If you're looking to shed fat, on a basic level it would make sense to try to avoid eating fat. But there are many different types of fats, some of which are not only beneficial, but also a necessary part of a regular, healthy diet. Collectively, these are referred to as "healthy fats," and moderate consumption is actually necessary to promote the burning of stored fat, as well as support general health.
Healthy Fats
The FDA's Dietary Guidelines for Americans recommends that adults age 19 and over take in 20% to 35% of their total daily calories from fat. Monounsaturated and polyunsaturated fats have been traditionally viewed as the optimal choice for fat needs as they have no downsides when kept within dietary guidelines. The FDA recommends no more than 10% of daily calories come from saturated fats and generally refers to them as "unhealthy," but there's a great deal of scientific debate on that point.[1]
Monounsaturated Fat
Monounsaturated fats reduce "bad" (LDL) cholesterol and raise "good" (HDL) cholesterol levels.[2] Other benefits of monounsaturated fats are not entirely clear at this point, but they are thought to be beneficial based on the way the Mediterranean diet compares to a more typical American or European diet.
In the Mediterranean diet, the vast majority of fat intake comes from monounsaturated sources, with comparably little from saturated fats. Incidences of heart disease and colon cancer are notably more rare compared to other diets that are similarly rich in saturated fats.
Polyunsaturated Fat
Polyunsaturated fats are rich in omega-3s, which are beneficial to the cardiovascular system and have a wide range of other benefits (check out our omega-3 page for a comprehensive rundown).[3] However, polyunsaturated fats also tend to be rich in omega-6 fatty acids, which can promote inflammation when they are more prevalent in the diet than omega-3s. Even though the FDA promotes them as a "healthy fat," a diet that relies entirely on polyunsaturated fats as a fat source can be detrimental to health.
In the table above, see some examples of popular healthy fats.
Saturated fat: the good and the bad
In basic summaries of dietary fat, saturated fat is often listed unequivocally as "bad" or "harmful." The truth is a little more complex than that, though.
Diets, such as the Paleo Diet and the Weston A. Price Foundation (WAPF) diet, are emerging that challenge the traditional notion that saturated fats should be avoided as much as possible.[4] They're backed by a mix of scientific research and anecdotal evidence from cultural dietary habits that are high in saturated fat, but low in heart disease, such as the traditional Inuit diet.[5] The reasoning varies by diet type, but some (like WAPF) implicate polyunsaturated fats as unhealthy.[6] Nearly every diet of this type points to refined sugars and flour as the primary culprit behind today's increased rates of heart disease, obesity, and cancer, however.
The science isn't completely conclusive one way or the other on saturated fats, so it's important to do your own due diligence and decide for yourself. If you do decide to make saturated fats a regular part of your diet, it's key to get them from high-quality sources, like pasture-fed milk and butter, MCT oil, coconut oil, and cold-pressed olive oil whose purity you can verify (more on this in the Foods section below).
Even high-quality saturated fats are still more calorie-dense than other types of food, so it's still important to keep them to less than a third of your total daily caloric intake.
Recommended dosage
Your body mass index (BMI) determines if you're obese, overweight, or normal weight, based on your current height and weight.
Keeping to the FDA's recommended daily limit of 20% to 35% of total calories from healthy fat is a fairly safe way to stay healthy. Your overall caloric needs will vary by a number of factors, however.
You have a basal metabolic rate, which is essentially the number of calories you need to consume each day to maintain your current weight without any added physical activity. It's almost impossible to determine the exact number of calories this is, but you can get a rough idea based on your age, gender, current weight, and the amount of muscle you have. You'll also need to eat above this amount to compensate for any physical activity you're engaging in — for example, if you burn 200 calories on the treadmill, that's 200 extra calories you need to consume above your basal to maintain your present weight.
Once you've determined your basal metabolic rate, your expected output from physical activity each day, and your fitness goals (if bulking, you'll need to eat at least a few hundred calories above your basal rate, plus exercise expenditure), you can then determine exactly how many calories should come from a healthy fat source each day.
Food sources
Not all fats are the same. Vegetable oils, for example, are a good source of healthy, monounsaturated fats while some types of fish and nuts are polyunsaturated fats.
