Optimum Nutrition, Inc. (ON) is a wholly owned subsidiary of Glanbia[1], a leading international cheese and nutritional ingredients group. ON owns and operates two brands of nutritional supplements (Optimum Nutrition and American Body Building) providing a comprehensive line of products across multiple categories. With state-of-the-art production facilities occupying over 500,000 square feet of operating space, ON is the only sports nutrition company to manufacture items in every product category.
Whether it's nutritional bars, protein powders, ready-to-drink sports beverages, or vitamins, essential minerals, and herbs, Optimum Nutrition is able to control the integrity of all products through in-house manufacturing. Supported by Costello's Health Distributors (Optimum Nutrition's sister distribution company) and ABB's nationwide direct service distribution network, customers are ensured prompt delivery and unmatched customer support.
Collectively, Optimum Nutrition, American Body Building, and Costello's Health Distributors, are the dominant force in the sports nutrition industry with the highest quality products available in health food stores, specialty stores, gyms and progressive retailers everywhere.
References
Optimum Nutrition News on PricePlow
-
Jul 10, 2025 
Product News
100% Whey Protein Gold Standard has new variations: Category: Whey Protein -
Jun 25, 2025 Product News
100% Whey Protein Gold Standard has new variations: Category: Whey Protein -
Jun 17, 2025 Deal
100% Whey Protein Gold Standard hit the Hot Deals page:- 4 Lbs. - Vanilla Ice Cream is on sale for $59.99 at DPS Nutrition – Buy 1 Get 1 FREE!
-
May 25, 2025 
Product News
AmiNO Energy + Hydration Drink has new variations: Categories: Electrolytes, Energy Aminos -
May 24, 2025 
Product News
AmiNO Energy + Electrolytes Drink was created.
Categories: Electrolytes, Energy Drinks -
May 08, 2025 
Product News
Gold Standard Protein Shake has new variations: Category: RTD Protein Shakes -
May 04, 2025 Product News
100% Whey Protein Gold Standard has new variations: Category: Whey Protein -
May 03, 2025 Product News
100% Whey Protein Gold Standard has new variations:- 0.68 Lbs. - Cinnamon Roll
- 0.68 Lbs. - Vanilla Ice Cream
- 0.95 Lbs. - Double Rich Chocolate
- 0.95 Lbs. - Strawberries & Cream
- 0.95 Lbs. - Vanilla Ice Cream
-
Apr 10, 2025 
Product News
Creatine + has new variations: Category: Creatine -
Mar 31, 2025 Product News
Creatine + has new variations: Category: Creatine -
Mar 30, 2025 Product News
Creatine + was created.
Category: Creatine -
Feb 27, 2025 Product News
Gold Standard Protein Shake has new variations: Category: RTD Protein Shakes -
Feb 05, 2025 Product News
Gold Standard Protein Shake has new variations: Category: RTD Protein Shakes -
Jan 17, 2025 
Product News
Micronized Creatine Powder has new variations: Category: Creatine Monohydrate -
Jan 10, 2025 
Product News
AmiNO Energy Focus + Hydration was created.
Categories: Electrolytes, Energy Aminos -
Nov 22, 2024 Product News
AmiNO Energy + Hydration Drink has new variations: Categories: Electrolytes, Energy Aminos -
Nov 05, 2024 
Product News
AmiNO Energy + Hydration has new variations: Categories: Electrolytes, Energy Aminos -
Oct 31, 2024 Product News
AmiNO Energy + Hydration has new variations: Categories: Electrolytes, Energy Aminos -
Oct 24, 2024 
Product News
AmiNO Energy has new variations: Categories: Energy Aminos, Gummy Supplements -
Oct 11, 2024 Product News
AmiNO Energy has new variations: Categories: Energy Aminos, Gummy Supplements -
Sep 28, 2024 Product News
100% Whey Protein Gold Standard has new variations: Category: Whey Protein -
Sep 25, 2024 Product News
100% Whey Protein Gold Standard has new variations: Category: Whey Protein -
Sep 23, 2024 Product News
100% Whey Protein Gold Standard has new variations:- 1.55 Lbs. - Chocolate Peanut Butter
- 1.55 Lbs. - Cinnamon Roll
- 1.55 Lbs. - Extreme Milk Chocolate
- 1.55 Lbs. - French Vanilla Creme
- 1.55 Lbs. - Fruity Cereal
-
Sep 23, 2024 
Product News
100% Whey Protein Gold Standard RTD has new variations: Category: RTD Protein Shakes -
Sep 06, 2024 Product News
Micronized Creatine Powder has new variations: Category: Creatine Monohydrate -
Aug 16, 2024 
Product News
Pre-Workout Amplifier has new variations: Category: Pre Workout Supplements -
Aug 07, 2024 Product News
Pre-Workout Amplifier was created.
