Protein is made up of 20 amino acids, the building blocks of muscle. It's the most important macronutrient for lean muscle repair and growth. Proteins are in our tissues, cells, glands, organs, hormones, and even bodily fluids.
Protein can mean many things, but here, we're mainly concerned with dietary protein and how it relates to health, building muscle, and weight loss.
Functions
Proteins have a variety of purposes:
-
Help repair damaged cells, tissues, and structures. It has a hand in the growth and development of nearly every living being.
-
Gives collagen and keratin in skin, nails, hair, and bone their unique structure.
- Gives collagen in bone and skin its elasticity.
-
Provides energy.
-
Aids chemical reactions.
-
Serve as chemical messengers, via hormones.
-
Regulates vascular system fluid levels.
-
Helps maintain pH levels in bodily fluids.
-
Aids the immune system.
Types of supplements
Although we suggest getting a majority of your protein from food, for some people, it can be difficult to get the recommended daily allowance (RDA) without supplementation, especially when trying to build muscle.
This is why we also recommend supplementation:
Whey protein
Whey is found in milk, absorbs quickly, and doesn't stay in your body long, making it a good choice after a rigorous workout.
Thanks to whey's typically high levels of L-leucine, an amino acid, it is anabolic and promotes muscle growth more than other type of protein supplements.
Casein
This protein dominates milk, and is a good meal replacement choice. You can also take it before bed. It's slow to absorb and stays in your body longer.
Soy
This is a plant-based protein. It's used for meal replacement, as a source of antioxidants, and is easily digestible.
Warning about soy protein
Some studies have shown that soy may affect hormonal balance. Research has also demonstrated that it can lower testosterone levels in men.[16, 17, 18] Because of this, we do not recommend soy protein or soy protein isolate for most individuals.
Egg protein
This fat-free and cholesterol-free protein is found in egg whites. t's also rich in potassium, which aids muscle contraction. Egg protein helps repair muscle after a workout. It absorbs quickly and is easily digestible. Egg protein contains all essential amino acids.[13]
Bulk egg whites are an incredible diet aid. You can purchase bulk egg whites here.
Whey protein pancakes
Rice protein
Rice protein comes from brown, white, and whole grain rice, and is easy to digest. Rice protein is packed with nutrients, including essential amino acids, fiber, carbohydrates, and vitamins B and E. It's free of fat, cholesterol, sugar, and salt.[14]
Milk protein
This protein comes from milk and is slow to digest. Over time, it helps build and preserve muscle. Milk protein contains all essential amino acids and includes both whey and casein forms.[15]
Pea protein
This is a highly digestible form of protein powder. It's great for those allergic to whey, casein, or milk. Research shows that pea protein is helpful in maintaining cholesterol and triglyceride levels.[21, 22]
Hemp protein
Hemp protein is made by grinding cannabis sativa seeds. Even though hemp and cannabis are from the same plant, hemp is not inebriating. Hemp protein contains all 20 amino acids used by humans, including eight essential aminos,
Hemp protein has a desirable fatty acid ratio, with lots of omega-3 fats, making it healthy for cardiovascular health.
Amino acids
Proteins are the building blocks of muscles, and amino acids are the building blocks of protein.
Essential amino acids
These can't be made by the body, so you need to get them from food. The first three of these are the branched-chain amino acids, or BCAAs. They are the most important amino acids for muscle repair and growth. Of the top three, L-leucine is critical for muscle growth and repair.
Important note
The ingredients label on your protein powder should state how much leucine it contains, and it should not be one of the smaller numbers in the amino acid breakdown.
Types of essential amino acids:
-
Leucine
-
Isoleucine
-
Valine
-
Lycine
-
Methionine
-
Phenylalanine
-
Threonine
-
Tryptophan
-
Histidine
Nonessential amino acids
The body makes nonessential amino acids from essential amino acids and from protein breakdown.[1]
-
Alanine
-
Asparagine
-
Aspartic acid
-
Glutamic acid
Conditional amino acids
These amino acids are essential when illness or stress strike.[1]
-
Arginine
-
Cysteine
-
Glutamine
-
Omithine
-
Tyrosine
-
Serine
-
Proline
-
Glycine
Important note about glycine and taurine in your protein
Be wary of protein supplements that include glycine and taurine. Because they're so inexpensive, they're often used to bolster protein content, which will be inflated on the label.
Avoid products that list these as an "added ingredient." It's possible you're being ripped off and not getting the true dietary amount of protein.
Food sources
Old protein signage
The majority of your protein-rich diet comes from healthy food sources, such as those listed here:
-
Meat, including beef and pork
-
Poultry, including chicken and turkey
-
Milk
-
Fish
-
Eggs and egg whites
-
Seeds
-
Dried beans and peas
-
Nuts and nut butters, such as peanuts, walnuts, almonds, and pistachios
Recommended dosage
Your daily diet should consist of anywhere from 10% to 40% protein. This is an extremely vague amount because it depends on what your unique dietary needs are and if you're in training or have a regular exercise routine.
Athletic needs
For athletes, the amount of protein required depends on your age and reason you're consuming the nutrient. The amount you need will always be based on your weight.[4]
When in doubt, consume 1g of protein per pound of bodyweight each day. As long as you're at a healthy weight, you can't go wrong starting here.
Here are the minimum numbers that experts recommend, some authorities suggest taking amounts as much as 2 to 4 times higher than the minimum RDA:
| Activity level | Amount per pound of bodyweight |
|---|---|
| Recreational | .5g to .75g |
| Competitive | .6g to .9g |
| Building muscle mass | .7g to .9g |
| Teens (active) | .8g to .9g |
Other sources put the general range for protein intake for exercisers at 1.4g to 2g per pound of body weight, with endurance athletes requiring 1g to 1.6g per pound, depending on exercise intensity and duration, plus the athlete's training status. Strength and power athletes need 1.6g to 2g per kilogram.[5]
We highly recommend using a food scale and a calorie counting app to help achieve your goals.
