Protein is made up of 20 amino acids, the building blocks of muscle. It's the most important macronutrient for lean muscle repair and growth. Proteins are in our tissues, cells, glands, organs, hormones, and even bodily fluids.
Protein can mean many things, but here, we're mainly concerned with dietary protein and how it relates to health, building muscle, and weight loss.
Functions
Proteins have a variety of purposes:
-
Help repair damaged cells, tissues, and structures. It has a hand in the growth and development of nearly every living being.
-
Gives collagen and keratin in skin, nails, hair, and bone their unique structure.
- Gives collagen in bone and skin its elasticity.
-
Provides energy.
-
Aids chemical reactions.
-
Serve as chemical messengers, via hormones.
-
Regulates vascular system fluid levels.
-
Helps maintain pH levels in bodily fluids.
-
Aids the immune system.
Types of supplements
Although we suggest getting a majority of your protein from food, for some people, it can be difficult to get the recommended daily allowance (RDA) without supplementation, especially when trying to build muscle.
This is why we also recommend supplementation:
Whey protein
Whey is found in milk, absorbs quickly, and doesn't stay in your body long, making it a good choice after a rigorous workout.
Thanks to whey's typically high levels of L-leucine, an amino acid, it is anabolic and promotes muscle growth more than other type of protein supplements.
Casein
This protein dominates milk, and is a good meal replacement choice. You can also take it before bed. It's slow to absorb and stays in your body longer.
Soy
This is a plant-based protein. It's used for meal replacement, as a source of antioxidants, and is easily digestible.
Warning about soy protein
Some studies have shown that soy may affect hormonal balance. Research has also demonstrated that it can lower testosterone levels in men.[16, 17, 18] Because of this, we do not recommend soy protein or soy protein isolate for most individuals.
Egg protein
This fat-free and cholesterol-free protein is found in egg whites. t's also rich in potassium, which aids muscle contraction. Egg protein helps repair muscle after a workout. It absorbs quickly and is easily digestible. Egg protein contains all essential amino acids.[13]
Bulk egg whites are an incredible diet aid. You can purchase bulk egg whites here.
Whey protein pancakes
Rice protein
Rice protein comes from brown, white, and whole grain rice, and is easy to digest. Rice protein is packed with nutrients, including essential amino acids, fiber, carbohydrates, and vitamins B and E. It's free of fat, cholesterol, sugar, and salt.[14]
Milk protein
This protein comes from milk and is slow to digest. Over time, it helps build and preserve muscle. Milk protein contains all essential amino acids and includes both whey and casein forms.[15]
Pea protein
This is a highly digestible form of protein powder. It's great for those allergic to whey, casein, or milk. Research shows that pea protein is helpful in maintaining cholesterol and triglyceride levels.[21, 22]
Hemp protein
Hemp protein is made by grinding cannabis sativa seeds. Even though hemp and cannabis are from the same plant, hemp is not inebriating. Hemp protein contains all 20 amino acids used by humans, including eight essential aminos,
Hemp protein has a desirable fatty acid ratio, with lots of omega-3 fats, making it healthy for cardiovascular health.
Amino acids
Proteins are the building blocks of muscles, and amino acids are the building blocks of protein.
Essential amino acids
These can't be made by the body, so you need to get them from food. The first three of these are the branched-chain amino acids, or BCAAs. They are the most important amino acids for muscle repair and growth. Of the top three, L-leucine is critical for muscle growth and repair.
Important note
The ingredients label on your protein powder should state how much leucine it contains, and it should not be one of the smaller numbers in the amino acid breakdown.
Types of essential amino acids:
-
Leucine
-
Isoleucine
-
Valine
-
Lycine
-
Methionine
-
Phenylalanine
-
Threonine
-
Tryptophan
-
Histidine
Nonessential amino acids
The body makes nonessential amino acids from essential amino acids and from protein breakdown.[1]
-
Alanine
-
Asparagine
-
Aspartic acid
-
Glutamic acid
Conditional amino acids
These amino acids are essential when illness or stress strike.[1]
-
Arginine
-
Cysteine
-
Glutamine
-
Omithine
-
Tyrosine
-
Serine
-
Proline
-
Glycine
Important note about glycine and taurine in your protein
Be wary of protein supplements that include glycine and taurine. Because they're so inexpensive, they're often used to bolster protein content, which will be inflated on the label.
Avoid products that list these as an "added ingredient." It's possible you're being ripped off and not getting the true dietary amount of protein.
Food sources
Old protein signage
The majority of your protein-rich diet comes from healthy food sources, such as those listed here:
-
Meat, including beef and pork
-
Poultry, including chicken and turkey
-
Milk
-
Fish
-
Eggs and egg whites
-
Seeds
-
Dried beans and peas
-
Nuts and nut butters, such as peanuts, walnuts, almonds, and pistachios
Recommended dosage
Your daily diet should consist of anywhere from 10% to 40% protein. This is an extremely vague amount because it depends on what your unique dietary needs are and if you're in training or have a regular exercise routine.
Athletic needs
For athletes, the amount of protein required depends on your age and reason you're consuming the nutrient. The amount you need will always be based on your weight.[4]
When in doubt, consume 1g of protein per pound of bodyweight each day. As long as you're at a healthy weight, you can't go wrong starting here.
Here are the minimum numbers that experts recommend, some authorities suggest taking amounts as much as 2 to 4 times higher than the minimum RDA:
| Activity level | Amount per pound of bodyweight |
|---|---|
| Recreational | .5g to .75g |
| Competitive | .6g to .9g |
| Building muscle mass | .7g to .9g |
| Teens (active) | .8g to .9g |
Other sources put the general range for protein intake for exercisers at 1.4g to 2g per pound of body weight, with endurance athletes requiring 1g to 1.6g per pound, depending on exercise intensity and duration, plus the athlete's training status. Strength and power athletes need 1.6g to 2g per kilogram.[5]
We highly recommend using a food scale and a calorie counting app to help achieve your goals.
Start with 1g per pound
Again, the safe number for most people is 1g of protein per pound of bodyweight, every day - even rest days. Space it out throughout the day, and get your protein from food and supplement sources. Vary your diet to get a broad range of amino acids.