Monounsaturated fats
Vegetable oils are the richest source of monounsaturated fats, particularly olive, canola, sesame, peanut, and sunflower oils. Good non-oil food sources are avocados, peanuts and peanut butter, walnuts, sunflower seeds, olives, hazelnuts, and pecans.
Polyunsaturated fats
Fish is probably the richest overall natural source of polyunsaturated fats, particularly salmon, trout, herring, and mackerel. But you can also get them from almonds, safflower oil, flax and sesame seeds and oil, and walnuts.
Saturated fats
As mentioned before, any saturated fats in the diet should ideally come from high-quality sources — much of the health knock against saturated fats probably comes from their presence in low-quality meats and fast food.
Olive oil is something of an all-in-one wonder-source of monounsaturated, polyunsaturated, and saturated fats. However, you have to be very careful when purchasing it. Much of the olive oil on the market is imported from Italy, where the industry is dominated by shady producers who have found that it's very cheap, safe, and profitable to adulterate supposedly "extra virgin cold-pressed" olive oil with lower-quality sunflower or soybean oils and some beta carotene (a practice that is very difficult to detect).[7] You'll want to do your research on any unfamiliar brand, but generally U.S. brands are as advertised on the label.
Other high-quality sources of saturated fats are pasture-fed beef, milk, cheese and butter, bovine colostrum, virgin coconut oil, additive-free peanut butter, and even high-quality ice cream (that isn't sweetened with refined sugars).
Considerations
If you have a BMI of 25 or more, some dietary changes are called for.
Consult with a doctor before making any major changes in diet, especially if you're on medication. Also, adding fat to your diet is not something you should do without a good understanding of the different types of fats and problems that can occur from eating a diet rich in fat. It's especially important to practice a healthy lifestyle, which includes regular exercise.
Warnings
There's one major type of dietary fat we haven't yet discussed — trans fat. That's because the evidence is pretty conclusive at this point that it's terrible for you. It's been banned in many countries for years. As of November 2013, the FDA has announced a gradual ban of it in the United States (it will have to be phased out of food products over a period of time). In the meantime, hydrogenated oils are the primary source of trans fat in foods and should be avoided.
Where to buy
While most of your fats will come from the grocery store, PricePlow features some products and supplements that are helpful in working healthy fats into your diet. You can find coconut oil, bovine colostrum, fish oil, peanut butters, and more, and save 30% to 50% off of retail using our price comparison engine.
References
- Health.gov; Dietary Guidelines for Americans 2010; 2010
- Schwingshackl, L, et. al; Nutrients; Monounsaturated Fatty Acids and Risk of Cardiovascular Disease: Synopsis of the Evidence Available from Systematic Reviews and Meta-Analyses;" December 2012
- Buckley, J, et. al; Nutrients; Long-Chain Omega-3 Polyunsaturated Fatty Acids May Be Beneficial for Reducing Obesity—A Review;" December 2010
