Tom Reilly, president of VMI Sports, returns to the PricePlow Podcast to share the brand's newest grocery wins at Wegmans, Giant Eagle, and ShopRite, plus a full creatine product lineup featuring pre-workout, hydration, and gummy formats. Tom also teases a new protein snack headed for shelves by late summer.
This episode dives into the operational side of retail strategy, from vendor portals and chargebacks to franchise partnerships with GNC, and explains why understanding grocery logistics matters as much as the formula itself. If you're following VMI's growth or want to learn how supplement brands actually win shelf space, this conversation delivers the details you won't find anywhere else.
Episode 225 of the PricePlow Podcast brings you Doug Grant of Optimal Health Systems, the NBA's first full-time nutritionist who served seven championship seasons across the Phoenix Suns, San Antonio Spurs, and Miami Heat. Doug breaks down the enzyme cascade science behind his flagship digestive formula, shares blood work insights from elite athletes, and reveals OHS's groundbreaking work tracking microplastics through blood testing.
You'll also learn why OHS chose TruShield™ Certified for banned substance testing, how a decades-old Tupperware habit sent one client's plastic count to 490 particles, and why Doug believes data fixes everything. Listen now to hear the full story from a formulator who's been testing products at WADA-level standards since before certification programs existed.
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