For a 160-pound male, consuming 175g of protein daily is not as easy as it may seem. Consistency is key. Build your diet around that number. This is where protein supplementation comes in handy.
If you are seeing decent muscle-building results, and want even more, you can add more protein, carbs, and some saturated fats.
General population
The recommended daily allowance (RDA) for the general population are as follows:[2]
| Age | RDA |
|---|---|
| Children (1 to 3 years) | 13g |
| Children (4 to 8 years) | 19g |
| Children (9 to 13 years) | 34g |
| Girls (14 to 18 years) | 46g |
| Boys (14 to 18 years) | 52g |
| Women (19 to 70+ years) | 46g |
| Men (19 to 70+) years: (active) | 56g |
Check out nutrition labels and you'll see that it really isn't difficult to get enough protein. People in industrialized countries like the U.S. often end up getting more than they need, especially those who eat a lot of animal protein.[6, 8]
It's the serious athletes and weight loss dieters that really need to focus on getting more of the nutrient.
Benefits
While we've talked about several benefits above, specifically in terms of building muscle, there are even more.
For exercise
-
Protein builds and repairs tissues.[10]
-
Amino acids provide quick energy when carbohydrates and fats aren't available.
-
Reducing calorie intake to facilitate weight loss may necessitate higher protein intake since you may not have enough carbohydrates and fat to provide needed energy. Be sure to eat enough complex carbs and healthy fats, which will help prevent protein sparing.
For weight loss
Protein may aid weight loss efforts in the following ways:[20]
-
Satiety: Protein boosts the feeling of satisfaction (i.e. feeling full) that may reduce total calorie consumption.
-
Thermogenesis: Thermogenesis is the generation of body heat. Protein tends to increase it, thus, positively affecting satiety and energy expenditure.
-
Fat-free mass growth and maintenance: Protein promotes slow muscle growth and maintain muscle over time.
But also consider these points:[19]
-
The key to weight loss, in general, is taking in fewer calories than you burn. However, we are more concerned with fat loss, which requires a shift from processed carbohydrates to natural proteins, fats, and vegetables.
-
Although replacing a meal here and there with a protein shake may help cut calories and lead to weight loss, if you make a habit of this, you'll be missing out on important micronutrients that whole foods provide.
-
Protein still contains calories, and consuming too much can lead to weight gain and fat storage.
-
If you take in more protein than is needed (for energy and making other proteins), excess protein is stored as fat. So don't consume too much protein to help build bigger muscles. It might backfire and cause unwanted weight gain instead.[3, 11]
-
If you fill up on protein, you may skip eating vegetables and fruits that are also required for optimal health.[9]
-
Excessive protein consumption may alter hormones and hormonal responses. The hormone leptin plays a role in helping you to curb excess eating.[9]
Stick to a balanced, healthy diet that includes fruits, vegetables, healthy fats, and lean protein, and get regular daily exercise to aid weight loss.[19]
One popular study demonstrated that consuming a whey protein shake before breakfast can promote fat loss, due to its ability to curb appetite, specifically fat-inducing carbohydrates, such as cereal grains.[23]
Deficiency and toxicity
Toxicity
Overconsumption of protein may lead to dehydration since metabolizing the nutrient requires a lot of water. Drink plenty of fluids when eating protein-rich foods or taking protein supplements to help flush byproducts caused by nutrient breakdown.[3, 9]
Deficiency
-
Happens when you don't get enough protein, or energy in the form of carbohydrates and fats.[9]
-
Can occur when you don't get enough quality or absorbable protein.[9]
-
Vegetarians have to be careful not to become protein deficient, as do people who exercise often and restrict calories. Consult a registered dietician if you need help managing your protein intake.[5, 8, 9]
Symptoms
Too much protein can cause kidney function complications, especially in people with kidney difficulties and diabetes.[9] It can also cause excessive calcium loss via urine, which can lead to osteoporosis, especially in women.[3]
Protein powders and shakes
Protein powders
There are many forms of protein powder, but the most common are whey, casein, and soy. Powders provide complete protein. Plus, they're convenient and easy to digest.[4]
The best times to use protein powder are:[4,12]
-
When starting a new workout regimen, especially with the goal of building muscle
-
When recovering from an injury
-
During growth spurts
-
When you're increasing the intensity of your workout
-
As you're switching to a vegetarian, vegan, or other protein-limited diet
Protein Shakes
Protein shakes are available in a variety of combinations containing protein, carbohydrates, and fats. Some have protein while others are high in carbohydrates. They are available in powder form and ready-to-drink, in a variety of flavors and forms. Shakes are often used by athletes following their workouts for the purpose of restoring energy.
Some benefits of protein shakes include helping the body recover from rigorous exercise. Protein can also replenish muscle glycogen stores in endurance athletes and repair muscle damage that occurs during bodybuilding exercises.[5]
It's unnecessary to supplement your diet with protein powders and shakes if you eat a healthy, balanced diet that includes fish, chicken, meat, and dairy.[4]
Side effects
It's important to separate the side effects of consuming low-quality meat from the side effects of protein. This is a distinction that is often over-looked.
Kidney function
The objection most frequently given for protein supplementation is that it's bad for the kidneys. This is one of those things that is now in the territory of, "If people say it enough, it must be true." This claim is one of the most baseless old wives' tales in the industry.
Kidney studies
High protein supplementation led to still-normal clearance rates of creatinine, urea, and albumin. Protein under 2.8g per kg (a whopping 6g of protein per pound of bodyweight!) did not impair renal function in athletes.[24]
A meta-analysis showed that healthy individuals have no adverse reaction to additional amounts of protein. When given extra protein, adaptive processes likely occur in the body, yet are within normal function.
This study essentially states that no research has provided evidence that protein can damage health. However, the meta-review does not prove it's healthy, either. It simply has not shown protein to interfere or damage renal health. Further, it does not recommend any type of dietary restriction.[25]
Here are some facts regarding dietary protein sources:[1, 7, 5]
-
Excessive meat consumption, especially grass-fed beef, can lead to high cholesterol, gout, and kidney problems. To reduce cholesterol irregularities, limit fatty cuts of meat, processed lunch meats, liver, egg yolks, and duck.
