PricePlow has announced XPO NRG, an Industry-first collaborative energy drink made for SupplySide West 2024, with ten partners! It's not for sale but will be available for to all SupplySide West vendors and attendees.
Inside, it includes enfinity® Paraxanthine from TSI Group, Cognizin® by Kyowa Hakko, goBHB™ Ketones from Ketone Labs, MitoPrime® L-Ergothioneine by NNB Nutrition, Zembrin® from PLT Health Solutions, and flavoring by Sensapure Flavors.
Branding and label design were done by NutraMedia, project leadership and marketing by PricePlow, R&D by Savage Nutra, manufacturing by MacroCap Labs, and label printing by McDowell Label of Resource Label Group.
AN USA (Applied Nutrition's American arm) is team up with The Vitamin Shoppe to bring their Informed Sport certified, performance-driven supplement line -- AN Performance to athletes across the U.S. this fall, and it's exclusive to The Vitamin Shoppe. Get ready to Fuel Your Moment!
Read about it on the PricePlow Blog ("AN Performance Partners Exclusively with The Vitamin Shoppe to Fuel Athletes Nationwide") and get signed up for the AN Performance's VIP list linked inside so that you can win their initial giveaways!
MuscleTech EuphoriQ V2 is on its way! It still has 300mg enfinity paraxanthine, but now supports more citrulline, added betaine nitrate, and a small hit of yohimbe!
Are you going to give it a try? Many wanted a bit more energy (hence the yohimbe add -- the first time we've seen another stimulant get added next to enfinity), and they definitely got what they asked for!
Fresh Supps brings the fall spirit with Voodoo Apple Cider pre-workout! Crisp apple and spice meet serious performance. Limited-edition—grab yours before it disappears!
This pre-workout has 360mg total caffeine yield from two sources, and is one of our favorite daily-drivers. But you better hurry up, it's selling out fast! See where it's available in our article, "Fresh Supps Voodoo Apple Cider Pre-Workout Embraces the Spooky Season".
We'll be filming at the Arla Foods Ingredients booth (1565) at SupplySide West at 3pm on Wednesday 10/30, then tagging in Michael Alfaro to try some Arla-based protein snacks. Come join and watch and get any extras!
I don't do the best with super-cheap dairy options, but I DO get along very well with Arla's BLG-100 and ISO.WaterShake options. So glad they're on the market, and excited to try this new green apple BLG shot concept!
Best way to get 20g of protein in? With a 3oz BLG-100 shot, perfect to keep protein high even if you're not totally hungry!
Nutrabolt teams up with Hershey to introduce the new Bubble Yum flavor for C4 Original Pre-Workout. Experience the classic bubble gum taste that brings a nostalgic blast from the past to power your workouts!
Read about it in our article linked above -- but there's more coming! Next month, we travel to Austin, TX to visit the new Nutrabolt facilities and to podcast with the minds behind the operation!
Exogenous BHB is now for everyone — from athletes needing endurance to those boosting brain function. Offering clean, lasting energy, BHB is proving versatile and backed by research.
Read our mega-post on how to use exogenous ketones to up your mental and physical performance in our guide on BHB Supplements.
Bill Russell, CEO of Magnum Nutraceuticals, joins the PricePlow Podcast to discuss his journey from being a customer of the brand to its leader. Bill dives into the strategic changes he made after acquiring the company, focusing on improving logistics, expanding distribution, and maintaining Magnum's commitment to high-quality, science-backed supplements.
Bill also highlights the challenges of scaling a premium brand globally and shares insights into the future of Magnum, including plans for new product launches and international expansion. This episode offers a behind-the-scenes look at what it takes to succeed in the competitive supplement industry while staying true to a brand's core values.
Check it out on the PricePlow Podcast!
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