Category: Pre Workout Supplements -
Aug 01, 2024 Product News
100% Whey Protein Gold Standard has new variations: Category: Whey Protein -
Jul 24, 2024 
Product News
100% Plant Protein Gold Standard has new variations: Category: Vegan Protein Powder -
Jul 17, 2024 Product News
AmiNO Energy + Hydration Drink has new variations: Categories: Electrolytes, Energy Aminos -
Apr 12, 2024 
Product News
Platinum REBUILD was created.
Categories: Post Workout Supplements, Protein Powder -
Apr 02, 2024 
Product News
Opti-Immunity + Probiotic was created.
Categories: Gummy Supplements, Immune System Supplements, Probiotics -
Mar 16, 2024 
Product News
Platinum Igniter was created.
Category: Energy & Endurance -
Feb 29, 2024 Product News
AmiNO Energy + Hydration Drink was created.
Categories: Electrolytes, Energy Aminos -
Feb 10, 2024 
Product News
Whey Protein Isolate was created.
Category: Whey Protein Isolate -
Feb 04, 2024 Product News
AmiNO Energy + Hydration was created.
Categories: Electrolytes, Energy Aminos -
Dec 31, 2023 Product News
Gold Standard Protein Shake was created.
Category: RTD Protein Shakes -
Aug 04, 2023 
Blog Post
Mike McCandless: How to Sell a Supplement Brand | Episode #106
Mike McCandless is the founder of Scivation, who created Xtend and sold the business to Nutrabolt. He explains how to sell a business on PricePlow -
Jul 13, 2023 
Blog Post
SportLife Distribution: Michael Rossman Explains Supplement Distribution | Episode #102
SportLife Distribution is a key distributor in the dietary supplement industry, so Michael Rossman joins PricePlow to explain their business and trends -
Jun 09, 2023 
YouTube Video
RYAN DELUCA: Exit Bodybuilding.com, Enter Black Box VR | PricePlow 099 -
May 01, 2023 
Product News
Gold Standard Pro Gainer was created.
Category: Weight Gainers -
Mar 10, 2023 
Product News
Zinc Magnesium Aspartate was created.
Categories: Immune System Supplements, Magnesium Aspartate, Zinc -
Feb 27, 2023 
TikTok Video
And where is CORE?! -
Jul 08, 2020 
Product News
Gold Standard PRE Advanced was created.
Category: Pre Workout Supplements -
Jun 02, 2020 
Product News
AmiNO Energy Advanced+ was created.
Category: Energy Aminos -
Apr 18, 2020 
Product News
Immunity + Probiotic Gummies was created.
Categories: Gummy Supplements, Immune System Supplements -
Apr 18, 2020 
Product News
Prebiotic + Probiotic Gummies was created.
Categories: Gummy Supplements, Probiotics -
Jan 17, 2020 Product News
100% Whey Protein Gold Standard RTD was created.
Category: RTD Protein Shakes -
Dec 25, 2019 
Product News
Micronized Creatine Capsules was created.
Category: Creatine Pills -
Oct 17, 2019 
Product News
AmiNO Energy plus UC-II Collagen was created.
Category: Energy Aminos -
Oct 14, 2019 
Giveaway Contest
Let’s kick off this Monday with a @nutrexresearch giveaway! -
May 28, 2019 
Product News
Protein Nature Bites was created.
Category: Vegan Protein Bars -
Apr 15, 2019 
Product News
Protein Ridges was created.
Category: Protein Chips -
Apr 03, 2019 
Product News
ZMA was created.
Category: ZMA -
Apr 03, 2019 
Product News
Melatonin was created.
Category: Melatonin -
Apr 03, 2019 
Product News
Beta-Alanine was created.
Category: Beta Alanine -
Apr 03, 2019 
Product News
Tribulus 625 was created.
Category: Tribulus -
Apr 03, 2019 
Product News
Superior Amino 2222 was created.
Category: Amino Acids -
Apr 03, 2019 
Product News
Serious Mass was created.
Category: Weight Gainers -
Apr 03, 2019 
Product News
Pro Gainer was created.
Category: Weight Gainers -
Apr 03, 2019 
Product News
Platinum HydroWhey was created.