Start with 1g per pound
Again, the safe number for most people is 1g of protein per pound of bodyweight, every day - even rest days. Space it out throughout the day, and get your protein from food and supplement sources. Vary your diet to get a broad range of amino acids.
For a 160-pound male, consuming 175g of protein daily is not as easy as it may seem. Consistency is key. Build your diet around that number. This is where protein supplementation comes in handy.
If you are seeing decent muscle-building results, and want even more, you can add more protein, carbs, and some saturated fats.
General population
The recommended daily allowance (RDA) for the general population are as follows:[2]
| Age | RDA |
|---|---|
| Children (1 to 3 years) | 13g |
| Children (4 to 8 years) | 19g |
| Children (9 to 13 years) | 34g |
| Girls (14 to 18 years) | 46g |
| Boys (14 to 18 years) | 52g |
| Women (19 to 70+ years) | 46g |
| Men (19 to 70+) years: (active) | 56g |
Check out nutrition labels and you'll see that it really isn't difficult to get enough protein. People in industrialized countries like the U.S. often end up getting more than they need, especially those who eat a lot of animal protein.[6, 8]
It's the serious athletes and weight loss dieters that really need to focus on getting more of the nutrient.
Benefits
While we've talked about several benefits above, specifically in terms of building muscle, there are even more.
For exercise
-
Protein builds and repairs tissues.[10]
-
Amino acids provide quick energy when carbohydrates and fats aren't available.
-
Reducing calorie intake to facilitate weight loss may necessitate higher protein intake since you may not have enough carbohydrates and fat to provide needed energy. Be sure to eat enough complex carbs and healthy fats, which will help prevent protein sparing.
For weight loss
Protein may aid weight loss efforts in the following ways:[20]
-
Satiety: Protein boosts the feeling of satisfaction (i.e. feeling full) that may reduce total calorie consumption.
-
Thermogenesis: Thermogenesis is the generation of body heat. Protein tends to increase it, thus, positively affecting satiety and energy expenditure.
-
Fat-free mass growth and maintenance: Protein promotes slow muscle growth and maintain muscle over time.
But also consider these points:[19]
-
The key to weight loss, in general, is taking in fewer calories than you burn. However, we are more concerned with fat loss, which requires a shift from processed carbohydrates to natural proteins, fats, and vegetables.
-
Although replacing a meal here and there with a protein shake may help cut calories and lead to weight loss, if you make a habit of this, you'll be missing out on important micronutrients that whole foods provide.
-
Protein still contains calories, and consuming too much can lead to weight gain and fat storage.
-
If you take in more protein than is needed (for energy and making other proteins), excess protein is stored as fat. So don't consume too much protein to help build bigger muscles. It might backfire and cause unwanted weight gain instead.[3, 11]
-
If you fill up on protein, you may skip eating vegetables and fruits that are also required for optimal health.[9]
-
Excessive protein consumption may alter hormones and hormonal responses. The hormone leptin plays a role in helping you to curb excess eating.[9]
Stick to a balanced, healthy diet that includes fruits, vegetables, healthy fats, and lean protein, and get regular daily exercise to aid weight loss.[19]
One popular study demonstrated that consuming a whey protein shake before breakfast can promote fat loss, due to its ability to curb appetite, specifically fat-inducing carbohydrates, such as cereal grains.[23]
Deficiency and toxicity
Toxicity
Overconsumption of protein may lead to dehydration since metabolizing the nutrient requires a lot of water. Drink plenty of fluids when eating protein-rich foods or taking protein supplements to help flush byproducts caused by nutrient breakdown.[3, 9]
Deficiency
-
Happens when you don't get enough protein, or energy in the form of carbohydrates and fats.[9]
-
Can occur when you don't get enough quality or absorbable protein.[9]
-
Vegetarians have to be careful not to become protein deficient, as do people who exercise often and restrict calories. Consult a registered dietician if you need help managing your protein intake.[5, 8, 9]
Symptoms
Too much protein can cause kidney function complications, especially in people with kidney difficulties and diabetes.[9] It can also cause excessive calcium loss via urine, which can lead to osteoporosis, especially in women.[3]
Protein powders and shakes
Protein powders
There are many forms of protein powder, but the most common are whey, casein, and soy. Powders provide complete protein. Plus, they're convenient and easy to digest.[4]
The best times to use protein powder are:[4,12]
-
When starting a new workout regimen, especially with the goal of building muscle
-
When recovering from an injury
-
During growth spurts
-
When you're increasing the intensity of your workout
-
As you're switching to a vegetarian, vegan, or other protein-limited diet
Protein Shakes
Protein shakes are available in a variety of combinations containing protein, carbohydrates, and fats. Some have protein while others are high in carbohydrates. They are available in powder form and ready-to-drink, in a variety of flavors and forms. Shakes are often used by athletes following their workouts for the purpose of restoring energy.
Some benefits of protein shakes include helping the body recover from rigorous exercise. Protein can also replenish muscle glycogen stores in endurance athletes and repair muscle damage that occurs during bodybuilding exercises.[5]
It's unnecessary to supplement your diet with protein powders and shakes if you eat a healthy, balanced diet that includes fish, chicken, meat, and dairy.[4]
Side effects
It's important to separate the side effects of consuming low-quality meat from the side effects of protein. This is a distinction that is often over-looked.
