Dr. Daniel Traylor and Jim McMahon break down the leucine and EAA science behind PVL's Leuvate and ISO CLEAAR on PricePlow Podcast #231
The human body is lazy, so it doesn't waste ATP for nothing. That's why its own leucine to dileucine conversion matters for DL185 and muscle growth.
Apollon Nutrition Cyclone brings 5g creatine, 5g tyrosine, and 2.5g betaine with just 200mg natural caffeine for a feel-good muscle-building pre-workout.
Brew Shockalaka Tea Evolved is a zero sugar nootropic tea with 160mg caffeine, 160mg L-theanine, taurine, and 20% DV magnesium in 10 calories.
MuscleTech Creatine Peptide 447 hits Walmart with 5g creatine monohydrate per scoop, 1g PepForm Creatine Peptide, and roughly 60 servings per tub.
MuscleTech just brought Creatine Peptide 447 to Walmart shelves with a reformulated version that bumps creatine monohydrate up to 5g per scoop while keeping 1g of PepForm® Creatine Peptide and 1g of L-tyrosine. The mass-retail version drops L-theanine entirely and nearly doubles the servings per tub to about 60, making peptide-enhanced creatine accessible to a much wider audience.
This expansion fits into a bigger trend we're tracking: mass retailers are getting more comfortable with legitimate dietary supplement peptides, and MuscleTech has been ahead of that curve since launching its full Peptide Series. With newly appointed CEO Raza Bashir now leading Iovate, expect the peptide push to accelerate. Read the full breakdown of what changed and what the research says.
Whey protein isolate keeps getting more expensive, and the reasons go deeper than most people realize. In Episode #230 of the PricePlow Podcast, Mike and Ben sit down with Kyle Failla, Head of Commercial at Perfect Day, to unpack why whey protein prices have climbed so far and what the company's new precision fermentation plant means for the supply side of the equation. Perfect Day's ProFerm™ is a fermented version of beta-lactoglobulin (BLG), the dominant and most anabolic fraction of whey protein.
Instead of pulling BLG from cow's milk, Perfect Day grows it in a fermentation tank using a genetically engineered fungus, sidestepping the cheese production bottleneck that's been squeezing whey supply for years. Kyle walks through the science, the regulatory approvals across five countries, why Perfect Day went quiet for two years, and how the company's new manufacturing plant changes its ability to serve the sports nutrition, GLP-1, and RTD markets at scale. Subscribe to the PricePlow Podcast and sign up for Perfect Day alerts before diving in.
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