Protein is made up of 20 amino acids, the building blocks of muscle. It's the most important macronutrient for lean muscle repair and growth. Proteins are in our tissues, cells, glands, organs, hormones, and even bodily fluids.
Protein can mean many things, but here, we're mainly concerned with dietary protein and how it relates to health, building muscle, and weight loss.
Functions
Proteins have a variety of purposes:
-
Help repair damaged cells, tissues, and structures. It has a hand in the growth and development of nearly every living being.
-
Gives collagen and keratin in skin, nails, hair, and bone their unique structure.
- Gives collagen in bone and skin its elasticity.
-
Provides energy.
-
Aids chemical reactions.
-
Serve as chemical messengers, via hormones.
-
Regulates vascular system fluid levels.
-
Helps maintain pH levels in bodily fluids.
-
Aids the immune system.
Types of supplements
Although we suggest getting a majority of your protein from food, for some people, it can be difficult to get the recommended daily allowance (RDA) without supplementation, especially when trying to build muscle.
This is why we also recommend supplementation:
Whey protein
Whey is found in milk, absorbs quickly, and doesn't stay in your body long, making it a good choice after a rigorous workout.
Thanks to whey's typically high levels of L-leucine, an amino acid, it is anabolic and promotes muscle growth more than other type of protein supplements.
Casein
This protein dominates milk, and is a good meal replacement choice. You can also take it before bed. It's slow to absorb and stays in your body longer.
Soy
This is a plant-based protein. It's used for meal replacement, as a source of antioxidants, and is easily digestible.
Warning about soy protein
Some studies have shown that soy may affect hormonal balance. Research has also demonstrated that it can lower testosterone levels in men.[16, 17, 18] Because of this, we do not recommend soy protein or soy protein isolate for most individuals.
Egg protein
This fat-free and cholesterol-free protein is found in egg whites. t's also rich in potassium, which aids muscle contraction. Egg protein helps repair muscle after a workout. It absorbs quickly and is easily digestible. Egg protein contains all essential amino acids.[13]
Bulk egg whites are an incredible diet aid. You can purchase bulk egg whites here.
Whey protein pancakes
Rice protein
Rice protein comes from brown, white, and whole grain rice, and is easy to digest. Rice protein is packed with nutrients, including essential amino acids, fiber, carbohydrates, and vitamins B and E. It's free of fat, cholesterol, sugar, and salt.[14]
Milk protein
This protein comes from milk and is slow to digest. Over time, it helps build and preserve muscle. Milk protein contains all essential amino acids and includes both whey and casein forms.[15]
Pea protein
This is a highly digestible form of protein powder. It's great for those allergic to whey, casein, or milk. Research shows that pea protein is helpful in maintaining cholesterol and triglyceride levels.[21, 22]
Hemp protein
Hemp protein is made by grinding cannabis sativa seeds. Even though hemp and cannabis are from the same plant, hemp is not inebriating. Hemp protein contains all 20 amino acids used by humans, including eight essential aminos,
Hemp protein has a desirable fatty acid ratio, with lots of omega-3 fats, making it healthy for cardiovascular health.
Amino acids
Proteins are the building blocks of muscles, and amino acids are the building blocks of protein.
Essential amino acids
These can't be made by the body, so you need to get them from food. The first three of these are the branched-chain amino acids, or BCAAs. They are the most important amino acids for muscle repair and growth. Of the top three, L-leucine is critical for muscle growth and repair.
Important note
The ingredients label on your protein powder should state how much leucine it contains, and it should not be one of the smaller numbers in the amino acid breakdown.
Types of essential amino acids:
-
Leucine
-
Isoleucine
-
Valine
-
Lycine
-
Methionine
-
Phenylalanine
-
Threonine
-
Tryptophan
-
Histidine
Nonessential amino acids
The body makes nonessential amino acids from essential amino acids and from protein breakdown.[1]
-
Alanine
-
Asparagine
-
Aspartic acid
-
Glutamic acid
Conditional amino acids
These amino acids are essential when illness or stress strike.[1]
-
Arginine
-
Cysteine
-
Glutamine
-
Omithine
-
Tyrosine
-
Serine
-
Proline
-
Glycine
Important note about glycine and taurine in your protein
Be wary of protein supplements that include glycine and taurine. Because they're so inexpensive, they're often used to bolster protein content, which will be inflated on the label.