Kidney function
The objection most frequently given for protein supplementation is that it's bad for the kidneys. This is one of those things that is now in the territory of, "If people say it enough, it must be true." This claim is one of the most baseless old wives' tales in the industry.
Kidney studies
High protein supplementation led to still-normal clearance rates of creatinine, urea, and albumin. Protein under 2.8g per kg (a whopping 6g of protein per pound of bodyweight!) did not impair renal function in athletes.[24]
A meta-analysis showed that healthy individuals have no adverse reaction to additional amounts of protein. When given extra protein, adaptive processes likely occur in the body, yet are within normal function.
This study essentially states that no research has provided evidence that protein can damage health. However, the meta-review does not prove it's healthy, either. It simply has not shown protein to interfere or damage renal health. Further, it does not recommend any type of dietary restriction.[25]
Here are some facts regarding dietary protein sources:[1, 7, 5]
-
Excessive meat consumption, especially grass-fed beef, can lead to high cholesterol, gout, and kidney problems. To reduce cholesterol irregularities, limit fatty cuts of meat, processed lunch meats, liver, egg yolks, and duck.
-
If you are eating whole eggs as a primary protein source, you will be taking in additional cholesterol and fat. Whether or not that is bad for you is debated often.
-
A diet high in cholesterol can boost LDL "bad" cholesterol levels.
-
Nuts and seeds are good sources of protein, but steer clear of added salt.
-
Do not consume whey or casein protein if you have a dairy allergy or intolerance.
Considerations
Healthy, non-athletic individuals with a proper diet rarely need supplemental protein.[1,2] Be sure to read the label on all protein supplements to make sure they contains the right ingredients in the amount you need or desire.[5]
Where to buy
Protein is expensive, and prices are always rising. You can see product listings here at PricePlow and save from 30% to 50% off retail prices. Plus, be sure to check our price-reduction updates each day.
Best whey protein
MTS Machine Whey Protein
We especially like MTS Nutrition Whey Protein for regular whey protein. If you're lactose intolerant, we suggest trying IsoFUEL or Dymatize ISO-100.
If you're vegan, vegetarian, or don't eat dairy, consider pea or hemp protein, which we believe are the next two best types of protein.
References
- "Protein in Diet;" MedlinePlus; Updated May 2012
- Centers for Disease Control and Prevention; "Protein;" Updated October 2012
- Jessica Matthews, M.S.; American Council on Exercise; "Are There Health Risks Concerning Eating Too Much Protein?" December 2009
- Gina Shaw; WebMD; "Do You Need Protein Powders?" 2011
- WebMD; "Protein Shakes;" 2012
- Louise Chang, MD; WebMD; "How Much Protein Do You Need?" 2011
- ChooseMyPlate.gov; "Why is it Important to Make Lean or Low-Fat Choices from the Protein Foods Group?"
- Rankin JW; Clinics in Sports Medicine; "Role of Protein in Exercise;" 1999
- Paul Insel, "Nutrition;" Fourth Edition, 2011
- Michael A. Clark, et. al.; "NASM Essentials of Personal Fitness Training;" Third Edition, 2008
- Neil Osterweil; WebMD; "The Benefits of Protein"
- Montana State University; "Sports Nutrition: Protein Goals"
- Dustin Bogle; Livestrong.com; "What are the Benefits of Egg Protein;" 2010
- Benjamin Small; Livestrong.com; "What are the Benefits of Rice Protein Powder?" 2010
- National Dairy Council; "Dairy Protein Benefits for Physically Active People;" 2008
- Goodin S, et. al.; Cancer Epidemiology, Biomarkers and Prevention; "Clinical and Biological Activity of Soy Protein Powder Supplementation in Healthy Male Volunteers;" April 2007
- Hamilton-Reeves JM, et. al.; Fertility and Sterility; "Clinical Studies Show No Effects of Soy Protein or Isoflavones on Reproductive Hormones in Men: Results of a Meta-Analysis;" August 2010
- Messina M; Fertility and Sterility; "Soybean Isoflavone Exposure does not have Feminizing Effects on Men: A Critical Examination of the Clinical Evidence;" May 2010
- Katherine Zeratsky, RD, LD; Mayo Clinic; "Protein Shakes: Good for Weight Loss?" 2012
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Rich Gaspari shares 30 years building Gaspari Nutrition, surviving bankruptcy, and rebuilding with Proven Egg on PricePlow #202 -
Jan 28, 2026 
YouTube Video
Nutristat Bio Whey Protein Recipe | 40g+ Protein in Under 60 Seconds -
Jan 28, 2026 
YouTube Video
GHOST Vegan Protein Is Back and Improved -
Jan 27, 2026 
YouTube Video
GHOST Vegan V2 Protein | Chocolate Cereal Milk Gets More Protein and Better Macros -
Jan 27, 2026 
YouTube Video
Core Nutritionals MRP | Cookies N’ Cream & Death by Chocolate -
Jan 26, 2026 
TikTok Video
This protein powder doesn’t wreck your stomach! -
Jan 26, 2026 
TikTok Video
A simple and effective meal! -
Jan 26, 2026 
TikTok Video
Have you tried ghost vegan protein powder? -
Jan 26, 2026 
TikTok Video -
Jan 26, 2026 
TikTok Video
Would you try @Core Nutritionals MRP? -
Jan 23, 2026 
Product News
Pure Protein AMMMAZE Protein Bars was created.