- Fallon-Morrel, S, et. al; The Weston A. Price Foundation; Guts and Grease: The Diet of Native Americans;" January 2000
- Dewailley, E, et. al; The American Journal of Clinical Nutrition; "n−3 Fatty acids and cardiovascular disease risk factors among the Inuit of Nunavik;" October 2001
- Enig, M, et. al; The Weston A. Price Foundation; The Skinny on Fats;" January 2000
- Anderson, L.V.; Slate.com; "Is Your Extra-Virgin Olive Oil Really Extra Virgin?;" January 2014
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- Jun 20, 2022Nutricology DHA 90 Softgels dropped by 50% to $12.40 at VitaCost.com
- Jun 20, 2022American Health Evening Primrose Oil 100 Softgels dropped by 15% to $7.24 at VitaCost.com
- Jun 20, 2022NutraBio Flaxseed Oil 240 Softgels dropped by 87.4% to $13.90 at eBay.com
- Jun 19, 2022MuscleTech Platinum Pure CLA 90 Softgels dropped by 33% to $13.40 at iHerb.com
- Jun 19, 2022Alani Nu Fish Oil 60 Capsules dropped by 46.5% to $25.99 at eBay.com
- Jun 18, 2022Nature's Bounty Fish Oil 180 Softgels dropped by 13.6% to $13.11 at MyOTCstore.com
- Jun 17, 2022Nature's Bounty Fish Oil 320 Softgels dropped by 9.3% to $24.99 at VitaCost.com
- Jun 17, 2022Garden of Life Dr. Formulated Alaskan Cod Liver Oil 13.52 Oz. dropped by 6.1% to $30.99 at VitaCost.com
- Jun 15, 2022Coromega Omega 3 Squeeze 30 Packets (only Tropical Orange) dropped by 12.9% to $12.91 at eVitamins
- Jun 14, 2022MTS Nutrition CLA 180 Softgels dropped by 51.4% to $16.99 at eBay.com
- Jun 14, 2022Renew Life Norwegian Gold Super Critical Omega 60 Softgels dropped by 22.1% to $40.49 at VitaCost.com
- Jun 14, 2022Natural Factors SeaRich Omega-3 6.76 Oz. (only 750mg EPA/500mg DHA - Coconut-Lime) dropped by 18.2% to $13.98 at VitaCost.com
- Jun 14, 2022Ab Cuts Midsection 80 Softgels dropped by 10% to $13.04 at VitaCost.com
- Jun 14, 2022Beast Fish Oil 90 Softgels dropped by 46.7% to $9.99 at eBay.com
- Jun 14, 2022NutraOne CLAOne 90 Softgels dropped by 58% to $14.50 at eBay.com
- Jun 14, 2022NOW Cod Liver Oil 250 Softgels dropped by 9% to $8.10 at Best Price Nutrition
- Jun 13, 2022Gaspari Nutrition Omega-3 60 Softgels dropped by 13% to $19.99 at DPS Nutrition
- Jun 13, 2022GNC Thermo CLA 90 Softgels dropped by 8.1% to $34.00 at Amazon
- Jun 10, 2022NOW Evening Primrose Oil 90 Vegetarian Softgels dropped by 14.3% to $12.99 at AllStarHealth
- Jun 09, 2022Country Life Omega 3 Mood 180 Softgels dropped by 14.4% to $41.99 at AllStarHealth
- Jun 08, 2022Optimum Nutrition Fish Oil Softgels 100 Softgels dropped by 10.7% to $9.15 at AllStarHealth
- Jun 08, 2022SAN Pure CLA 1500 120 Softgels dropped by 12.7% to $19.20 at Bodybuilding.com
- Jun 08, 2022NLA for Her CLA 60 Softgels dropped by 24.9% to $10.13 at Bodybuilding.com
- Jun 07, 2022NOW Flax Oil 120 Vegetarian Softgels dropped by 18.2% to $7.19 at Best Price Nutrition
- Jun 07, 2022Source Naturals Neuromins DHA 60 Vegetarian Softgels (only 200mg) dropped by 20.7% to $23.99 at VitaCost.com
- Jun 06, 2022Carlson Super DHA Gems 80 Softgels dropped by 48.9% to $19.92 at AllStarHealth
- Jun 06, 2022Nature's Way Super Fisol 90 Softgels dropped by 11.4% to $16.38 at eVitamins
- Jun 04, 2022Onnit Krill Oil 60 Softgels dropped by 18.8% to $26.96 at Onnit
- Jun 02, 2022AllMax Nutrition CLA 95 90 Softgels dropped by 21.4% to $21.99 at A1 Supplements