Avoid products that list these as an "added ingredient." It's possible you're being ripped off and not getting the true dietary amount of protein.
Food sources
Old protein signage
The majority of your protein-rich diet comes from healthy food sources, such as those listed here:
-
Meat, including beef and pork
-
Poultry, including chicken and turkey
-
Milk
-
Fish
-
Eggs and egg whites
-
Seeds
-
Dried beans and peas
-
Nuts and nut butters, such as peanuts, walnuts, almonds, and pistachios
Recommended dosage
Your daily diet should consist of anywhere from 10% to 40% protein. This is an extremely vague amount because it depends on what your unique dietary needs are and if you're in training or have a regular exercise routine.
Athletic needs
For athletes, the amount of protein required depends on your age and reason you're consuming the nutrient. The amount you need will always be based on your weight.[4]
When in doubt, consume 1g of protein per pound of bodyweight each day. As long as you're at a healthy weight, you can't go wrong starting here.
Here are the minimum numbers that experts recommend, some authorities suggest taking amounts as much as 2 to 4 times higher than the minimum RDA:
| Activity level | Amount per pound of bodyweight |
|---|---|
| Recreational | .5g to .75g |
| Competitive | .6g to .9g |
| Building muscle mass | .7g to .9g |
| Teens (active) | .8g to .9g |
Other sources put the general range for protein intake for exercisers at 1.4g to 2g per pound of body weight, with endurance athletes requiring 1g to 1.6g per pound, depending on exercise intensity and duration, plus the athlete's training status. Strength and power athletes need 1.6g to 2g per kilogram.[5]
We highly recommend using a food scale and a calorie counting app to help achieve your goals.
Start with 1g per pound
Again, the safe number for most people is 1g of protein per pound of bodyweight, every day - even rest days. Space it out throughout the day, and get your protein from food and supplement sources. Vary your diet to get a broad range of amino acids.
For a 160-pound male, consuming 175g of protein daily is not as easy as it may seem. Consistency is key. Build your diet around that number. This is where protein supplementation comes in handy.
If you are seeing decent muscle-building results, and want even more, you can add more protein, carbs, and some saturated fats.
General population
The recommended daily allowance (RDA) for the general population are as follows:[2]
| Age | RDA |
|---|---|
| Children (1 to 3 years) | 13g |
| Children (4 to 8 years) | 19g |
| Children (9 to 13 years) | 34g |
| Girls (14 to 18 years) | 46g |
| Boys (14 to 18 years) | 52g |
| Women (19 to 70+ years) | 46g |
| Men (19 to 70+) years: (active) | 56g |
Check out nutrition labels and you'll see that it really isn't difficult to get enough protein. People in industrialized countries like the U.S. often end up getting more than they need, especially those who eat a lot of animal protein.[6, 8]
It's the serious athletes and weight loss dieters that really need to focus on getting more of the nutrient.
Benefits
While we've talked about several benefits above, specifically in terms of building muscle, there are even more.
For exercise
-
Protein builds and repairs tissues.[10]
-
Amino acids provide quick energy when carbohydrates and fats aren't available.
-
Reducing calorie intake to facilitate weight loss may necessitate higher protein intake since you may not have enough carbohydrates and fat to provide needed energy. Be sure to eat enough complex carbs and healthy fats, which will help prevent protein sparing.
For weight loss
Protein may aid weight loss efforts in the following ways:[20]
-
Satiety: Protein boosts the feeling of satisfaction (i.e. feeling full) that may reduce total calorie consumption.
-
Thermogenesis: Thermogenesis is the generation of body heat. Protein tends to increase it, thus, positively affecting satiety and energy expenditure.