Categories: High Protein Snacks, Protein Bars -
Jan 22, 2026 
YouTube Video
Gym Snack's Savory Protein Revolution - Nate Frazier & Brooks Thomas | Episode 201 -
Jan 22, 2026 
Blog Post
Nate Frazier & Brooks Thomas: Gym Snack's Savory Seed-Oil-Free Protein Revolution | Episode #201
Brooks Thomas & Nate Frazier discuss Gym Snack's savory protein snacks with clean ingredients & 30g plant-based protein on PricePlow Podcast #201 -
Jan 21, 2026 
Blog Post
GHOST Vegan V2: Upgraded Formula Delivers More Protein, Better Taste, and Improved Nutrition
GHOST Vegan V2 upgrades to 25-27g protein with better macros and taste. Pea and pumpkin seed blend in three flavors including Cinnabon®. -
Jan 18, 2026 
Product News
NutraBio Whey Protein Isolate has new variations: Category: Whey Protein Isolate -
Jan 17, 2026 
Product News
Redcon1 MRE Bar has new variations: Category: Meal Replacement Bars -
Jan 16, 2026 
Product News
Core Nutritionals PUDD'N has new variations: Categories: High Protein Snacks, Protein Powder, Protein Pudding -
Jan 13, 2026 
YouTube Video
Why Protein Bars and Shakes Aren’t Enough Anymore -
Jan 13, 2026 
TikTok Video
Are you going to try this new protein flavor from @MuscleSport®️ ? -
Jan 12, 2026 
YouTube Video
Nutristat Bio Whey: The Whey Protein Built for Better Digestion and Recovery -
Jan 12, 2026 
YouTube Video
Musclesport Lean Whey Protein Dubai Chocolate Flavor | Limited Drop with Real Inclusions -
Jan 10, 2026 Product News
Musclesport Lean Whey has new variations: Category: Whey Protein Isolate -
Jan 09, 2026 
Product News
AN USA AN Essential Whey Protein (Grass-Fed) was created.
Category: Whey Protein -
Jan 08, 2026 
YouTube Video
Better Protein for Better-For-You Foods: Brad Meyers from Glanbia Nutritionals | Episode 199 -
Jan 07, 2026 
Product News
Thorne Research Plant Protein was created.
Category: Vegan Protein Powder -
Jan 04, 2026 
Product News
Power Crunch Protein Energy Bar has new variations: Categories: High Protein Snacks, Protein Bars -
Dec 29, 2025 
Product News
bloom Clear Protein was created.
Category: Clear Whey Protein Isolate -
Dec 24, 2025 Product News
Hosstile Supplements ISO [H1] has new variations: Categories: Grass-Fed Whey Protein, Whey Protein Isolate -
Dec 20, 2025 
Product News
Barebells Milk Drink was created.
Categories: Beverages, RTD Protein Shakes -
Dec 19, 2025 
YouTube Video
Levelle Nutrition Cycle-Syncing Protein Explained | Two Formulas for Women’s Hormone Phases -
Dec 19, 2025 
Product News
Jocko Fuel MOLK Protein Shake RTD has new variations: Categories: Beverages, RTD Protein Shakes -
Dec 19, 2025 
TikTok Video -
Dec 19, 2025 
TikTok Video
@MuscleSport®️ -
Dec 18, 2025 Product News
NutraBio Whey Protein Isolate has new variations: Category: Whey Protein Isolate -
Dec 16, 2025 
YouTube Video
VMI Sports Protolyte Dubai Chocolate | Viral Flavor Meets Whey Isolate -
Dec 16, 2025 
Product News
Transparent Labs Protein Pancakes (Grass-Fed) was created.
Categories: Healthy Pancakes, Protein Pancakes -
Dec 16, 2025 
TikTok Video
Have you tried Dubai chocolate!? -
Dec 15, 2025 
Product News
RivalUs Clean Rival Whey was created.
Category: Whey Protein Isolate -
Dec 14, 2025 
Product News
Modere Meal Replacement was created.
Category: Meal Replacement -
Dec 13, 2025 
Product News
Think Thin think! MINIS was created.
Categories: High Protein Snacks, Protein Bars -
Dec 13, 2025 
Product News
Legion Clear Whey+ (Grass-Fed Clear Whey Isolate) was created.
Category: Clear Whey Protein Isolate -
Dec 12, 2025 Product News
Musclesport Lean Whey has new variations: Category: Whey Protein Isolate -
Dec 11, 2025 
Blog Post
Levelle Nutrition Boom Chocolata: The First Cycle-Syncing Protein Powered by effera™
Levelle Nutrition's Cycle-Syncing Protein Powder adapts to women's menstrual cycle with two phase-specific formulas featuring effera™ lactoferrin. -
Dec 11, 2025 
Product News
NOW Sports - Egg White Protein was created.
