FrieslandCampina forecasts a 60 to 70 kiloton whey shortage by 2030, and its new Nutri Whey™ Isolate Clear PA is built for clear protein drinks that help brands keep up with demand. At SupplySide Global 2026, Floor van der Horst and Penny Antonopoulos explain how caseinates, fermented whey, and expanded whey capacity fit into the plan.
The team also brought six concepts to taste, from blueberry lemon Protein NutriBites to the Protein Harvest grain bar, and Ben called the clear drinks one of the best clear protein experiences yet. Hear the full conversation on Episode #243 of the PricePlow Podcast.
On October 28 at SupplySide Global 2026, Helaina effera® won both the judges' top prize and the audience choice award in Ingredient Idol's biotics category. Its human-identical lactoferrin beat out two probiotics on the Innovation Stage at Mandalay Bay.
The win capped a busy week in Las Vegas, where Helaina highlighted six active clinical trials studying effera® in women, plus a new review on lactoferrin and healthy aging. Read the full recap to see the research behind the pitch and what to watch in 2027.
Apollon Nutrition Hooligan V8 is here, and founder Robik Samborsky wasn't bluffing about the theobromine. It climbs from 600mg in V7 to 700mg, joined by 10g of L-citrulline, 4,500mg of nitrate salts, and roughly 600mg of caffeine from two sources.
Every dose is printed on the label, with no proprietary blends. This one isn't for rookies, so start with a half scoop and see how you feel. Check out the full ingredient breakdown, flavors, and availability, and sign up for Apollon Nutrition alerts to catch the next drop.
On Episode #242 of the PricePlow Podcast, Brian Zapp, Creative Director of Applied Food Sciences, tells the Kichwa origin story of guayusa, the Amazonian leaf behind a legend about a talking tree. Recorded live at the AFS booth at SupplySide Global 2026, the conversation also digs into natural caffeine and lion's mane quality standards.
You'll hear how AmaTea® Max, a patented guayusa extract with four human trials behind it, may help support smoother energy, and why PurCaf® natural caffeine keeps labels clean. Brian also makes the case for a real identity standard for lion's mane before the category follows CBD's path. Listen to the full episode for the story and the science.
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