-
Fat-free mass growth and maintenance: Protein promotes slow muscle growth and maintain muscle over time.
But also consider these points:[19]
-
The key to weight loss, in general, is taking in fewer calories than you burn. However, we are more concerned with fat loss, which requires a shift from processed carbohydrates to natural proteins, fats, and vegetables.
-
Although replacing a meal here and there with a protein shake may help cut calories and lead to weight loss, if you make a habit of this, you'll be missing out on important micronutrients that whole foods provide.
-
Protein still contains calories, and consuming too much can lead to weight gain and fat storage.
-
If you take in more protein than is needed (for energy and making other proteins), excess protein is stored as fat. So don't consume too much protein to help build bigger muscles. It might backfire and cause unwanted weight gain instead.[3, 11]
-
If you fill up on protein, you may skip eating vegetables and fruits that are also required for optimal health.[9]
-
Excessive protein consumption may alter hormones and hormonal responses. The hormone leptin plays a role in helping you to curb excess eating.[9]
Stick to a balanced, healthy diet that includes fruits, vegetables, healthy fats, and lean protein, and get regular daily exercise to aid weight loss.[19]
One popular study demonstrated that consuming a whey protein shake before breakfast can promote fat loss, due to its ability to curb appetite, specifically fat-inducing carbohydrates, such as cereal grains.[23]
Deficiency and toxicity
Toxicity
Overconsumption of protein may lead to dehydration since metabolizing the nutrient requires a lot of water. Drink plenty of fluids when eating protein-rich foods or taking protein supplements to help flush byproducts caused by nutrient breakdown.[3, 9]
Deficiency
-
Happens when you don't get enough protein, or energy in the form of carbohydrates and fats.[9]
-
Can occur when you don't get enough quality or absorbable protein.[9]
-
Vegetarians have to be careful not to become protein deficient, as do people who exercise often and restrict calories. Consult a registered dietician if you need help managing your protein intake.[5, 8, 9]
Symptoms
Too much protein can cause kidney function complications, especially in people with kidney difficulties and diabetes.[9] It can also cause excessive calcium loss via urine, which can lead to osteoporosis, especially in women.[3]
Protein powders and shakes
Protein powders
There are many forms of protein powder, but the most common are whey, casein, and soy. Powders provide complete protein. Plus, they're convenient and easy to digest.[4]
The best times to use protein powder are:[4,12]
-
When starting a new workout regimen, especially with the goal of building muscle
-
When recovering from an injury
-
During growth spurts
-
When you're increasing the intensity of your workout
-
As you're switching to a vegetarian, vegan, or other protein-limited diet
Protein Shakes
Protein shakes are available in a variety of combinations containing protein, carbohydrates, and fats. Some have protein while others are high in carbohydrates. They are available in powder form and ready-to-drink, in a variety of flavors and forms. Shakes are often used by athletes following their workouts for the purpose of restoring energy.
Some benefits of protein shakes include helping the body recover from rigorous exercise. Protein can also replenish muscle glycogen stores in endurance athletes and repair muscle damage that occurs during bodybuilding exercises.[5]
It's unnecessary to supplement your diet with protein powders and shakes if you eat a healthy, balanced diet that includes fish, chicken, meat, and dairy.[4]
Side effects
It's important to separate the side effects of consuming low-quality meat from the side effects of protein. This is a distinction that is often over-looked.
Kidney function
The objection most frequently given for protein supplementation is that it's bad for the kidneys. This is one of those things that is now in the territory of, "If people say it enough, it must be true." This claim is one of the most baseless old wives' tales in the industry.
Kidney studies
High protein supplementation led to still-normal clearance rates of creatinine, urea, and albumin. Protein under 2.8g per kg (a whopping 6g of protein per pound of bodyweight!) did not impair renal function in athletes.[24]
A meta-analysis showed that healthy individuals have no adverse reaction to additional amounts of protein. When given extra protein, adaptive processes likely occur in the body, yet are within normal function.
