On Episode #189 of the PricePlow Podcast, Ben moderates a special SupplySide Global 2025 panel featuring the brilliant minds behind CREATEA, the groundbreaking collaborative concept beverage that's redefining functional drink formulation. Steve Fink (PLT Health Solutions), Brent Petersen (Glanbia Nutritionals), Shawn Wells (NNB Nutrition), Katie McCammack (Lacore Nutraceuticals), and Michael Lelah (NutriScience Innovations) reveal the technical breakthroughs that made this commercially viable formula possible.
From CreaBev's revolutionary creatine stability to Zynamite S's beverage-ready cognitive enhancement, this panel shows how industry collaboration creates products that elevate the entire category. Subscribe to hear how setting competition aside is shaping the future of functional beverages!
At SupplySide Global 2025, Solar Foods partnered with Sensapure Flavors to showcase multiple product concepts powered by Solein®, the revolutionary air-based complete protein we featured on Episode #175 of the PricePlow Podcast. Industry professionals sampled ready-to-drink protein beverages, ready-to-mix shakes, and protein bars (including that Butterfinger-style creation we couldn't stop talking about) that demonstrate how this 80% protein ingredient performs in real-world formulations.
Couldn't make it to the show? Industry professionals can contact Sensapure Flavors or Solar Foods directly to request sample concepts and explore how this NASA-recognized protein technology might work in your product development pipeline.
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