-
If you are eating whole eggs as a primary protein source, you will be taking in additional cholesterol and fat. Whether or not that is bad for you is debated often.
-
A diet high in cholesterol can boost LDL "bad" cholesterol levels.
-
Nuts and seeds are good sources of protein, but steer clear of added salt.
-
Do not consume whey or casein protein if you have a dairy allergy or intolerance.
Considerations
Healthy, non-athletic individuals with a proper diet rarely need supplemental protein.[1,2] Be sure to read the label on all protein supplements to make sure they contains the right ingredients in the amount you need or desire.[5]
Where to buy
Protein is expensive, and prices are always rising. You can see product listings here at PricePlow and save from 30% to 50% off retail prices. Plus, be sure to check our price-reduction updates each day.
Best whey protein
MTS Machine Whey Protein
We especially like MTS Nutrition Whey Protein for regular whey protein. If you're lactose intolerant, we suggest trying IsoFUEL or Dymatize ISO-100.
If you're vegan, vegetarian, or don't eat dairy, consider pea or hemp protein, which we believe are the next two best types of protein.
References
- "Protein in Diet;" MedlinePlus; Updated May 2012
- Centers for Disease Control and Prevention; "Protein;" Updated October 2012
- Jessica Matthews, M.S.; American Council on Exercise; "Are There Health Risks Concerning Eating Too Much Protein?" December 2009
- Gina Shaw; WebMD; "Do You Need Protein Powders?" 2011
- WebMD; "Protein Shakes;" 2012
- Louise Chang, MD; WebMD; "How Much Protein Do You Need?" 2011
- ChooseMyPlate.gov; "Why is it Important to Make Lean or Low-Fat Choices from the Protein Foods Group?"
- Rankin JW; Clinics in Sports Medicine; "Role of Protein in Exercise;" 1999
- Paul Insel, "Nutrition;" Fourth Edition, 2011
- Michael A. Clark, et. al.; "NASM Essentials of Personal Fitness Training;" Third Edition, 2008
- Neil Osterweil; WebMD; "The Benefits of Protein"
- Montana State University; "Sports Nutrition: Protein Goals"
- Dustin Bogle; Livestrong.com; "What are the Benefits of Egg Protein;" 2010
- Benjamin Small; Livestrong.com; "What are the Benefits of Rice Protein Powder?" 2010
- National Dairy Council; "Dairy Protein Benefits for Physically Active People;" 2008
- Goodin S, et. al.; Cancer Epidemiology, Biomarkers and Prevention; "Clinical and Biological Activity of Soy Protein Powder Supplementation in Healthy Male Volunteers;" April 2007
- Hamilton-Reeves JM, et. al.; Fertility and Sterility; "Clinical Studies Show No Effects of Soy Protein or Isoflavones on Reproductive Hormones in Men: Results of a Meta-Analysis;" August 2010
- Messina M; Fertility and Sterility; "Soybean Isoflavone Exposure does not have Feminizing Effects on Men: A Critical Examination of the Clinical Evidence;" May 2010
- Katherine Zeratsky, RD, LD; Mayo Clinic; "Protein Shakes: Good for Weight Loss?" 2012
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Sleep Protein combines 20g milk protein with melatonin-free sleep ingredients for overnight muscle recovery and deep sleep. -
Aug 02, 2025 Product News
Musclesport Lean Whey has new variations: Category: Whey Protein Isolate -
Aug 01, 2025 
YouTube Video
Master Foods Lab: New Functional Protein Snack Concepts - Protein Muffins, Coffee Bars & More -
Aug 01, 2025 
YouTube Video
Protein From THIN AIR: Solar Foods SOLEIN® | Episode 175 -
Aug 01, 2025 
TikTok Video
Master Foods Lab showcases new functional protein snack concepts that prove better-for-you... -
Jul 31, 2025 
Blog Post
Protein 'Out of Thin Air' with Solar Foods Solein® - Juan Benítez-García & Sini Möttönen | Episode #175
Solar Foods' Juan Benítez-García & Sini Möttönen discuss Solein® protein made from air, 80% protein content, & NASA space applications on Episode #175 -
Jul 31, 2025 
YouTube Video
MuscleTech NitroTech Testing Controversy Debunked | Fake Overseas Claims Exposed -
Jul 31, 2025 
Blog Post
The Malaysian MuscleTech Nitro-Tech Testing Controversy: Facts, Fiction, and Lab Tests Revealed
MuscleTech protein allegations investigated. Unauthorized distributor tested likely counterfeit product. Independent labs confirm 36.5-36.8g protein per serving -
Jul 31, 2025 
Blog Post
Master Foods Lab Unveils Five Innovative Protein Snack Concepts
Master Foods Lab showcases 5 new functional food concepts including protein muffins and enrobed coffee bars that deliver bakery-quality taste and texture. -
Jul 31, 2025 
TikTok Video
@muscletech nitrotech testing debunked -
Jul 31, 2025 
Product News
Green Regimen Elite Plant Based Meal Replacement was created.
Categories: Meal Replacement, Vegan Protein Powder -
Jul 28, 2025 Product News
Oh Yeah! ONE Bar has new variations: Categories: High Protein Snacks, Protein Bars -
Jul 28, 2025 
Product News
Optimum Nutrition Flex Food was created.
Category: Meal Replacement -
Jul 26, 2025 Product News
Musclesport Lean Whey has new variations: Category: Whey Protein Isolate -
Jul 25, 2025 Product News
Quest Nutrition Quest Protein Bar has new variations: Categories: High Protein Snacks, Protein Bars -
Jul 24, 2025 
YouTube Video
Creatine in Beverages! Glanbia Nutritionals CreaBev®, OptiATP™, and More | Episode #174 -
Jul 24, 2025 
Blog Post
Glanbia Nutritionals Strength Platform: CreaBev®, OptiATP™, and the Future of Beverage Innovation | Episode #174
Glanbia Nutritionals' Rachel Schreck & Brent Petersen discuss CreaBev®, OptiATP™ & beverage-stable innovations on PricePlow Podcast #174. -
Jul 22, 2025 
Product News
Dymatize ISO-100 has new variations: Category: Whey Protein Isolate -
Jul 18, 2025 Product News
Alpha Prime Supps Prime Bites Protein Brownie has new variations: Category: Protein Brownies -
Jul 18, 2025 Product News
Rule 1 R1 Protein Whey Isolate has new variations: Category: Whey Protein Isolate -
Jul 17, 2025 
Product News
Dymatize Protein-Rich Shake was created.