This study essentially states that no research has provided evidence that protein can damage health. However, the meta-review does not prove it's healthy, either. It simply has not shown protein to interfere or damage renal health. Further, it does not recommend any type of dietary restriction.[25]
Here are some facts regarding dietary protein sources:[1, 7, 5]
-
Excessive meat consumption, especially grass-fed beef, can lead to high cholesterol, gout, and kidney problems. To reduce cholesterol irregularities, limit fatty cuts of meat, processed lunch meats, liver, egg yolks, and duck.
-
If you are eating whole eggs as a primary protein source, you will be taking in additional cholesterol and fat. Whether or not that is bad for you is debated often.
-
A diet high in cholesterol can boost LDL "bad" cholesterol levels.
-
Nuts and seeds are good sources of protein, but steer clear of added salt.
-
Do not consume whey or casein protein if you have a dairy allergy or intolerance.
Considerations
Healthy, non-athletic individuals with a proper diet rarely need supplemental protein.[1,2] Be sure to read the label on all protein supplements to make sure they contains the right ingredients in the amount you need or desire.[5]
Where to buy
Protein is expensive, and prices are always rising. You can see product listings here at PricePlow and save from 30% to 50% off retail prices. Plus, be sure to check our price-reduction updates each day.
Best whey protein
MTS Machine Whey Protein
We especially like MTS Nutrition Whey Protein for regular whey protein. If you're lactose intolerant, we suggest trying IsoFUEL or Dymatize ISO-100.
If you're vegan, vegetarian, or don't eat dairy, consider pea or hemp protein, which we believe are the next two best types of protein.
References
- "Protein in Diet;" MedlinePlus; Updated May 2012
- Centers for Disease Control and Prevention; "Protein;" Updated October 2012
- Jessica Matthews, M.S.; American Council on Exercise; "Are There Health Risks Concerning Eating Too Much Protein?" December 2009
- Gina Shaw; WebMD; "Do You Need Protein Powders?" 2011
- WebMD; "Protein Shakes;" 2012
- Louise Chang, MD; WebMD; "How Much Protein Do You Need?" 2011
- ChooseMyPlate.gov; "Why is it Important to Make Lean or Low-Fat Choices from the Protein Foods Group?"
- Rankin JW; Clinics in Sports Medicine; "Role of Protein in Exercise;" 1999
- Paul Insel, "Nutrition;" Fourth Edition, 2011
- Michael A. Clark, et. al.; "NASM Essentials of Personal Fitness Training;" Third Edition, 2008
- Neil Osterweil; WebMD; "The Benefits of Protein"
- Montana State University; "Sports Nutrition: Protein Goals"
- Dustin Bogle; Livestrong.com; "What are the Benefits of Egg Protein;" 2010
- Benjamin Small; Livestrong.com; "What are the Benefits of Rice Protein Powder?" 2010
- National Dairy Council; "Dairy Protein Benefits for Physically Active People;" 2008
- Goodin S, et. al.; Cancer Epidemiology, Biomarkers and Prevention; "Clinical and Biological Activity of Soy Protein Powder Supplementation in Healthy Male Volunteers;" April 2007
- Hamilton-Reeves JM, et. al.; Fertility and Sterility; "Clinical Studies Show No Effects of Soy Protein or Isoflavones on Reproductive Hormones in Men: Results of a Meta-Analysis;" August 2010
- Messina M; Fertility and Sterility; "Soybean Isoflavone Exposure does not have Feminizing Effects on Men: A Critical Examination of the Clinical Evidence;" May 2010
- Katherine Zeratsky, RD, LD; Mayo Clinic; "Protein Shakes: Good for Weight Loss?" 2012
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Ajinomoto Launches Solein®-Powered Dairy-Free Coffee in Singapore Under Atlr.72™ Brand
Ajinomoto's Atlr.72 launches sustainable iced latte with Solein® protein in Singapore. Dairy-free coffee uses oat milk and beanless coffee, 25% less emissions. -
Nov 15, 2025 
Product News
Alpha Prime Supps Prime Bites Protein Brownie has new variations: Category: Protein Brownies -
Nov 14, 2025 
YouTube Video
MuscleSport Lean Whey Monster Cookie Protein Taste Test -
Nov 14, 2025 
Blog Post
Gaspari Nutrition: Still Standing After 27 Years - What's Coming Next
Gaspari Nutrition thrives 27 years later with Proven Egg leading egg protein sales and major launches planned for 2025-2026. -
Nov 14, 2025 
Blog Post
Sensapure Flavors Unveils Fall 2025 Beverage Concepts at SupplySide Global
Sensapure Flavors showcased their Fall 2025 PURE series at SupplySide Global, featuring 4 functional beverage concepts that master ingredient masking. -
Nov 11, 2025 
Product News
LiveGood Whey Protein Isolate with Colostrum was created.
