built to close that gap.
One in three consumers globally now lists health and wellbeing as a top spending priority, yet "tastes good" remains the single most important attribute they want in active nutrition products. Glanbia's new framework gives ingredient buyers and food brands a consumer-backed roadmap and ingredient toolkit to deliver both indulgence and nutrition across baked goods, extruded snacks, bars, and cereals. Learn how Glanbia is helping brands meet this demand.
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