Categories: Egg Protein, Egg Whites -
Dec 11, 2025 Product News
NutraBio Whey Protein Isolate has new variations: Category: Whey Protein Isolate -
Dec 10, 2025 Product News
NutraBio Whey Protein Isolate has new variations: Category: Whey Protein Isolate -
Dec 07, 2025 
YouTube Video
Gaspari Nutrition Proven Egg: 7 Egg Whites Per Scoop?! -
Dec 07, 2025 
YouTube Video
MuscleSport Lean Whey Nice 'N' Crispy + Cream of Rice Gourmet Protella Taste Test -
Dec 06, 2025 
YouTube Video
Core Nutritionals PRO Review: Holiday Sugar Cookie Protein Flavor -
Dec 05, 2025 
Product News
BodyTech Whey Protein Isolate has new variations: Category: Whey Protein Isolate -
Dec 04, 2025 
YouTube Video
Ghost High Protein Hot Cocoa Mix — New White Chocolate Peppermint Bark Flavor -
Dec 04, 2025 
YouTube Video
Gaspari Nutrition Proven Egg — Is Egg Protein Better Than Whey? -
Dec 04, 2025 
TikTok Video
Loving these flavors from @MuscleSport®️ -
Dec 04, 2025 
TikTok Video
Have you tried prove Proven Egg? -
Dec 03, 2025 
YouTube Video
GHOST Clear Gains: The First Clear Protein Gainer with Vitargo -
Dec 02, 2025 
Blog Post
Proven Egg: Gaspari Nutrition's Flagship Egg White Protein Powder
Gaspari Proven Egg delivers 25g pure egg white protein with zero dairy or lactose. Amazon's top egg protein supports muscle growth, cholesterol, and gut health. -
Dec 02, 2025 
TikTok Video
Get your holiday sugar cookie fix with this protein! -
Dec 02, 2025 
TikTok Video
BEST TIME OF THE YEAR -
Dec 02, 2025 
TikTok Video
Ghost GAINZ is here! -
Dec 02, 2025 Product News
Basic Supplements Whey has new variations: Category: Whey Protein -
Dec 01, 2025 Product News
VMI Sports Protolyte 100% Premium Whey Protein Isolate has new variations: Category: Whey Protein -
Nov 29, 2025 
YouTube Video
Ghost Clear Gains: The First Clear Gainer With Vitargo -
Nov 29, 2025 Product News
Core Nutritionals PUDD'N has new variations:- 1.2 Lbs. - Banana Chocolate PB Chip
- 1.2 Lbs. - Chocolate Chip Cookie Dough
- 1.2 Lbs. - Death By Chocolate
-
Nov 28, 2025 
YouTube Video
Ghost High Protein Hot Cocoa Mix Returns with White Chocolate Peppermint Bark -
Nov 27, 2025 
YouTube Video
Boundless Bar — Ben Greenfield’s Ketone-Powered Protein Bar -
Nov 27, 2025 
Blog Post
VMI Sports Protolyte: Premium Whey Isolate with TRAACS Minerals
VMI Sports Protolyte combines 24g whey isolate with bioavailable TRAACS minerals and digestive enzymes for better absorption and recovery. -
Nov 25, 2025 
TikTok Video
Would you try these? -
Nov 24, 2025 
Blog Post
GHOST Clear Gains: First-Ever Clear Protein Gainer Combines Whey Isolate with Vitargo
GHOST Clear Gains is the first clear weight gainer with 20-40g whey isolate and 35-70g Vitargo carbs in a light, refreshing formula. -
Nov 24, 2025 
Blog Post
Boundless Bar: The World's First Ketone-Powered Protein Bar from Ben Greenfield
Ben Greenfield's Boundless Bar combines 18g collagen protein with 1g goBHB ketones for sustained energy, appetite control, and cognitive support. -
Nov 22, 2025 
Product News
PEScience Select Protein RTD was created.
Categories: Beverages, RTD Protein Shakes -
Nov 21, 2025 
YouTube Video
Gym Snack: Plant-Based High-Protein Snack You’ll Want to Try -
Nov 21, 2025 Product News
Musclesport Lean Whey has new variations: Category: Whey Protein Isolate -
Nov 20, 2025 
YouTube Video
Ghost High Protein Hot Cocoa Mix Milk Chocolate — Holiday Drop Returns for 2025 -
Nov 19, 2025 
Blog Post
Gym Snack: High-Protein Crunchy Snacks with 30g Per Bag (No Seed Oils)
Gym Snack delivers 15g protein per oz in a crunchy, savory format made with pea protein, olive oil, and zero seed oils. Chef-crafted taste meets macro goals. -
Nov 19, 2025 
TikTok Video
Are you buying this? -
Nov 19, 2025 
TikTok Video
THE MOST WONDERFUL TIME OF THE YEAR -
Nov 18, 2025 
Blog Post
Ghost High Protein Hot Cocoa Mix is Back for 2025 in Tubs and Packets!
Ghost High Protein Hot Cocoa is back for 2025! This year, you can snag tubs or single-serve packets in Milk Chocolate and Chocolate Peppermint. -
Nov 18, 2025 
Product News
Transparent Labs 100% Grass-Fed Beef Protein Isolate was created.
Category: Beef Protein -
Nov 17, 2025 
Blog Post
Ajinomoto Launches Solein®-Powered Dairy-Free Coffee in Singapore Under Atlr.72™ Brand
Ajinomoto's Atlr.72 launches sustainable iced latte with Solein® protein in Singapore. Dairy-free coffee uses oat milk and beanless coffee, 25% less emissions. -
Nov 15, 2025 
Product News
Alpha Prime Supps Prime Bites Protein Brownie has new variations: Category: Protein Brownies -
Nov 14, 2025 
YouTube Video
MuscleSport Lean Whey Monster Cookie Protein Taste Test -
Nov 14, 2025 
Blog Post
Gaspari Nutrition: Still Standing After 27 Years - What's Coming Next
Gaspari Nutrition thrives 27 years later with Proven Egg leading egg protein sales and major launches planned for 2025-2026. -
Nov 14, 2025 
Blog Post
Sensapure Flavors Unveils Fall 2025 Beverage Concepts at SupplySide Global
Sensapure Flavors showcased their Fall 2025 PURE series at SupplySide Global, featuring 4 functional beverage concepts that master ingredient masking. -
Nov 14, 2025 
Product News
Think Thin Sweet Treat High Protein Bars was created.
Categories: High Protein Snacks, Protein Bars -
Nov 11, 2025 Product News
Alpha Prime Supps Prime Bites Protein Brownie has new variations: Category: Protein Brownies -
Nov 11, 2025 
Product News
LiveGood Whey Protein Isolate with Colostrum was created.