Categories: Colostrum, Whey Protein -
Nov 11, 2025 
Product News
LiveGood Complete Plant-Based Protein, Organic was created.
Category: Vegan Protein Powder -
Nov 11, 2025 
TikTok Video
@MuscleSport®️ lean whey is one of the most competitive flavored proteins on the market -
Nov 10, 2025 
YouTube Video
The Vitamin Shoppe GLP-1 Support Protein: The Hidden Secret for Women’s Muscle & Bone Health -
Nov 10, 2025 
TikTok Video
HIDDEN SECRET at @The Vitamin Shoppe -
Nov 05, 2025 
Blog Post
The Living Technology Inside Solein®: How Ancient Microbes Become Complete Protein
Solein is dried microbes from Finland that convert air into 80% protein with natural B12, iron, and complete amino acids. Biomass fermentation explained. -
Nov 04, 2025 
Product News
Gaspari Nutrition MyoFusion Advanced has new variations: Category: Protein Powder -
Nov 04, 2025 Product News
VMI Sports Protolyte 100% Premium Whey Protein Isolate has new variations: Category: Whey Protein -
Nov 01, 2025 
Product News
PEScience Select Protein has new variations: Category: Protein Powder -
Nov 01, 2025 Product News
NutraBio Whey Protein Isolate has new variations: Category: Whey Protein Isolate -
Oct 31, 2025 Product News
VMI Sports Protolyte 100% Premium Whey Protein Isolate has new variations: Category: Whey Protein -
Oct 31, 2025 
Product News
Nutricost Pea Protein was created.
Category: Pea Protein -
Oct 28, 2025 
Product News
PEScience Smart Mass has new variations: Category: Weight Gainers -
Oct 28, 2025 
Product News
Wellness Resources Daily Protein (Grass Fed) was created.
Category: Grass-Fed Whey Protein -
Oct 28, 2025 
Product News
The Genius Brand Protein + Nootropic was created.
Categories: Nootropics, Protein -
Oct 28, 2025 
Product News
Myprotein Baked Cookie was created.
Category: Protein Cookies -
Oct 26, 2025 
Product News
Myprotein Grass-Fed Impact Whey Isolate was created.
Category: Grass-Fed Whey Protein -
Oct 25, 2025 
YouTube Video
Core Nutritionals VEGAN Peanut Butter | A Plant Protein That Actually Tastes Real -
Oct 24, 2025 
Blog Post
See Protein From Air Come to Life: Solar Foods Showcases Solein® Concepts at SupplySide Global 2025
Solar Foods showcases Solein air-based protein at SupplySide Global 2025. Sample RTD beverages, bars and shakes at Sensapure Flavors Booth 2651. -
Oct 24, 2025 
TikTok Video
Would you try this vegan protein? -
Oct 23, 2025 
YouTube Video
Tasting MuscleSport’s Wildest Protein Flavor: Huckleberry Cheesecake -
Oct 23, 2025 
TikTok Video
What is huckleberry? @MuscleSport®️ -
Oct 22, 2025 
YouTube Video
Glanbia Nutritionals on the Future of Protein Snacks -
Oct 22, 2025 
Blog Post
The Vitamin Shoppe's GLP-1 Support Protein with myHMB: Dual Defense for Women's Muscle and Bone Health
The Vitamin Shoppe GLP-1 Support Protein with myHMB protects muscle and bone during weight loss with calcium HMB, calcium, and vitamin D3 for women. -
Oct 22, 2025 
Product News
Bryan Johnson Blueprint Nutty Pudding (Proteins & Polyphenols) was created.