Category: RTD Protein Shakes -
Jul 17, 2025 
Product News
Quest Nutrition Quest Protein Bar - minis was created.
Category: Protein Powder -
Jul 16, 2025 
YouTube Video
Animal Loaded Whey Frosted Cinnamon Bun – Cinnamon Roll in a Scoop? -
Jul 16, 2025 
TikTok Video
@officialanimalpak Frosted Cinnamon Bun Protein #supplements #protein -
Jul 16, 2025 Product News
Rule 1 R1 Protein Whey Isolate has new variations: Category: Whey Protein Isolate -
Jul 15, 2025 
YouTube Video
Musclesport Apple Pie A La Mode Lean Whey – Would You Try This Flavor? -
Jul 15, 2025 
TikTok Video
@musclesportusa Apple Pie A La Mode Lean Whey packs 25g protein with only 120 calories per... -
Jul 15, 2025 
Product News
AllMax Nutrition Meal Prep Lite was created.
Category: Meal Replacement -
Jul 13, 2025 
Product News
Ryse Supps Protein Drink RTD was created.
Category: RTD Protein Shakes -
Jul 13, 2025 
TikTok Video
Sensapure Flavors takes on the toughest protein challenges -- from bright orange Solein to... -
Jul 12, 2025 Product News
Dymatize ISO-100 has new variations: Category: Whey Protein Isolate -
Jul 12, 2025 Product News
Rule 1 R1 Protein Whey Isolate was created.
Category: Whey Protein Isolate -
Jul 11, 2025 Product News
Atkins Soft Baked Protein Bar was created.
Categories: High Protein Snacks, Protein Bars -
Jul 10, 2025 
Blog Post
Mastering the Impossible: How Sensapure Flavors Conquers Novel Protein Challenges
Sensapure Flavors masters protein flavoring challenges from bright orange air-based proteins to bitter plant sources. Visit Booth S229 at IFT FIRST July 14-16. -
Jul 10, 2025 
Product News
Optimum Nutrition 100% Whey Protein Gold Standard has new variations: Category: Whey Protein -
Jul 09, 2025 
YouTube Video
Musclesport White Chocolate Peanut Butter Protein – Brick & Mortar Exclusive w/ Real Chocolate Curls -
Jul 09, 2025 
Product News
MuscleTech Plasma Whey was created.
Category: Whey Protein -
Jul 09, 2025 
TikTok Video
Brick and mortar exclusive! New white chocolate peanut butter from @musclesportusa -
Jul 08, 2025 
TikTok Video
A new protein made FROM THIN AIR? Protein typically comes from dairy, plant, or other animal... -
Jul 07, 2025 
YouTube Video
Amino Acid Absorption Enhanced by Peak ATP®: New Research Results 2025 -
Jul 07, 2025 
Blog Post
Solein® by Solar Foods: How Protein "Out of Thin Air" Will Transform the Supplement Industry
Finnish company Solar Foods creates Solein protein from air and electricity. 78% protein with complete amino acids and B12. Now in production. -
Jul 07, 2025 
Product News
Rule 1 R1 Whey Protein was created.
Category: Whey Protein -
Jul 07, 2025 
TikTok Video
PEAK ATP® + Protein = Better Absorption New research shows this supplement combination enhances... -
Jul 01, 2025 
Product News
Met-Rx Big 100 Bars has new variations: Categories: High Protein Snacks, Protein Bars -
Jun 28, 2025 
Product News
Hosstile Supplements ISO [H1] has new variations: Categories: Grass-Fed Whey Protein, Whey Protein Isolate -
Jun 27, 2025 
Blog Post
Amino Acid Absorption Enhanced by Peak ATP®! New ATP / Protein Research Coming
New research shows PEAK ATP enhances amino acid absorption from whey and plant proteins, addressing a protein utilization bottleneck across age groups. -
Jun 27, 2025 
Product News
Basic Supplements Whey has new variations: Category: Whey Protein -
Jun 26, 2025 
Product News
Jesse's Wakeup! Goodnite! Bites was created.
Categories: High Protein Snacks, Protein Bars -
Jun 26, 2025 
Product News
Perfect Sports DIESEL New Zeland Protein Bar was created.
Categories: High Protein Snacks, Protein Bars -
Jun 25, 2025 
Product News
Black Magic Protein Multi-Source has new variations: Category: Protein Powder -
Jun 25, 2025 Product News
Optimum Nutrition 100% Whey Protein Gold Standard has new variations: Category: Whey Protein -
Jun 25, 2025 
Product News
Legion EGG+ Egg Protein Powder was created.
Category: Egg Protein -
Jun 20, 2025 
Product News
Transparent Labs Organic Vegan Plant-Based Protein Isolate was created.
Category: Vegan Protein Powder -
Jun 18, 2025 
YouTube Video
Legendary Foods Protein Donuts - Made OF Protein, Not WITH Protein (50% Protein Calories!) -
Jun 18, 2025 
YouTube Video
Legendary Foods Protein Donuts Unboxing - 20g Protein, 0g Sugar -
Jun 18, 2025 
Product News
Myprotein Clear Whey Protein - Summer Mocktail was created.
Category: Clear Whey Protein Isolate -
Jun 18, 2025 Product News
Jocko Fuel MOLK Protein Powder has new variations: Category: Protein Powder -
Jun 18, 2025 
TikTok Video
Made OF protein- not WITH protein! @legendaryfoods -
Jun 18, 2025 
TikTok Video
Unboxing @legendaryfoods Protein Donuts! Which one should we try first? Macros per 2-donut... -
Jun 17, 2025 
Product News
Manitoba Harvest Hemp Protein +Fiber was created.