Category: Hydrolyzed Whey Protein -
Apr 03, 2019 
Product News
Natural 100% Oats & Whey was created.
Category: Meal Replacement -
Apr 03, 2019 
Product News
L-Carnitine 500 was created.
Category: L-Carnitine L-Tartrate -
Apr 03, 2019 
Product News
HMB was created.
Category: HMB -
Apr 03, 2019 
Product News
Natural 100% Whey Protein Gold Standard was created.
Category: Natural Protein Powder -
Apr 03, 2019 
Product News
Natural 100% Casein Protein Gold Standard was created.
Category: Casein Protein -
Apr 03, 2019 
Product News
Glutamine was created.
Category: Glutamine -
Apr 03, 2019 
Product News
Creatine 2500 was created.
Category: Creatine Pills -
Apr 03, 2019 
Product News
CLA Softgels was created.
Category: CLA -
Apr 03, 2019 
Product News
BCAA 5000 was created.
Category: BCAA Powder -
Apr 03, 2019 
Product News
Opti-Women was created.
Category: Women's Multivitamins -
Apr 03, 2019 Product News
AmiNO Energy was created.
Categories: Energy Aminos, Gummy Supplements -
Apr 03, 2019 
Product News
BCAA 1000 was created.
Category: BCAA Pills -
Apr 03, 2019 
Product News
Platinum PRE- was created.
Category: Pre Workout Supplements -
Apr 03, 2019 Product News
Micronized Creatine Powder was created.
Category: Creatine Monohydrate -
Apr 03, 2019 
Product News
Fish Oil Softgels was created.
Category: Fish Oil -
Apr 03, 2019 
Product News
Opti-Men was created.
Category: Men's Multivitamins -
Jan 21, 2019 Product News
100% Whey Protein Gold Standard was created.
Category: Whey Protein -
Dec 21, 2018 
Product News
Protein Wafers was created.
Categories: High Protein Snacks, Protein Bars -
Sep 27, 2018 
Product News
Gold Standard 100% Isolate was created.
Category: Whey Protein Isolate -
Sep 19, 2018 
Blog Post
Optimum Nutrition’s AmiNO Energy Carbonated RTD Enters the Fray
Optimum Nutrition has joined the ranks in the RTD arena with their new carbonated energy drink AmiN.O. Energy! -
Sep 01, 2018 
Product News
AmiNO Energy + Electrolytes was created.
Categories: Electrolytes, Energy Aminos -
May 17, 2018 
Product News
Performance Whey was created.
Category: Whey Protein -
Mar 20, 2018 
Product News
Protein Almonds was created.
Category: Almonds -
Jan 18, 2018 
Blog Post
Steve Cook Leaves Optimum Nutrition, Starts a Gym and an App
Steve Cook is no longer with Optimum Nutrition, and is starting a gym. Is he thinking too small? It depends on how he handles gym ownership. -
Oct 07, 2017 Product News
100% Plant Protein Gold Standard was created.
Category: Vegan Protein Powder -
Aug 29, 2017 
Blog Post
Optimum Nutrition Cake Bites: A Must-Try Protein Bar Alternative
Optimum Nutrition Cake Bites are tasty, high protein alternative to your favorite protein bar. Seriously, just try them and see how good they are! -
Aug 24, 2017 
Product News
Greek Yogurt Protein Smoothie was created.
Category: Whey Protein Concentrate -
Feb 21, 2017 
Product News
Vitamin E was created.
Category: Vitamin E -
Feb 20, 2017 
Product News
Protein Cake Bites was created.
Categories: High Protein Snacks, Protein Bars -
Nov 03, 2016 
Product News
Gold Standard Gainer was created.
Category: Weight Gainers -
Apr 18, 2016 
Product News
Gold Standard BCAA was created.
Category: BCAA Powder -
Dec 30, 2015 
Product News
Protein Water was created.
Category: Whey Protein Isolate -
Nov 29, 2015 
Blog Post
Optimum Nutrition Isolate – Finally, 100% Pure Whey Isolate!
Optimum Nutrition 100% Whey Isolate is finally here: a much anticipated, and long overdue, PURE isolate powder to complement their line of proteins. -
Jan 23, 2015 
Blog Post
STOP Underdosing Creatine in Pre-Workouts!
Creatine is often underdosed in pre workouts, and this leads to customer confusion! Learn why, and how to solve the problem with PricePlow -
Jan 04, 2015 
Blog Post
Optimum Nutrition Protein Energy – Caffeinated Protein!