Category: Protein Pudding -
Oct 21, 2025 
Product News
Myprotein Layered Protein Bars was created.
Categories: High Protein Snacks, Protein Bars -
Oct 21, 2025 Product News
NutraBio Whey Protein Isolate has new variations: Category: Whey Protein Isolate -
Oct 20, 2025 
Product News
Atkins Strong High Protein Shake was created.
Categories: Beverages, RTD Protein Shakes -
Oct 17, 2025 
Blog Post
Core VEGAN Peanut Butter: The Plant-Based Protein That Actually Tastes Like the Real Deal
Core Nutritionals adds Peanut Butter to Core VEGAN. 21g protein from pea and rice, enhanced BCAAs, digestive enzymes, and a creamer system for better taste. -
Oct 17, 2025 
Blog Post
Kyle "Tiger" Kirvay Joins Team Animal: Breaking Barriers and Redefining Powerlifting Dominance
Kyle Kirvay becomes first ABS athlete to break 1100kg barrier with 1125kg total. New Animal athlete posts 631 Wilks, 290kg bench record at San Diego. -
Oct 16, 2025 
Product News
MuscleMeds Carnivor Protein Hydration RTD was created.
Categories: Beverages, RTD Protein Shakes -
Oct 16, 2025 
TikTok Video
#greenscreen protein and heavy metal?! Consumer reports released an article with concerning... -
Oct 15, 2025 
YouTube Video
Making Better For You Snacks BETTER with Glanbia Nutritionals | Episode 185 -
Oct 15, 2025 
Blog Post
Making Better For You Snacks Better with Glanbia Nutritionals: Jonathan Baner & James Stone | Episode #185
Glanbia's Jonathan Baner & James Stone discuss extrusion tech pushing protein snacks to 85% while maintaining texture on PricePlow Podcast #185 -
Oct 11, 2025 
YouTube Video
Basic Beef ISO Review: Clear Hydrolyzed Beef Protein from Basic Supplements -
Oct 11, 2025 
Product News
Optimum Nutrition Pro Quench was created.
Categories: Clear Whey Protein Isolate, Collagen, Hydration & Electrolytes -
Oct 09, 2025 
TikTok Video
@Basic Supplements launches beef protein isolate: a collagen with some wild flavors -
Oct 09, 2025 
Product News
Redcon1 MRE Lite has new variations: Category: Protein Powder -
Oct 08, 2025 
Product News
Atkins Strong High Protein Bar was created.
Categories: High Protein Snacks, Protein Bars -
Oct 08, 2025 
Product News
Atkins High Protein Bar was created.
Categories: High Protein Snacks, Protein Bars -
Oct 07, 2025 
Product News
Xymogen FIT Lean Food was created.