Categories: Fiber, Hemp Protein -
Jun 17, 2025 
Product News
Garden of Life Creamy Protein with OatMilk was created.
Category: Vegan Protein Powder -
Jun 17, 2025 Deal
Optimum Nutrition 100% Whey Protein Gold Standard hit the Hot Deals page:- 4 Lbs. - Vanilla Ice Cream is on sale for $59.99 at DPS Nutrition – Buy 1 Get 1 FREE!
-
Jun 16, 2025 
Blog Post
GNC CEO Michael Costello is ONE OF US! | Episode #170
GNC CEO Michael Costello discusses his consumer-first turnaround strategy, franchise relationships, and authentic supplement industry journey. -
Jun 16, 2025 
Blog Post
Legendary Foods Protein Donuts: With 50% of Calories From Protein!
Legendary Foods Protein Donuts deliver 20g protein and 0g sugar per serving. With 50% of calories from protein, these satisfy cravings and hunger. -
Jun 16, 2025 
Product News
Emerald Laboratories Pea+ with Levagen+ was created.
Category: Pea Protein -
Jun 16, 2025 
Product News
Vega Premium All-In-One Nutrition (Plant-Based Protein) was created.
Category: Vegan Protein Powder -
Jun 16, 2025 
Product News
ABB Protein Powder was created.
Category: Protein Powder -
Jun 16, 2025 
Product News
Muscle Pharm Pro Series Clear-ISO was created.
Category: Clear Whey Protein Isolate -
Jun 14, 2025 
Product News
Gains in Bulk Lean Protein was created.
Category: Protein Brownies -
Jun 14, 2025 
Product News
Be Amazing Grass-Fed Protein was created.
Category: Grass-Fed Whey Protein -
Jun 14, 2025 
Product News
NutraBio Whey Protein Isolate has new variations: Category: Whey Protein Isolate -
Jun 14, 2025 
Product News
Rule 1 R1 Clear Whey Isolate was created.
Category: Clear Whey Protein Isolate -
Jun 13, 2025 
Product News
Bryan Johnson Blueprint Longevity Protein was created.
Category: Vegan Protein Powder -
Jun 13, 2025 
Product News
Bryan Johnson Blueprint Protein (Plant Protein) was created.
Category: Vegan Protein Powder -
Jun 12, 2025 
YouTube Video
Jack Sehgal & Ben Benedict: Nutralabz Launches a GR8 Partnership with GNC | Episode 169 -
Jun 12, 2025 
Blog Post
Jack Sehgal & Ben Benedict: Nutralabz Launches a GR8 Partnership with GNC | Episode #169
Jack Sehgal & Ben Benedict discuss Nutralabz' brand house strategy, Basic Supplements & GR8 Lifestyle success on PricePlow Podcast #169. -
Jun 10, 2025 
Product News
Bryan Johnson Blueprint Macadamia Protein Bar (Plant Protein) was created.
Category: Vegan Protein Bars -
Jun 09, 2025 
Product News
Vega Protein + Nutrition (Plant-Based Protein) was created.
Category: Vegan Protein Powder -
Jun 08, 2025 
Product News
Legendary Foods Protein Donuts Plus was created.
Category: Protein Cookies -
Jun 08, 2025 
Product News
Designs For Health Hydrolyzed ISO-Whey Protein was created.
Category: Hydrolyzed Whey Protein -
Jun 07, 2025 
Product News
Panda Supplements FUEL-ISO was created.
Category: Whey Protein Isolate -
Jun 06, 2025 
YouTube Video
Gorilla Mind Protein Bars Review - 20g Protein Per Bar -
Jun 04, 2025 
YouTube Video
TJ DILLASHAW: From Fighter to Founder of Wild Society Nutrition | Episode 168 -
Jun 04, 2025 
Blog Post
TJ Dillashaw: From Fighter to Founder of Wild Society Nutrition | Episode #168
UFC champion TJ Dillashaw discusses Wild Society Nutrition, clean supplements, and his fighter-to-founder journey on PricePlow Podcast #168 -
Jun 04, 2025 
Product News
Wild Society Nutrition Clear Whey Isolate Protein with Electrolytes was created.
Category: Clear Whey Protein Isolate -
Jun 04, 2025 
Product News
Wild Society Nutrition 100% Grass-Fed Whey Protein Powder was created.
Categories: Natural Protein Powder, Whey Protein -
Jun 02, 2025 
YouTube Video
Musclesport Lean Whey Neapolitan Ice Cream - Summer Scoops 2025 -
Jun 02, 2025 
YouTube Video
Enhanced Labs Primal Protein Has ZERO Carbs and ISN'T Plant-Based -
Jun 02, 2025 
Blog Post
GHOST Cinnamon Toast Crunch Protein Cereal: The Birthday Breakfast of Legends
GHOST Protein Cereal x Cinnamon Toast Crunch drops for 9th birthday. 17g protein per serving. Exclusive General Mills collab on GHOST site. -
Jun 02, 2025 
TikTok Video
NEAPOLITAN ICE CREAM PROTEIN @musclesportusa -
Jun 02, 2025 
TikTok Video
Have you tried the @gorillamind Protein Bars? What’s your pick? #protein #proteinbars #recovery -
Jun 02, 2025 
TikTok Video
What kind of protein do you use? If you’re looking for a cleaner protein that ISN’T plant based,... -
May 30, 2025 
Product News
Legion Whey Concentrate was created.
Category: Whey Protein -
May 29, 2025 
Product News
Nutricost Beef Protein Isolate was created.
Category: Beef Protein -
May 28, 2025 
Product News
Designs For Health Grass-Fed Beef Protein was created.
Category: Beef Protein -
May 28, 2025 
Product News
Gaspari Nutrition Proven Blend Multi-Source Protein was created.
Category: Protein -
May 27, 2025 
Product News
Sculpt Nation PROTEIN was created.
Category: Protein -
May 22, 2025 Product News
Musclesport Lean Whey has new variations: Category: Whey Protein Isolate -
May 22, 2025 
Blog Post
Musclesport Summer Scoops 2025: Neapolitan Ice Cream Kicks Off The Season!