Optimum Nutrition Protein Energy is a new protein powder that combines whey protein with a bit of caffeine and fat-burning EGCG from green tea! -
Dec 30, 2014 
Product News
Protein Energy was created.
Category: Whey Protein -
Nov 17, 2014 
Product News
Gold Standard Pre-Workout was created.
Category: Pre Workout Supplements -
Oct 29, 2014 
Blog Post
Gold Standard Pre-Workout is Here from Optimum Nutrition!
Gold Standard Pre Workout is now out from Optimum Nutrition! We have the first major analysis on the ON Gold Standard Pre ingredients here! -
May 18, 2014 
Product News
100% Casein Protein Gold Standard was created.
Category: Micellar Casein Protein -
Mar 27, 2014 
Product News
Pro BCAA was created.
Category: BCAA Powder -
May 24, 2013 
Blog Post
Optimum Nutrition’s Kate Osman: It’s Game Time!
PricePlow.com Interviews Kate Osman, a Maxim Model and Legends Football League star for the Jacksonville Breeze! Read how Kate trains for the LFL!
Sign up for future Optimum Nutrition news!
Click the button below to sign up for future Optimum Nutrition news, deals, coupons, and reviews!
Optimum Nutrition Deals
The following hot deals are still active:
- Jun 17, 2025100% Whey Protein Gold Standard hit the Hot Deals page:
- 4 Lbs. - Vanilla Ice Cream is on sale for $59.99 at DPS Nutrition – Buy 1 Get 1 FREE!
Optimum Nutrition Price Alerts
The following price alerts are still active:
- Jul 14, 2025100% Whey Protein Gold Standard 0.95 Lbs. (only Strawberries & Cream) dropped by 10.5% to $16.16 at Amazon
- Jul 13, 2025Natural 100% Whey Protein Gold Standard 4.8 Lbs. (only Vanilla) dropped by 7.7% to $83.06 at Amazon
- Jul 13, 2025AmiNO Energy 65 Servings (only Tropical Sunrise) dropped by 18.1% to $43.67 at Amazon
- Jul 13, 2025Creatine + 80 Servings (only Strawberry Peach) dropped by 12.1% to $21.97 at Amazon
- Jul 12, 2025100% Whey Protein Gold Standard 2 Lbs. (only Extreme Milk Chocolate) dropped by 13.6% to $34.19 at Amazon
- Jul 12, 2025Gold Standard Protein Shake 4 Cartons (only Vanilla) dropped by 14.5% to $7.69 at Walmart
- Jul 12, 2025100% Whey Protein Gold Standard 0.68 Lbs. (only Double Rich Chocolate) dropped by 15.4% to $15.99 at Amazon
- Jul 11, 2025Micronized Creatine Powder 1200 Grams dropped by 9.2% to $43.99 at DPS Nutrition
- Jul 10, 2025100% Whey Protein Gold Standard 0.95 Lbs. (only Vanilla Ice Cream) dropped by 38.9% to $21.99 at Amazon
- Jul 10, 2025100% Casein Protein Gold Standard 2 Lbs. (only Chocolate Peanut Butter) dropped by 25% to $34.49 at AllStarHealth
- Jul 08, 2025100% Whey Protein Gold Standard 5 Lbs. (only White Chocolate) dropped by 20% to $49.27 at AllStarHealth
- Jul 08, 2025Gold Standard PRE Advanced 20 Servings (only Berry Blast) dropped by 11.2% to $34.61 at Amazon
- Jul 07, 2025ZMA 180 Capsules dropped by 8.6% to $32.99 at Muscle and Strength
- Jul 03, 2025AmiNO Energy + Hydration 30 Servings (only Strawberry Burst) dropped by 17.9% to $20.49 at Amazon
- Jun 30, 2025Opti-Men 90 Tablets dropped by 30% to $35.00 at Muscle and Strength
- Jun 30, 2025Glutamine 240 Capsules dropped by 6.2% to $18.74 at Muscle and Strength
- Jun 30, 2025Gold Standard Pre-Workout 30 Servings (only Blueberry Lemonade, Green Apple) dropped by 24% to $38.00 at Muscle and Strength
- Jun 30, 2025Gold Standard Pre-Workout 30 Servings (only Fruit Punch) dropped by 28.3% to $38.00 at Muscle and Strength
- Jun 30, 2025Gold Standard Pre-Workout 30 Servings (only Watermelon Candy) dropped by 34.5% to $38.00 at Muscle and Strength