Categories: Colostrum, Whey Protein -
Nov 11, 2025 
Product News
LiveGood Complete Plant-Based Protein, Organic was created.
Category: Vegan Protein Powder -
Nov 11, 2025 
TikTok Video
@MuscleSport®️ lean whey is one of the most competitive flavored proteins on the market -
Nov 10, 2025 
YouTube Video
The Vitamin Shoppe GLP-1 Support Protein: The Hidden Secret for Women’s Muscle & Bone Health -
Nov 10, 2025 
TikTok Video
HIDDEN SECRET at @The Vitamin Shoppe -
Nov 09, 2025 
Product News
Clean Simple Eats Clear Protein Powder was created.
Category: Clear Whey Protein Isolate -
Nov 07, 2025 
Product News
Barebells Protein Soda was created.
Categories: Beverages, RTD Protein Shakes -
Nov 05, 2025 
Blog Post
The Living Technology Inside Solein®: How Ancient Microbes Become Complete Protein
Solein is dried microbes from Finland that convert air into 80% protein with natural B12, iron, and complete amino acids. Biomass fermentation explained. -
Nov 04, 2025 
Product News
Gaspari Nutrition MyoFusion Advanced Protein has new variations: Category: Protein Powder -
Nov 04, 2025 Product News
VMI Sports Protolyte 100% Premium Whey Protein Isolate has new variations: Category: Whey Protein -
Nov 02, 2025 
Product News
NuEthix ISO-Perfect Protein was created.
Category: Whey Protein Isolate -
Nov 01, 2025 Product News
PEScience Select Protein has new variations: Category: Protein Powder -
Nov 01, 2025 Product News
NutraBio Whey Protein Isolate has new variations: Category: Whey Protein Isolate -
Oct 31, 2025 Product News
VMI Sports Protolyte 100% Premium Whey Protein Isolate has new variations: Category: Whey Protein -
Oct 28, 2025 
Product News
PEScience Smart Mass has new variations: Category: Weight Gainers -
Oct 28, 2025 
Product News
Wellness Resources Daily Protein (Grass Fed) was created.
Category: Grass-Fed Whey Protein -
Oct 28, 2025 
Product News
The Genius Brand Protein + Nootropic was created.
Categories: Nootropics, Protein -
Oct 28, 2025 
Product News
Myprotein Baked Cookie was created.
Category: Protein Cookies -
Oct 26, 2025 
Product News
Myprotein Grass-Fed Impact Whey Isolate was created.
Category: Grass-Fed Whey Protein -
Oct 25, 2025 
YouTube Video
Core Nutritionals VEGAN Peanut Butter | A Plant Protein That Actually Tastes Real
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Protein Price Alerts
The following price alerts are still active:
- Apr 04, 2026Garden of Life Organic Whey Protein Grass Fed 12 Servings (only Vanilla) dropped by 11.9% to $25.18 at Amazon
- Apr 03, 2026Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Banana Cream, Chocolate Coconut, Chocolate Malt, Strawberries & Cream, White Chocolate) dropped by 18.1% to $139.99 at Muscle and Strength
- Apr 03, 2026Optimum Nutrition 100% Whey Protein Gold Standard 2 Lbs. (only Chocolate Hazelnut, Chocolate Malt, Delicious Strawberry) dropped by 12.8% to $75.00 at Muscle and Strength
- Apr 03, 2026Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Double Rich Chocolate, Extreme Milk Chocolate) dropped by 6.7% to $139.99 at Muscle and Strength
- Apr 03, 2026Optimum Nutrition 100% Whey Protein Gold Standard 2 Lbs. (only Cookies & Cream) dropped by 14.8% to $75.00 at Muscle and Strength
- Apr 03, 2026Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Chocolate Peanut Butter, Coffee, Cookies & Cream, Delicious Strawberry, French Vanilla Creme, Mocha Cappuccino, Rocky Road) dropped by 16.7% to $139.99 at Muscle and Strength
- Apr 03, 2026GHOST Vegan Protein 28 Servings (only Cinnabon) dropped by 11.1% to $40.00 at Ghost Lifestyle
- Apr 02, 2026Optimum Nutrition 100% Whey Protein Gold Standard 1.55 Lbs. (only Double Rich Chocolate) dropped by 10.1% to $26.97 at Walmart
- Apr 02, 2026Gaspari Nutrition Proven Egg 1 Lb. (only Unflavored) dropped by 10% to $35.99 at Amazon
- Apr 01, 2026Optimum Nutrition 100% Whey Protein Gold Standard 2 Lbs. (only Cinnamon Roll) dropped by 35% to $22.87 at AllStarHealth
- Apr 01, 2026Optimum Nutrition 100% Whey Protein Gold Standard 2 Lbs. (only Mocha Cappuccino) dropped by 20% to $28.15 at AllStarHealth
- Apr 01, 2026Gaspari Nutrition Proven Egg 2 Lbs. (only Richie's Peanut Butter Cup) dropped by 10% to $35.99 at Amazon
- Mar 31, 2026Legion Whey+ (Grass-Fed Whey Protein Isolate) 30 Servings (only Cookie Butter) dropped by 20% to $47.99 at Amazon
- Mar 31, 2026Optimum Nutrition 100% Whey Protein Gold Standard 1.55 Lbs. (only Strawberries & Cream) dropped by 10.1% to $26.97 at Walmart