- Jun 01, 2022RSP CLA 180 Softgels dropped by 11.1% to $15.98 at Bodybuilding.com
- May 30, 2022Olympian Labs Evening Primrose Oil 90 Softgels dropped by 7.5% to $11.99 at VitaCost.com
- May 30, 2022GNC Triple Strength Fish Oil 120 Softgels dropped by 29.7% to $35.14 at iHerb.com
- May 29, 2022MTS Nutrition Fish Oil 120 Softgels dropped by 9.9% to $13.50 at NFSupps.com (NutriFit)
- May 27, 2022Nutrex Lipo-6 CLA 90 Softgels dropped by 10.1% to $17.99 at Muscle and Strength
- May 27, 2022MuscleTech Platinum 100% Fish Oil 100 Softgels dropped by 6.2% to $14.99 at Muscle and Strength
- May 27, 2022Barlean's Omega Swirl Fish Oil - Ultra High Potency 16 Oz. (only Passion Pineapple) dropped by 16.2% to $26.50 at VitaCost.com
- May 26, 2022Barlean's Omega Swirl Fish Oil 16 Oz. (only Mango Peach) dropped by 10% to $20.92 at VitaCost.com
- May 25, 2022Redcon1 Fish Oil 90 Softgels dropped by 6.4% to $13.99 at Campus Protein
- May 17, 2022Carlson Cod Liver Oil 16.9 Oz. (only Omega-3s EPA & DHA - Natural Lemon) dropped by 11.1% to $39.92 at Vitamin Shoppe
- May 17, 2022Carlson Elite Omega-3 Gems 240 Softgels (only Lemon - 1600mg) dropped by 31.5% to $44.99 at Natural Body Inc
- May 16, 2022Body First Flax Seed Oil 120 Softgels dropped by 13.5% to $5.00 at AllStarHealth
- May 13, 2022SNS CLA Xtreme 180 Softgels dropped by 23.8% to $15.96 at DPS Nutrition
- May 09, 2022New Chapter Wholemega For Moms 90 Softgels dropped by 10% to $18.12 at Best Price Nutrition
- May 08, 2022Wiley's Finest Wild Alaskan Fish Oil Prenatal DHA 180 Softgels dropped by 20.6% to $37.39 at AllStarHealth
- May 06, 2022PrimaForce Max CLA 180 Softgels dropped by 8.3% to $13.79 at AllStarHealth
- May 05, 2022Natrol Tonalin CLA 60 Softgels dropped by 72% to $3.99 at Supplement Hunt
- May 03, 2022Nature's Way EFAGold Borage Oil 60 Softgels dropped by 10.2% to $15.31 at iHerb.com
- May 02, 2022Jarrow Formulas EPA-DHA Balance 240 Softgels dropped by 18.3% to $21.39 at AllStarHealth
- Apr 30, 2022Irwin Naturals Fish Oil Pure 60 Softgels dropped by 15% to $11.04 at AllStarHealth
- Apr 29, 2022Molecular Nutrition X-Factor Advanced 100 Softgels dropped by 10.3% to $34.99 at AllStarHealth
- Apr 27, 2022NOW Neptune Krill Oil 120 Softgels (only 500mg) dropped by 22.2% to $22.49 at A1 Supplements
- Apr 25, 2022PEScience TruCLA 90 Softgels dropped by 20% to $17.00 at PEScience
- Apr 19, 2022Schiff MegaRed 65 Softgels dropped by 10.4% to $34.99 at VitaCost.com
- Apr 18, 2022Flora Organic Flax Oil 32 Oz. dropped by 35.3% to $21.99 at AllStarHealth
- Apr 18, 2022Nordic Naturals Arctic Cod Liver Oil 90 Softgels (only Lemon - 1000mg) dropped by 6.1% to $16.49 at AllStarHealth
- Apr 15, 2022Garden of Life Minami Omega-3 Fish Oil 60 Softgels dropped by 22.1% to $23.99 at AllStarHealth
- Apr 15, 2022Life Extension Super Omega-3 EPA/DHA 240 Softgels dropped by 12.3% to $19.99 at AllStarHealth
- Apr 14, 2022Nordic Naturals Omega-3 Phospholipids 60 Softgels dropped by 21.8% to $25.00 at AllStarHealth
- Apr 14, 2022Nordic Naturals Nordic Omega-3 Gummies 120 Gummies dropped by 16.6% to $25.00 at AllStarHealth
- Apr 04, 2022Wiley's Finest Wild Alaskan Fish Oil Easy Swallow Minis 60 Softgels dropped by 24.4% to $10.62 at AllStarHealth