- Jun 27, 2025Tribulus 625 100 Capsules dropped by 16.2% to $10.89 at AllStarHealth
- Jun 26, 2025AmiNO Energy + Hydration Drink 12 Cans (only Grape, Juicy Cherry, Juicy Strawberry, Peach Bellini) dropped by 7.1% to $20.40 at Campus Protein
- Jun 26, 2025AmiNO Energy + Hydration Drink 12 Cans (only Berry Burst, Blue Raspberry Rush, Cocoberry Breeze, Mango Pineapple Limeade, Watermelon) dropped by 11.1% to $20.40 at Campus Protein
- Jun 26, 2025100% Whey Protein Gold Standard 5 Lbs. (only Delicious Strawberry) dropped by 14.5% to $57.74 at AllStarHealth
- Jun 26, 2025100% Whey Protein Gold Standard 1.55 Lbs. (only Double Rich Chocolate) dropped by 42.8% to $15.99 at Target.com
- Jun 24, 2025Serious Mass 3 Lbs. (only Chocolate) dropped by 6.7% to $26.99 at Target.com
- Jun 21, 2025Serious Mass 12 Lbs. (only Chocolate) dropped by 8.1% to $69.99 at AllStarHealth
- Jun 21, 2025Instantized BCAA 60 Servings dropped by 18.9% to $31.99 at DPS Nutrition
- Jun 14, 2025AmiNO Energy 30 Servings (only Wild Berry) dropped by 26.6% to $21.29 at AllStarHealth
- Jun 14, 2025Pre-Workout Amplifier 20 Servings (only Tropical Punch) dropped by 29% to $26.97 at Walmart
- Jun 14, 2025AmiNO Energy 65 Servings (only Watermelon) dropped by 7.4% to $24.99 at Amazon
- Jun 07, 2025100% Whey Protein Gold Standard 2 Lbs. (only Caramel Macchiato) dropped by 11.1% to $39.99 at GNC
- Jun 05, 2025AmiNO Energy + Hydration Drink 12 Cans (only Blueberry Lemonade) dropped by 9.4% to $19.88 at Amazon
- May 23, 2025100% Whey Protein Gold Standard 1.55 Lbs. (only Vanilla Ice Cream) dropped by 19.4% to $19.99 at VitaCost.com
- May 16, 2025Micronized Creatine Capsules 300 Capsules dropped by 20.2% to $53.38 at iHerb.com
- Mar 23, 2025Pre-Workout Amplifier 20 Servings (only Citrus Mango) dropped by 46% to $26.97 at Walmart
- Mar 18, 2025Micronized Creatine Capsules 200 Capsules dropped by 16.2% to $38.34 at iHerb.com
- Mar 18, 2025Micronized Creatine Capsules 100 Capsules dropped by 16.4% to $21.80 at iHerb.com
- Mar 06, 2025Serious Mass 12 Lbs. (only Vanilla) dropped by 12.5% to $69.99 at AllStarHealth
- Mar 01, 2025Gold Standard Pro Gainer 5 Lbs. (only Vanilla Custard) dropped by 11.3% to $73.99 at VitaCost.com
- Mar 01, 2025Gold Standard PRE Advanced 20 Servings (only Strawberry Mango Daiquiri) dropped by 9.1% to $39.99 at VitaCost.com
- Mar 01, 2025Gold Standard Pro Gainer 5 Lbs. (only Double Chocolate) dropped by 9.1% to $73.99 at VitaCost.com
- Feb 20, 2025100% Whey Protein Gold Standard 10 Lbs. (only Cookies & Cream) dropped by 9.6% to $159.99 at VitaCost.com
- Sep 01, 2024100% Whey Protein Gold Standard 2 Lbs. (only Strawberry) dropped by 25.3% to $49.99 at Vitamin World
- Nov 09, 2023AmiNO Energy 65 Servings (only Fruit Fusion) dropped by 56.8% to $19.00 at Suppz.com
- Nov 01, 2023AmiNO Energy 30 Servings (only Blue Raspberry) dropped by 11.3% to $13.30 at Suppz.com
Sign up for future Optimum Nutrition deals and coupons!
Click the button below to sign up for future Optimum Nutrition deals, news, and coupons!
Optimum Nutrition Reviews & Videos
-
Jun 09, 2023RYAN DELUCA: Exit Bodybuilding.com, Enter Black Box VR | PricePlow 099
-
Feb 27, 2023And where is CORE?!
Subscribe for more Optimum Nutrition news and alerts!
Subscribe to PricePlow on YouTube, follow PricePlow on Instagram or click the button below to sign up for our latest Optimum Nutrition news and reviews!