Musclesport launches Neapolitan Ice Cream Lean Whey as part of their 2025 Summer Scoops collection featuring four ice cream-inspired protein flavors. -
May 21, 2025 
YouTube Video
GHOST Clear Whey Is Here to STAY -
May 21, 2025 
Blog Post
Ghost Clear Whey: Three Refreshing Flavors Join the Permanent Lineup
GHOST Clear Whey joins the permanent lineup with Blue Raspberry, Strawberry Watermelon, and Orange Cream flavors. 25g protein in a refreshing, juice-like shake. -
May 21, 2025 
Product News
Vega Performance Protein + Creatine was created.
Categories: Creatine, Whey Protein -
May 21, 2025 
TikTok Video
Is this protein the CLEAR choice for summer? @ghostlifestyle What flavor do you want to try...
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Protein Deals
The following hot deals are still active:
- Aug 21, 2025Rule 1 BaR1 hit the Hot Deals page:
- 12 Bars - Birthday Cake is on sale for $14.60 at DPS Nutrition!
- 12 Bars - Fudge Brownie Crunch is on sale for $14.60 at DPS Nutrition!
- 12 Bars - Salted Caramel Crunch is on sale for $14.60 at DPS Nutrition!
- Jun 17, 2025Optimum Nutrition 100% Whey Protein Gold Standard hit the Hot Deals page:
- 4 Lbs. - Vanilla Ice Cream is on sale for $59.99 at DPS Nutrition – Buy 1 Get 1 FREE!
Protein Price Alerts
The following price alerts are still active:
- Oct 05, 2025Dymatize Elite 100% Whey 2 Lbs. (only Cookies & Cream) dropped by 42.8% to $20.03 at Amazon
- Oct 03, 2025Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Chocolate Malt, Coffee) dropped by 6.6% to $135.00 at Muscle and Strength
- Oct 03, 2025Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only White Chocolate) dropped by 8.8% to $135.00 at Muscle and Strength
- Oct 03, 2025Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Banana Cream, Chocolate Coconut, Strawberries & Cream) dropped by 15.6% to $135.00 at Muscle and Strength
- Oct 03, 2025Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Double Rich Chocolate) dropped by 10% to $135.00 at Muscle and Strength
- Oct 03, 2025Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Chocolate Peanut Butter, Cookies & Cream, Extreme Milk Chocolate, French Vanilla Creme, Mocha Cappuccino, Rocky Road, Vanilla Ice Cream) dropped by 12.3% to $135.00 at Muscle and Strength
- Oct 03, 2025Optimum Nutrition 100% Whey Protein Gold Standard 0.95 Lbs. (only Vanilla Ice Cream) dropped by 43.6% to $21.99 at Amazon
- Oct 03, 2025Beyond Raw Dynamic Whey 25 Servings (only Vanilla Ice Cream) dropped by 15% to $33.99 at GNC
- Oct 02, 2025Musclesport Lean Whey 2 Lbs. (only Salted Caramel) dropped by 11.9% to $48.45 at Musclesport.com
- Sep 30, 2025NutraBio Whey Protein Isolate 5 Lbs. (only Cookies and Cream) dropped by 10% to $109.99 at NutraBio
- Sep 30, 2025NutraBio Whey Protein Isolate 2 Lbs. (only Cookies and Cream) dropped by 17.5% to $54.99 at NutraBio
- Sep 30, 2025Optimum Nutrition 100% Whey Protein Gold Standard 10 Lbs. (only Vanilla Ice Cream) dropped by 14% to $124.30 at Amazon
- Sep 30, 2025Redcon1 MRE 25 Servings (only Waffles & Syrup) dropped by 7.9% to $69.99 at Walmart
- Sep 29, 2025Optimum Nutrition 100% Whey Protein Gold Standard 10 Lbs. (only Extreme Milk Chocolate) dropped by 6% to $135.82 at Amazon
- Sep 29, 2025GHOST Whey Protein 1.1 Lbs. (only Nutter Butter) dropped by 15.5% to $29.99 at Target.com
- Sep 28, 2025Jocko Fuel MOLK Protein Powder 2.5 Lbs. dropped by 19.9% to $35.99 at DPS Nutrition
- Sep 27, 2025Musclesport Lean Whey 2 Lbs. (only Pistachio Ice Cream) dropped by 38.1% to $29.99 at NutritionFaktory.com
- Sep 26, 2025Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Delicious Strawberry) dropped by 23% to $61.59 at AllStarHealth
- Sep 26, 2025Musclesport Lean Whey 2 Lbs. (only Carrot Cake) dropped by 15% to $48.45 at Musclesport.com
- Sep 24, 2025Musclesport Lean Whey 2 Lbs. (only Banana Foster Waffle Sundae, Cafe Almond Mocha Bliss) dropped by 7% to $45.05 at Campus Protein
- Sep 24, 2025Musclesport Lean Whey 2 Lbs. (only Irish Cookie Shake) dropped by 18.1% to $45.05 at Campus Protein
- Sep 24, 2025EVLution Nutrition 100% Whey Protein 1 Lb. (only Double Rich Chocolate) dropped by 36.4% to $14.62 at iHerb.com
- Sep 24, 2025Beyond Raw Dynamic Whey 25 Servings (only Tiramisu) dropped by 15% to $33.99 at GNC
- Sep 23, 2025Beyond Raw Dynamic Gainer 15 Servings (only Strawberry Shortcake) dropped by 15% to $63.74 at GNC
- Sep 22, 2025Magnum Nutraceuticals Quattro 4 Lbs. (only Chocolate Love, Peanut Butter Cup) dropped by 6.7% to $69.99 at Muscle and Strength
- Sep 22, 2025GHOST Whey Protein 2 Lbs. (only Milk Chocolate) dropped by 6.4% to $40.00 at Ghost Lifestyle
