SteelFit founder Rob Kaufman makes his PricePlow Podcast debut on Episode #239, and he's got plenty to share. He covers SteelFit's clean-label comeback, his first HYROX race, and the July 2026 sale of Fungies, the mushroom gummy brand he co-founded.
Mike and Ben dig into the new SteelFit Steel Fuel pre-workout with its one- or two-scoop dosing, the reworked Steel Hydrate, and what a self-funded brand learned from retail. Listen to the full episode to hear what's coming next, including a reformulated capsule lineup targeted for January 2027.
You've probably heard the warning to drink extra water or creatine will dry you out. Our latest deep dive on VMI Sports Creatine +Hydration traces where that idea came from and what controlled research shows about creatine, water balance, and training in the heat.
A 28-study meta-analysis found dehydration cut muscle strength by 5.5%, muscular endurance by 8.3%, and anaerobic power by 5.8%. That's why VMI pairs a full 5g of Pürest Creatine with a complete electrolyte stack. Read the full breakdown to see the data and check current prices.
Most pre-workouts chase nitric oxide through citrulline or nitrates. TENSIA® takes a third route. It's a single probiotic strain that made its own nitric oxide from nitrate in lab testing, and it just landed in sports nutrition.
The strain made its debut in July 2026 inside Alpha Lion SuperHuman Jacked. Early human trials in cheese and yogurt looked at blood pressure support, but none have tested exercise yet. Read our full TENSIA® breakdown to see how it works, what the research found, and where it might fit in your pump stack.
Most focus ingredients lean on caffeine, L-theanine, or choline sources, but Maypro just launched something different. PeptiDrive-LNDP™ is a standardized 19-amino-acid peptide derived from milk casein, with human research on memory, attention, and focus dating back to 2017.
Maypro Industries and Asahi Group Foods announced their North American distribution partnership in June 2026. A 2021 trial in 89 healthy men even measured same-day memory effects from a single dose, and beverage applications are now open for the first time. Check out the full PeptiDrive-LNDP breakdown to see how it works, what the studies show, and how it's dosed.
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