- Mar 31, 2026Bucked Up Buck Feed Protein 30 Servings (only Chocolate, Vanilla) dropped by 20% to $31.99 at Vitamin Shoppe
- Mar 29, 2026Optimum Nutrition 100% Whey Protein Gold Standard 10 Lbs. (only Extreme Milk Chocolate) dropped by 10.2% to $137.44 at Amazon
- Mar 22, 2026Gnarly Nutrition Whey Grass-Fed Protein 2 Lbs. dropped by 31% to $36.90 at VitaCost.com
- Mar 22, 2026Rise Bar Grass-Fed Whey Protein 2.4 Lbs. (only Chocolate Almond) dropped by 12.3% to $36.24 at iHerb.com
- Mar 22, 2026Rise Bar Grass-Fed Whey Protein 2.4 Lbs. (only Mint Chocolate) dropped by 11.4% to $36.65 at iHerb.com
- Mar 22, 2026Rise Bar Grass-Fed Whey Protein 2.3 Lbs. dropped by 15% to $35.13 at iHerb.com
- Mar 21, 2026Spoken Nutrition Grass Fed Whey Protein 20 Servings (only Chocolate) dropped by 15% to $59.49 at VitaCost.com
- Mar 21, 2026Spoken Nutrition Grass Fed Whey Protein 20 Servings (only Vanilla) dropped by 23.1% to $53.85 at VitaCost.com
- Mar 19, 2026Musclesport Lean Way Plant'd 1.7 Lbs. (only Chocolate Ice Cream) dropped by 11.1% to $39.99 at Natural Body Inc
- Mar 17, 2026Nutricost Grass-Fed Whey Protein Concentrate 5 Lbs. (only Milk Chocolate) dropped by 47.6% to $40.81 at eSupplements
- Mar 08, 2026Optimum Nutrition 100% Whey Protein Gold Standard 1.55 Lbs. (only Cinnamon Roll) dropped by 6.7% to $27.99 at Walmart
- Mar 02, 2026Beyond Raw Dynamic Gainer 15 Servings (only Vanilla Cheesecake) dropped by 38.8% to $44.17 at GNC
- Feb 27, 2026Transparent Labs 100% Grass-Fed Whey Protein Isolate 5 Packets dropped by 14.9% to $13.60 at Transparent Labs
- Feb 26, 2026Jocko Fuel MOLK Protein Powder 2 Lbs. (only Smashing Pumpkin) dropped by 23.1% to $44.95 at NutritionFaktory.com
- Feb 25, 2026Optimum Nutrition 100% Whey Protein Gold Standard 10 Lbs. (only Vanilla Ice Cream) dropped by 17.6% to $126.12 at Amazon
- Feb 15, 2026Optimum Nutrition 100% Whey Protein Gold Standard 1.55 Lbs. (only Vanilla Ice Cream) dropped by 10% to $26.97 at Walmart
- Feb 15, 2026Optimum Nutrition 100% Whey Protein Gold Standard 1.55 Lbs. (only Chocolate Peanut Butter) dropped by 9.2% to $26.97 at Walmart
- Feb 07, 2026NutraBio Whey Protein Isolate 5 Lbs. (only Cookies and Cream) dropped by 10% to $119.99 at NutraBio
- Feb 04, 2026Levels Nutrition Whey Protein (Grass Fed) 2 Lbs. (only Double Chocolate) dropped by 7.6% to $35.09 at Amazon
- Jan 28, 2026GHOST Vegan Protein 28 Servings (only Chocolate Cereal Milk) dropped by 11.1% to $40.00 at Ghost Lifestyle
- Jan 28, 2026GHOST Vegan Protein 28 Servings (only Peanut Butter Cereal Milk) dropped by 15.8% to $40.00 at Ghost Lifestyle
- Jan 23, 2026Optimum Nutrition 100% Whey Protein Gold Standard 5.5 Lbs. (only Vanilla) dropped by 26.1% to $66.50 at Suppz.com
- Jan 23, 2026Levels Nutrition Whey Protein (Grass Fed) 1.48 Lbs. (only Vanilla Bean) dropped by 10.4% to $25.97 at Walmart
- Dec 12, 2025PEScience Vegan Select Protein 1.8 Lbs. (only Chocolate Peanut Butter) dropped by 46.3% to $40.85 at Suppz.com
- Dec 12, 2025PEScience Vegan Select Protein 3.5 Lbs. (only Chocolate Bliss) dropped by 47.9% to $72.99 at Suppz.com
- Nov 27, 2025VMI Sports Protolyte 100% Premium Whey Protein Isolate 1.6 Lbs. (only Chocolate Peanut Butter) dropped by 11.7% to $52.99 at VMI Sports
- Nov 05, 2025Transparent Labs 100% Grass-Fed Whey Protein Isolate 2.1 Lbs. (only Milk Chocolate) dropped by 15% to $51.00 at Transparent Labs
- Oct 21, 2025Transparent Labs 100% Grass-Fed Whey Protein Isolate 2 Lbs. (only Blueberry Pancakes, Mint Chocolate Chip) dropped by 15% to $51.00 at Transparent Labs
- Oct 21, 2025Transparent Labs 100% Grass-Fed Whey Protein Isolate 2.39 Lbs. dropped by 13.6% to $51.00 at Transparent Labs
- Oct 21, 2025Transparent Labs 100% Grass-Fed Whey Protein Isolate 4 Lbs. dropped by 14.1% to $85.00 at Transparent Labs
- Oct 21, 2025Transparent Labs 100% Grass-Fed Whey Protein Isolate 2.1 Lbs. (only Chocolate Peanut Butter, Strawberry Milkshake, Unflavored) dropped by 15% to $51.00 at Transparent Labs
- Sep 11, 2025HD Muscle ProHD (100% Grass Fed Whey Isolate) 2.1 Lbs. (only Chocolate) dropped by 16% to $59.99 at Amazon
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Protein Reviews & Videos
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Mar 31, 2026NNB Nutrition PeptiClear: Clear Protein Without Whey
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Mar 30, 2026This is one of the more interesting protein innovations I’ve seen in a while. NNB just announced...