- Sep 20, 2025Optimum Nutrition 100% Whey Protein Gold Standard 2 Lbs. (only Cookies & Cream) dropped by 33.3% to $24.95 at DPS Nutrition
- Sep 18, 2025Optimum Nutrition 100% Whey Protein Gold Standard 2 Lbs. (only Strawberry) dropped by 6.3% to $29.99 at DPS Nutrition
- Sep 18, 2025Musclesport Lean Whey 2 Lbs. (only Lemon Pound Cake) dropped by 11.9% to $48.45 at Musclesport.com
- Sep 17, 2025Black Magic Protein Multi-Source 2 Lbs. (only Horchata) dropped by 15.4% to $42.30 at NFSupps.com (NutriFit)
- Sep 15, 2025Magnum Nutraceuticals Quattro 2 Lbs. (only Iced Caramel Macchiato) dropped by 7.9% to $34.99 at Muscle and Strength
- Sep 14, 2025GHOST Whey Protein 2 Lbs. (only Cereal Milk, Fruity Cereal Milk) dropped by 11.1% to $40.00 at Ghost Lifestyle
- Sep 11, 2025Musclesport Lean Whey 2 Lbs. (only Fruity Cereal, Rocky Road) dropped by 11.9% to $48.45 at Musclesport.com
- Sep 11, 2025Musclesport Lean Whey 5 Lbs. (only Chocolate Peanut Butter, Cookies & Cream) dropped by 10.7% to $89.25 at Musclesport.com
- Sep 11, 2025PEScience Vegan Select Protein 1.8 Lbs. (only Pumpkin Pie) dropped by 11.1% to $39.99 at PEScience
- Sep 09, 2025Optimum Nutrition 100% Whey Protein Gold Standard 1.55 Lbs. (only Double Rich Chocolate) dropped by 42.8% to $15.99 at Target.com
- Sep 09, 2025Optimum Nutrition 100% Whey Protein Gold Standard 1.55 Lbs. (only Fruity Cereal) dropped by 26.7% to $27.99 at Target.com
- Sep 05, 2025Musclesport Lean Whey 5 Lbs. (only Vanilla Ice Cream) dropped by 10.7% to $89.25 at Musclesport.com
- Sep 04, 2025Musclesport Lean Whey 2 Lbs. (only Monster Cookie) dropped by 11.9% to $48.45 at Musclesport.com
- Aug 24, 2025Optimum Nutrition 100% Whey Protein Gold Standard 1.55 Lbs. (only French Vanilla Creme) dropped by 9.7% to $27.99 at Target.com
- Aug 23, 2025Optimum Nutrition 100% Whey Protein Gold Standard 1.55 Lbs. (only Extreme Milk Chocolate) dropped by 9.7% to $27.99 at Target.com
- Aug 01, 2025GHOST Vegan Protein 28 Servings (only Pancake Batter) dropped by 11.1% to $40.00 at Ghost Lifestyle
- Jul 26, 2025Optimum Nutrition 100% Whey Protein Gold Standard 2 Lbs. (only Vanilla Ice Cream) dropped by 8.6% to $31.99 at DPS Nutrition
- Jul 26, 2025Musclesport Lean Whey 2 Lbs. (only Black Forest Cherry Chocolate Cake) dropped by 53.6% to $25.50 at Musclesport.com
- Jul 19, 2025Musclesport Lean Whey 2 Lbs. (only Peanut Butter Crunch) dropped by 11.9% to $48.45 at Musclesport.com
- Jun 20, 2025GHOST Whey Protein 2 Lbs. (only Peanut Butter Cereal Milk) dropped by 11.1% to $40.00 at Ghost Lifestyle
- Jun 17, 2025Musclesport Lean Whey 1 Lb. (only Chocolate Ice Cream) dropped by 15% to $25.50 at Musclesport.com
- Jun 12, 2025Universal Animal Whey 4 Lbs. (only Chocolate) dropped by 6.6% to $55.99 at DPS Nutrition
- Jun 09, 2025Universal Animal Whey 10 Lbs. (only Chocolate) dropped by 9.7% to $129.99 at AllStarHealth
- May 26, 2025GHOST Whey Protein 2 Lbs. (only Marshmallow Cereal Milk) dropped by 6.4% to $40.00 at Ghost Lifestyle
- May 21, 2025PEScience Select Protein 4 Oats 12 Servings (only Apple Cinnamon) dropped by 54.4% to $14.99 at PEScience
- May 16, 2025PEScience Vegan Select Protein 5 Servings (only Vanilla Indulgence) dropped by 14.9% to $11.05 at PEScience
- May 08, 2025Musclesport Lean Whey 2 Lbs. (only Caramel Coconut) dropped by 11.9% to $48.45 at Musclesport.com
- May 08, 2025GHOST Whey Protein 2 Lbs. (only Cinnabon) dropped by 6.4% to $40.00 at Ghost Lifestyle
- Apr 30, 2025Musclesport Lean Whey 5 Lbs. (only Protella) dropped by 15% to $89.25 at Musclesport.com
- Apr 29, 2025GHOST Vegan Protein 28 Servings (only Banana Pancake Batter, Peanut Butter Cereal Milk) dropped by 6.4% to $40.00 at Ghost Lifestyle
- Apr 25, 2025Musclesport Lean Whey 2 Lbs. (only XMAS Peppermint Mocha Cookie Shake) dropped by 8.6% to $48.45 at Musclesport.com
- Feb 20, 2025Optimum Nutrition 100% Whey Protein Gold Standard 10 Lbs. (only Cookies & Cream) dropped by 9.6% to $159.99 at VitaCost.com
- Jan 23, 2025Musclesport Lean Whey 5 Lbs. (only Strawberry Ice Cream) dropped by 10.7% to $89.25 at Musclesport.com
- Dec 30, 2024Redcon1 MRE 25 Servings (only Strawberry Shortcake) dropped by 12.7% to $56.70 at Suppz.com
- Aug 23, 2024GHOST Vegan Protein 28 Servings (only Cinnabon) dropped by 20% to $40.00 at Ghost Lifestyle
- Jul 03, 2024Musclesport Lean Whey 1 Lb. (only DippsAdoodles) dropped by 27.1% to $25.50 at Musclesport.com
- Feb 27, 2024PEScience Select Protein 4 Oats 12 Servings (only Maple Brown Sugar) dropped by 14.9% to $14.99 at PEScience
Sign up for future Protein deals and coupons!
