GHOST Whey adds Lucky Charms, Cocoa Puffs, and Trix Cereal Milk as three permanent flavors, all built on the same 25g full-disclosure protein formula.
Not all whey starts the same. Native whey skips the cheese process entirely, preserving more leucine, cysteine, and bioactive fractions for better results.
NNB Nutrition's PeptiClear pairs hydrolyzed pea protein with DL185® dileucine to match 25g of whey in a clear protein soda at Expo West 2026.
PLT Health brings a new clinically studied joint ingredient, Zynamite S cognitive data, and a full sampling Experience Zone to Expo West Booth #3005.
C4 Energy Mango Fuego pairs tropical mango with back-end heat and 200mg caffeine. Sweet meets heat in a can, and the performance formula stays intact.
Ashwagandha in a can? Arjuna Natural's Shoden-R is making it happen. The water-soluble, odorless, tasteless ashwagandha extract is now featured in sparkling waters, RTD drinks, and soft chews -- all showcased at Expo West 2026.
At just 60mg per serving, Shoden-R delivers clinically meaningful cortisol support without the bitter taste or cloudiness that plagued traditional extracts. With beverages in pineapple sparkling and strawberry peach flavors, plus orange mango chews, this is ashwagandha finally built for modern formats. Learn how Arjuna's glycoside technology delivers 18x higher bioavailability and why major sports nutrition brands are jumping on board.
Canadian mushroom innovator NuCelium just won the 2025 Cordy Cup with record-breaking cordycepin levels -- 14.83 mg/g, the highest ever recorded in competition history. Their commercial CordyFuel ingredient standardizes to 3 mg/g cordycepin (up to 30 times more potent than typical market products), verified by third-party UPLC testing every batch.
Built by a team with 75+ years of combined mycology expertise, NuCelium's 45,000-square-foot solar-powered facility in British Columbia applies pharmaceutical-grade cultivation methods to deliver full-spectrum functional mushrooms across eight species. They're strictly B2B, never competing with customers, and they're so confident in their testing they'll cover the cost of UPLC analysis for any competitor's cordyceps through their Cordyceps Challenge. Read the full story to see how a promise made under anesthesia led to the most potent verified cordyceps on the market.
After the FDA raid story in Part 1, Paul Eftang and Matt Harrier of Nootropics Depot return for Part 2 to reveal what pharmaceutical-grade R&D actually produces. This episode dives deep into tongkat ali's redemption from gas station supplement to clinically meaningful testosterone support, the six-year quest to bring real Ecklonia cava to market, and why almost every mushroom supplement is mislabeled.
Paul and Matt explain how they built reference standards from scratch, exposed industry-wide testing fraud with chromatography data, and developed ingredients like Erinamax (the world's first standardized erinacine A lion's mane) and Cognance (a bacopa extract that binds to the same receptor as psilocybin). Learn why cistanche is their personal favorite, how dieckol protects against UV damage, and what's coming next in protein and fiber innovation. Listen to Episode #206 of the PricePlow Podcast and sign up for Nootropics Depot news alerts below.
Not all magnesium supplements are created equal. While "magnesium bisglycinate" appears on countless labels, only Albion® Minerals' TRAACS® Magnesium Bisglycinate Chelate is backed by clinical trials showing 3-6x better absorption than oxide with zero GI distress.
Five human studies spanning malabsorption patients, healthy adults, bariatric surgery patients, and pregnant women consistently demonstrate superior bioavailability and tolerability. With magnesium retail sales surpassing $1.1 billion annually and bisglycinate launches growing at 34% CAGR, consumers are actively seeking the form that actually works. Learn why TRAACS® validation matters, how true chelation protects against antinutrient binding, and why nearly seven decades of Albion research sets the gold standard in mineral supplementation.
Tested athletes need more than just clean pre-workouts. NO:NAME Supplements just became the first brand to get its entire 10-product lineup verified by TruShield™ Certified, covering everything from creatine and aminos to omega-3s, magnesium, greens, vitamin D3+K2, NMN, and hormone support.
With the 2026 WADA Prohibited List now in effect and new banned substances showing up in unexpected categories, this expansion matters. TruShield tests for 400+ banned substances using the same WADA-experienced lab that sports organizations trust when careers are on the line. Read the full coverage to see why certification depth matters more than ever.
Unmatched Supps Dileucine features 2g of DL185, a breakthrough dipeptide from NNB Nutrition that reaches plasma 185% faster than free leucine. Research shows 60% greater muscle protein synthesis and significant strength gains compared to standard leucine supplementation.
By leveraging specialized peptide transporters, dileucine delivers superior anabolic support for serious athletes focused on maximizing training adaptations. Learn how this next-generation muscle-building ingredient stacks with ElectraShred, CreGAAtine, and other Unmatched formulas in our detailed coverage.
Apollon Nutrition has reformulated Casanova, their epic male vitality and performance supplement, with an upgraded 10-ingredient formula that delivers clinical doses of nitric oxide boosters, testosterone support compounds, and adaptogenic herbs. The 2026 version adds four new ingredients -- ashwagandha, shilajit, spilanthes acmella, and pine bark extract -- while maintaining the blood flow support that made the original popular.
Each 8-capsule serving delivers 1500mg Nitrosigine for nitric oxide production, 1000mg horny goat weed extract (now standardized to 30% icariin), and 600mg each of Testofen fenugreek, tongkat ali, and ashwagandha. The formula targets multiple pathways: blood flow optimization, testosterone support, stress management, and libido enhancement. For guys who want comprehensive support rather than single-ingredient shortcuts, Casanova covers the bases in one product -- with the 224-capsule bottle providing 28 full servings of Apollon's trademark clinical dosing.
Animal just dropped a permanent Smarties collaboration across three core products: Animal Creatine HMB+, Animal Pump Non-Stim, and Animal Creatine Chews. Same trusted formulas, now with that classic candy flavor that's been a Halloween staple since 1949.
The Smarties Sweet Stack bundles all three products with serious savings, and the collab makes more sense than you'd think: both brands are family-owned, both built around pressed tablets, and both use dextrose as a key ingredient. Read our full breakdown to see why this might be the most fitting candy collaboration the supplement industry has seen.
Gym Snack Everything Bagel delivers 30g protein per bag through extruded pea protein and a deep-marination process that bakes flavor in, not dusts it on. No seed oils, olive oil base, and clean macros that create genuine satiety through protein leverage and gut hormone signaling.
When Gym Snack launched with cheese-based flavors, they brought something the protein snack market desperately needed: savory crunch with 30g protein and zero junk ingredients. Everything Bagel proves the platform's versatility, developed quickly in Louisville Brands' own facility after early morning workout enthusiasts requested a pre-dawn training option. Read the full technical breakdown to understand why the science behind this snack is as sound as the taste.
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