VMI Sports president Tom Reilly talks distribution roots, grocery retail, the PEZ collab, K-XR, Protolyte, and two upcoming canned beverages on Podcast #205
Animal teamed up with Smarties to add the classic candy flavor to Creatine HMB+, Pump Non-Stim, and Creatine Chews. Permanent additions, same great formulas.
New preclinical data on NNB Nutrition's MitoBurn shows 22% endurance and 20% strength gains, plus three 2025 papers expanding the L-BAIBA exercise mimetic case.
GHOST Whey and GHOST Vegan both add Chocolate Chip Cookies as a permanent flavor, with real gluten-free cookie pieces and 25g of protein per serving.
Gym Snack Everything Bagel delivers 30g protein per bag with no seed oils, using extruded pea protein and a deep-marination process for real satiety.
Tom Reilly, president of VMI Sports, brings two decades of industry experience to Episode #205 of the PricePlow Podcast. From his time at GNC, UNFI, and Lone Star Distribution to building VMI as a bootstrapped brand that's grown profitably every year since 2012, Tom shares the full arc of how distribution wisdom shaped VMI's product development, grocery expansion, and the successful PEZ collaboration.
The conversation covers K-XR's three-caffeine formula and grocery shelf success, the underrated Pump & Flow with HydroNOx, and how Protolyte was ahead of the hydration curve with TRAACS minerals back in 2019. Tom also teases two mystery canned beverages launching in 2026 -- neither energy drinks nor protein sodas -- with major retail placement confirmed on day one. Subscribe to the PricePlow Podcast and sign up for VMI Sports news alerts before those can reveals drop.
Creatine and HMB aren't just bodybuilding supplements anymore. Recent research reveals their broader potential across your entire lifespan, from maximizing athletic performance to maintaining functional capacity as you age. A 2025 study found physically active adults over 60 experienced 25 to 46% functional strength improvements with creatine plus HMB supplementation, with little to no change in muscle mass.
This comprehensive guide covers what the science shows about combining creatine monohydrate with β-hydroxy-β-methylbutyrate (HMB). You'll see why these supplements work better together than separately, backed by studies showing genuine synergy. Click through to learn how this combination supports everything from athletic recovery to sustained independence in older adults.
NutraBio just raised the bar with NutraBio Deep Sleep, featuring PeptiSleep, an AI-discovered peptide from brown rice that targets cortisol disruption at its source. Clinical trial participants gained 38 more minutes of sleep per night with major improvements in REM, deep sleep, and heart rate variability.
Combined with dual-release melatonin, high-dose calming amino acids like glycine and taurine, and additional sleep-supporting compounds, Deep Sleep addresses the entire sleep cycle, not just helping you fall asleep. If you've struggled with melatonin-only formulas or wake up feeling unrested, this comprehensive approach is worth exploring. Read the full breakdown to see how AI-powered peptide science is changing sleep supplementation.
The zero-proof spirits market just got a serious upgrade. Philters Wiski and Philters Ruhm deliver authentic whiskey and rum alternatives with 250mg of Cognizin® Citicoline per serving, plus L-Theanine and B-vitamins for real cognitive support.
Instead of trading alcohol's impairment for nothing, you're getting clinically-studied nootropics that support focus, memory, and mental clarity. Whether you're the designated driver, exploring sober-curious living, or just want to skip the hangover, Philters brings supplement-grade brain support to your cocktail ritual. Read our full breakdown of the ingredients, flavor profiles, and the science behind Cognizin®.
Sponsored Brands pay PricePlow to be featured on this page, but we only allow products to be 'featured' after their contents have been thoroughly analyzed and approved or they have been tested by our team. We take product quality and efficacy seriously.
PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but it is possible that you might find a better offer on your own. Additional shipping and taxes may apply. Data may be mismatched or out of date. Prices may be converted from non-USD currencies (denoted by †) and may not reflect current exchange rates. Prices may reflect coupon-based pricing (denoted by the icon).