- Apr 04, 2022Olympian Labs Krill Oil 60 Softgels dropped by 27.6% to $19.54 at AllStarHealth
- Apr 01, 2022KAL Omega-3 60 Softgels dropped by 50.3% to $4.25 at AllStarHealth
- Mar 29, 2022Garden of Life Oceans 3 Healthy Hormones 90 Softgels dropped by 7% to $33.39 at AllStarHealth
- Mar 25, 2022Barlean's Evening Primrose Oil 60 Softgels dropped by 9.3% to $15.41 at VitaCost.com
- Mar 25, 2022Axis Labs Citrus Omega 120 Softgels dropped by 33.5% to $11.96 at DPS Nutrition
- Mar 25, 2022Purely Inspired MCT Oil 16 Oz. dropped by 18.2% to $12.99 at Muscle and Strength
- Mar 19, 2022Wiley's Finest Wild Alaskan Fish Oil Peak Omega-3 Liquid 4.23 Oz. dropped by 31.3% to $18.69 at AllStarHealth
- Mar 08, 2022Jarrow Formulas MCT Oil 20 Oz. dropped by 15.6% to $12.49 at AllStarHealth
- Mar 08, 2022Jarrow Formulas Max DHA 180 Softgels dropped by 14.3% to $19.99 at AllStarHealth
- Mar 08, 2022Wiley's Finest Full Spectrum Omega-3 Softgel CatchFree Omega 60 Softgels dropped by 16.1% to $22.94 at AllStarHealth
- Mar 08, 2022Wiley's Finest Wild Alaskan Fish Oil Easy Swallow Minis 180 Softgels dropped by 29.2% to $25.49 at AllStarHealth
- Mar 08, 2022Wiley's Finest Wild Alaskan Fish Oil Peak Omega-3 Liquid 8.45 Oz. dropped by 29.7% to $33.14 at AllStarHealth
- Mar 08, 2022Garden of Life Oceans 3 Beyond Omega-3 60 Softgels dropped by 11.6% to $19.49 at AllStarHealth
- Mar 08, 2022Jarrow Formulas Borage 120 Softgels dropped by 16.3% to $15.99 at AllStarHealth
- Mar 08, 2022Wiley's Finest Wild Alaskan Fish Oil 8.45 Oz. dropped by 22.6% to $15.29 at AllStarHealth
- Feb 22, 2022Carlson Super Omega-3 Gems 180 Softgels dropped by 6% to $32.07 at iHerb.com
- Feb 21, 2022Revive MD Omega 3 120 Softgels dropped by 6.6% to $28.00 at ReviveSups.com
- Feb 18, 2022Redcon1 CLA 90 Softgels dropped by 10% to $17.99 at Campus Protein
- Feb 16, 2022Renew Life Norwegian Gold Omega-3 Fish Oil 120 Softgels dropped by 13.6% to $34.99 at AllStarHealth
- Feb 07, 2022Body First Ultra Omega 3-6-9 120 Softgels dropped by 19.7% to $8.50 at AllStarHealth
- Feb 07, 2022Udo's Choice DHA Oil Blend 17 Oz. dropped by 13.1% to $19.99 at AllStarHealth
- Feb 07, 2022American Health Evening Primrose Oil 400 Softgels dropped by 15.2% to $17.00 at AllStarHealth
- Feb 07, 2022Udo's Choice 3-6-9 Oil Blend 17 Oz. dropped by 20% to $15.99 at AllStarHealth
- Feb 07, 2022Nordic Naturals Complete Omega 8 Oz. dropped by 30.4% to $15.30 at eVitamins
- Jan 31, 2022Jarrow Formulas Evening Primrose 1300 60 Softgels dropped by 14.8% to $8.99 at AllStarHealth
- Jan 31, 2022Carlson Elite Omega-3 Gems 180 Softgels (only Lemon - 1600mg) dropped by 18.9% to $39.99 at Natural Body Inc
- Jan 19, 2022SNS X-Gels 100 Softgels dropped by 13.6% to $31.96 at DPS Nutrition
- Jan 10, 2022Schiff MegaRed 120 Softgels dropped by 12.5% to $28.00 at AllStarHealth
- Jan 08, 2022Alani Nu Fish Oil 60 Softgels dropped by 8.4% to $27.00 at NFSupps.com (NutriFit)
- Jan 05, 2022NOW Krill & CoQ10 60 Softgels dropped by 17.8% to $19.49 at AllStarHealth
- Jan 03, 2022NOW MCT Oil 16 Oz. (only Chocolate Mocha) dropped by 16.9% to $10.49 at AllStarHealth
- Jan 02, 2022BioTrust OmegaKrill 5X 90 Softgels dropped by 28.6% to $35.00 at Walmart
- Dec 31, 2021Ketologic Ketologic C8/C10 MCT Oil 16 Oz. dropped by 11.3% to $10.75 at Walmart