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Mar 30, 2026Native Whey vs Regular Whey Supply Crisis
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Mar 30, 2026Most whey protein comes from cheese… This one comes straight from milk. That’s what “native...
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Mar 29, 2026Whey protein prices are going UP and for now, it seems like they will KEEP climbing. ...
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Mar 25, 2026Glanbia Pleasure with Purpose Campaign: The End of Bad-Tasting Protein Foods
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Mar 22, 2026Spent some time with @NutraBio Labs at the Arnold to try their new Protein NOW! Pleasantly...
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Mar 18, 2026Core Nutritionals Pro Shamripped Shake Taste Test
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Mar 18, 2026Why MuscleSport Lean Whey Took Over Retail Shelves
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Mar 18, 2026I confidently reviewed a flavor that doesn’t exist. Called it mint chocolate. Compared it to...
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Mar 17, 2026The day of my people featuring a protein flavor of my people, because apparently mint chocolate...
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Mar 17, 2026@MuscleSport®️ continues to step up their protein game and create THE BEST flavors in the game. ...
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Mar 16, 2026Nutristat PÜR NATIVE Protein: Why Native Whey Is More Pure
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Mar 16, 2026@nutristat PÜR NATIVE shows how cleaner processing can keep more key amino acids intact....
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Mar 13, 2026Rich Gaspari on Classic vs Modern Bodybuilding at Arnold Classic 2026
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Mar 13, 2026It’s been a hell of a journey for @musclesportusa founder Jason Mancuso #MuscleSport #LeanWhey...
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Mar 12, 2026Inside MuscleSport: How Lean Whey Became One of the Best-Tasting Proteins | Episode 208
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Mar 11, 2026Nutristat Pur Native Whey Protein | What Makes Native Whey Different?
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Mar 11, 2026Most whey protein is a byproduct of cheese production. @nutristat Pur Native uses native whey...
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Mar 10, 2026Ghost Whey x General Mills Cereal Milk Flavors: Trix, Cocoa Puffs, Lucky Charms
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Mar 10, 2026Which Cereal Milk flavor are you grabbing first? @GHOST LIFESTYLE @luckycharms @generalmills ...
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Mar 09, 2026VMI Sports Protolyte Dubai Chocolate Protein Is Back After Selling Out
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Mar 09, 2026Would you try a Dubai Chocolate protein flavor? @vmisports #DubaiChocolate #ProteinPowder...
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Mar 06, 2026Ghost x Cocoa Puffs Protein Powder: What You Need to Know
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Mar 06, 2026Ghost x General Mills Trix Cereal Milk Whey Protein
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Mar 06, 2026@GHOST LIFESTYLE just added Cocoa Puffs Cereal Milk Whey to the lineup. 25g protein, 130...
-
Mar 06, 2026@GHOST LIFESTYLE keeps the cereal collabs coming. Trix Cereal Milk Whey now replaces Fruity...
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Mar 05, 2026New GHOST Whey Lucky Charms Flavor Explained
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Mar 05, 2026How Lean Whey Flavors Are Built Behind the Scenes
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Mar 05, 2026@GHOST LIFESTYLE just replaced Marshmallow Cereal Milk with @luckycharms Cereal Milk whey...
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Mar 05, 2026This is what a day at @musclesportusa actually looks like. Flavor testing, inclusions, and...
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Mar 04, 2026Inside MuscleSport: How Protein Flavors Are Made In-House
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Mar 03, 2026How Gourmet Protein Powder Is Created at MuscleSport
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Mar 03, 2026GHOST Lifestyle Vegan Protein V2 Chocolate Chip Cookies | Real Cookie Pieces
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Mar 03, 2026@GHOST LIFESTYLE Vegan Protein V2 keeps expanding. Chocolate Chip Cookies is now a permanent...
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Feb 26, 2026Gym Snack Everything Bagel: A Savory Protein Snack That Works
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Feb 25, 2026Ghost Whey Chocolate Chip Cookies
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Feb 24, 2026@GHOST LIFESTYLE
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Feb 23, 2026GHOST Chocolate Chip Cookie Protein Replaces Chips Ahoy (Gluten-Free & Permanent)
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Feb 20, 2026
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Feb 19, 2026Tom Reilly Knows the Game: VMI Sports, PEZ Collab, and Two Beverages Coming | Episode 205
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Feb 11, 2026VMI Sports Protolyte Strawbana | Whey Isolate with Real Fruit Inclusions
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Feb 04, 2026NutriStat PÜRPEPTIDE with PeptoPro | Why Peptide Absorption Matters During Training
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Feb 03, 2026Gym Snack for GLP-1 Users? A High-Protein Snack That’s Easier on Digestion
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Jan 29, 2026RICH GASPARI and the Gaspari Nutrition COMEBACK: 30 Years of Triumph | Episode #202
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Jan 28, 2026Nutristat Bio Whey Protein Recipe | 40g+ Protein in Under 60 Seconds
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Jan 28, 2026GHOST Vegan Protein Is Back and Improved
-
Jan 27, 2026GHOST Vegan V2 Protein | Chocolate Cereal Milk Gets More Protein and Better Macros
-
Jan 27, 2026Core Nutritionals MRP | Cookies N’ Cream & Death by Chocolate
-
Jan 26, 2026This protein powder doesn’t wreck your stomach!
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