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Protein Reviews & Videos
-
Oct 04, 2025Ghost Protein Bar Review: 20g Protein, 2g Sugar, Candy Bar Taste?
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Oct 03, 2025GHOST PROTEIN BAR IS HERE
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Oct 02, 2025MuscleTech's Quality Control and Innovation Pipeline with Raza Bashir | Episode #183
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Oct 01, 2025Core Nutritionals Starscream Transformers Collab | Energon, Allspark & Protron!
-
Sep 27, 2025Ghost Protein Bars Are Here: Chocolate Chip Cookie Dough Completes the Trilogy
-
Sep 27, 2025Ghost Protein Bar Announcement: New Chocolate Peanut Butter Flavor (20g Protein)
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Sep 26, 2025Animal Clear Whey Protein: Blueberry Acai vs Watermelon Limeade (BOGO 50% at The Vitamin Shoppe!)
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Sep 26, 2025GHOST Whey Count Chocula: Real Monster Marshmallows in Your Protein Shake
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Sep 26, 2025@GHOST LIFESTYLE bars are all here!
-
Sep 25, 2025MuscleSport Protein Whoopie: Gluten-Free Protein Snack With 20g Protein
-
Sep 25, 2025Are you going to try the new @GHOST LIFESTYLE bars? @Kaitlyn Kenna Smith
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Sep 25, 2025Have you tried the clear whey from @AnimalPak ?
-
Sep 25, 2025Is @GHOST LIFESTYLE whey worth your money?
-
Sep 24, 2025Would up try these @MuscleSport®️ protein whoopies?
-
Sep 22, 2025GHOST® Whey x Count Chocula® | Real Monster Marshmallows in Protein Powder!
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Sep 22, 2025Have you ever bough tried @fitbutters ? We’re a little obsessed… #fitbutters #pumpkinpie...
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Sep 20, 2025Glanbia Nutritionals Better-for-You Snack Setup: BarPro, Crunchies & Functional Bioactives
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Sep 19, 2025Have you ever wondered how protein bars and snacks get their function with less calories?...
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Sep 19, 2025NEW @GHOST LIFESTYLE WHEY COLLAB WITH COUNT CHOCULA #protein #whey #cereal #chocolate
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Sep 18, 2025BUCKED UP FOUNDERS TELL ALL | Ryan and Jeff Gardner PricePlow Podcast Episode 181
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Sep 18, 2025Core Nutritionals Transformers Starscream: Here's What You Need to Know
-
Sep 18, 2025@core.nutritionals x @transformersofficial Here’s what you need to know. #crushlt...
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Sep 10, 2025GHOST x Sour Strips Rainbow 2025: Legend V4, Clear Whey, BCAA, Energy Get the Sour Treatment
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Sep 06, 2025GHOST Sour Strips Collab is BACK! Energy, Pre, BCAA & Clear Whey
-
Sep 02, 2025Ghost Protein Bar Launch: Where to Buy & What Makes It Different
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Sep 02, 2025What’s the MOST REQUESTED flavor that is the most DISAPPOINTING? Flavor extraordinaire Tyrus...
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Sep 02, 2025@ghostlifestyle PROTEIN BAR. SECURE A BAR 9/3 AVAILABLE ON SITE 9/17 OCTOBER LAUNCH TO...
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Aug 28, 2025MuscleSport Lean Whey Pumpkin Spice Donut | Limited Fall Protein Flavor
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Aug 28, 2025Pumpkin Spice Donut Protein is HERE @musclesportusa Lean Whey nailed fall flavor. Would you try...
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Aug 26, 2025Plasma Whey & Plasma BCAA by MuscleTech | 123% Better Bioavailability + 2.8x Absorption
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Aug 12, 2025Solein’s revolutionary nutrition secret! 80% protein made from air -- with fiber, fats, and...
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Aug 07, 2025What you need to know about Solein - A New Protein Category? #protein #supplements
-
Aug 01, 2025Master Foods Lab: New Functional Protein Snack Concepts - Protein Muffins, Coffee Bars & More
-
Aug 01, 2025Protein From THIN AIR: Solar Foods SOLEIN® | Episode 175
-
Aug 01, 2025Master Foods Lab showcases new functional protein snack concepts that prove better-for-you...
-
Jul 31, 2025MuscleTech NitroTech Testing Controversy Debunked | Fake Overseas Claims Exposed
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Jul 31, 2025@muscletech nitrotech testing debunked
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Jul 24, 2025Creatine in Beverages! Glanbia Nutritionals CreaBev®, OptiATP™, and More | Episode #174
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Jul 16, 2025Animal Loaded Whey Frosted Cinnamon Bun – Cinnamon Roll in a Scoop?
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Jul 16, 2025@officialanimalpak Frosted Cinnamon Bun Protein #supplements #protein
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Jul 15, 2025Musclesport Apple Pie A La Mode Lean Whey – Would You Try This Flavor?
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Jul 15, 2025@musclesportusa Apple Pie A La Mode Lean Whey packs 25g protein with only 120 calories per...
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Jul 13, 2025Sensapure Flavors takes on the toughest protein challenges -- from bright orange Solein to...
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Jul 09, 2025Musclesport White Chocolate Peanut Butter Protein – Brick & Mortar Exclusive w/ Real Chocolate Curls
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Jul 09, 2025Brick and mortar exclusive! New white chocolate peanut butter from @musclesportusa
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Jul 08, 2025A new protein made FROM THIN AIR? Protein typically comes from dairy, plant, or other animal...
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Jul 07, 2025Amino Acid Absorption Enhanced by Peak ATP®: New Research Results 2025
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Jul 07, 2025PEAK ATP® + Protein = Better Absorption New research shows this supplement combination enhances...
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Jun 18, 2025Legendary Foods Protein Donuts - Made OF Protein, Not WITH Protein (50% Protein Calories!)
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Jun 18, 2025Legendary Foods Protein Donuts Unboxing - 20g Protein, 0g Sugar
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