- Dec 20, 2021Nordic Naturals EPA Xtra 60 Softgels dropped by 14.6% to $28.99 at AllStarHealth
- Dec 03, 2021Wiley's Finest Wild Alaskan Fish Oil Peak EPA 10 Softgels dropped by 29.5% to $9.87 at Walmart
- Nov 29, 2021Deva Nutrition Vegan Omega-3 DHA-EPA 90 Vegetarian Softgels dropped by 10.9% to $15.49 at AllStarHealth
- Nov 24, 2021Carlson Salmon Oil 230 Softgels (only 500mg - Omega-3s) dropped by 24% to $26.52 at iHerb.com
- Nov 15, 2021Body First Flax Seed Oil 240 Softgels dropped by 17.2% to $9.10 at AllStarHealth
- Nov 05, 2021NOW Omega-3 180 Softgels (only Enteric Coated) dropped by 15.6% to $10.29 at AllStarHealth
- Nov 01, 2021MRM CLA 1250 180 Softgels dropped by 15% to $21.24 at AllStarHealth
- Nov 01, 2021Olympian Labs CLA 210 Softgels dropped by 15% to $25.49 at AllStarHealth
- Oct 27, 2021BODYSTRONG 100% Pure Fish Oil 360 1000mg Softgels dropped by 26.9% to $14.99 at AllStarHealth
- Oct 19, 2021Country Life Omega-3 300 Softgels dropped by 9.4% to $24.79 at AllStarHealth
- Oct 18, 2021ChildLife Pure DHA Chewable 90 Softgels dropped by 30% to $6.89 at AllStarHealth
- Aug 23, 2021Nordic Naturals Ultimate Omega 60 Softgels (only Strawberry (Mini) - 650mg) dropped by 19.3% to $23.99 at AllStarHealth
- Jul 25, 2021Natural Factors CLA 60 Softgels dropped by 14.1% to $14.60 at iHerb.com
- Jul 20, 2021Carlson Super Omega-3 Gems 300 Softgels dropped by 19.8% to $32.07 at eVitamins
- Jul 19, 2021SAN Premium Fish Fats Gold 120 Softgels dropped by 13.1% to $6.50 at AllStarHealth
- Jun 15, 2021NOW Black Currant Oil 100 Softgels (only 500mg) dropped by 17.4% to $7.39 at AllStarHealth
- Jun 07, 2021Country Life Omega 3-6-9 Complete 180 Softgels dropped by 12.3% to $32.49 at AllStarHealth
- Jun 06, 2021Nordic Naturals ProEPA 120 Softgels (only Lemon - 1000mg) dropped by 24.3% to $42.76 at iHerb.com
- May 24, 2021American Health Evening Primrose Oil 200 Softgels dropped by 30.6% to $10.59 at AllStarHealth
- May 19, 2021NOW Organic MCT Oil 32 Oz. dropped by 8.3% to $21.99 at AllStarHealth
- Mar 15, 2021Nordic Naturals EPA 60 Softgels dropped by 9.1% to $21.99 at AllStarHealth
- Mar 15, 2021Nordic Naturals DHA 180 Softgels dropped by 9.5% to $36.49 at AllStarHealth
- Mar 15, 2021Irwin Naturals CLA Lean 80 Softgels dropped by 22.7% to $13.59 at AllStarHealth
- Mar 01, 2021Garden of Life Olde World Icelandic Cod Liver Oil 8 Oz. dropped by 13.5% to $11.49 at AllStarHealth
- Mar 01, 2021BODYSTRONG 100% Pure Fish Oil 180 1000mg Softgels dropped by 30.4% to $7.99 at AllStarHealth
- Sep 09, 2020Nordic Naturals ProOmega-D 60 Softgels dropped by 68.8% to $23.38 at iHerb.com
- Sep 06, 2020American Health Evening Primrose Oil 120 Softgels dropped by 42.5% to $13.50 at eVitamins
- Sep 06, 2020Natrol Omega 3-6-9 Complex 60 Softgels (only Lemon - 1200mg) dropped by 12.1% to $8.99 at VitaCost.com
- Aug 14, 2020FitMiss Tone 60 Softgels dropped by 50.7% to $15.29 at i-Supplements.com
- Jun 15, 2020Source Naturals NKO 30 Softgels (only 500mg) dropped by 27.1% to $13.29 at eVitamins
- Apr 27, 2020Source Naturals ArcticPure Omega-3 Fish Oil 30 Softgels (only 850mg) dropped by 16.7% to $6.64 at eVitamins
- Jun 29, 2019Life Extension Super CLA Blend 120 Softgels (only 3000mg) dropped by 18.6% to $25.65 at eVitamins
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