Categories: Immune System Supplements, Whey Protein -
Oct 06, 2025 Product News
Quest Nutrition Quest Protein Bar has new variations: Categories: High Protein Snacks, Protein Bars -
Oct 06, 2025 
Product News
Oh Yeah! ONE Bar has new variations: Categories: High Protein Snacks, Protein Bars -
Oct 04, 2025 
YouTube Video
Ghost Protein Bar Review: 20g Protein, 2g Sugar, Candy Bar Taste? -
Oct 03, 2025 
TikTok Video
GHOST PROTEIN BAR IS HERE -
Oct 03, 2025 
Product News
Gaspari Nutrition Proven Egg has new variations: Category: Egg Protein -
Oct 02, 2025 
YouTube Video
MuscleTech's Quality Control and Innovation Pipeline with Raza Bashir | Episode #183 -
Oct 02, 2025 
Blog Post
MuscleTech's Quality Control Excellence and Innovation Pipeline with Raza Bashir | Episode #183
MuscleTech's Raza Bashir discusses quality control across 28+ manufacturers & revolutionary EFF'N Series on PricePlow Podcast #183 -
Oct 02, 2025 Product News
Gaspari Nutrition Proven Egg has new variations: Category: Egg Protein -
Oct 01, 2025 
YouTube Video
Core Nutritionals Starscream Transformers Collab | Energon, Allspark & Protron! -
Oct 01, 2025 
Blog Post
Ghost Protein Bar: 20g Protein in 2 Bars with 2 Grams of Sugar
GHOST Lifestyle has finally done it -- they've launched the Ghost Protein Bar! With 270 calories from 20g protein in two mini-bars, it's one to try! -
Oct 01, 2025 
Blog Post
Core POST Vanilla Ice Cream: Why a Premium Post-Workout is Worth It
Core POST Vanilla Ice Cream delivers 4 trademarked ingredients plus 24g whey isolate for premium post-workout recovery and muscle growth support. -
Sep 28, 2025 Product News
Jocko Fuel MOLK Protein Powder has new variations: Category: Protein Powder -
Sep 27, 2025 
YouTube Video
Ghost Protein Bars Are Here: Chocolate Chip Cookie Dough Completes the Trilogy -
Sep 27, 2025 
YouTube Video
Ghost Protein Bar Announcement: New Chocolate Peanut Butter Flavor (20g Protein) -
Sep 26, 2025 
YouTube Video
GHOST Whey Count Chocula: Real Monster Marshmallows in Your Protein Shake -
Sep 26, 2025 
YouTube Video
Bucked Up Protein Soda for GLP-1 Users? Ryan Gardner Explains -
Sep 26, 2025 
TikTok Video
@GHOST LIFESTYLE bars are all here! -
Sep 25, 2025 
YouTube Video
MuscleSport Protein Whoopie: Gluten-Free Protein Snack With 20g Protein -
Sep 25, 2025 
Blog Post
Basic Beef ISO: Basic Supplements Goes Dairy-Free with Hydrolyzed Clear Beef Isolate
Basic Beef ISO delivers 27g hydrolyzed collagen protein per serving. Clear-mixing, dairy-free formula supports joints and connective tissue health. -
Sep 25, 2025 
Blog Post
How Solar Foods Turns Air Into Protein: The Revolutionary Technology Behind Solein®
Solar Foods produces Solein protein from air using microbes at Factory 01. This chemosynthesis process is 20x more efficient than photosynthesis. -
Sep 25, 2025 
TikTok Video
Are you going to try the new @GHOST LIFESTYLE bars? @Kaitlyn Kenna Smith -
Sep 25, 2025 
TikTok Video
Have you tried the clear whey from @AnimalPak ? -
Sep 25, 2025 
TikTok Video
Is @GHOST LIFESTYLE whey worth your money? -
Sep 25, 2025 
Product News
GHOST Whey Protein has new variations: Category: Whey Protein -
Sep 25, 2025 
Product News
PEScience Vegan Select Protein has new variations: Category: Vegan Protein Powder -
Sep 24, 2025 
TikTok Video
Would up try these @MuscleSport®️ protein whoopies? -
Sep 23, 2025 
Product News
Basic Supplements Beef ISO was created.
Categories: Beef Protein, Collagen -
Sep 22, 2025 
YouTube Video
GHOST® Whey x Count Chocula® | Real Monster Marshmallows in Protein Powder! -
Sep 22, 2025 
TikTok Video
Have you ever bough tried @fitbutters ? We’re a little obsessed… #fitbutters #pumpkinpie... -
Sep 20, 2025 
YouTube Video
Glanbia Nutritionals Better-for-You Snack Setup: BarPro, Crunchies & Functional Bioactives -
Sep 19, 2025 
Blog Post
GHOST® Whey x Count Chocula®: The Seasonal Collab We've All Been Waiting For
GHOST Whey x Count Chocula features real Monster Marshmallows mixed into protein powder. Get 25g protein with authentic chocolate vampire cereal flavor. -
Sep 19, 2025 
TikTok Video
Have you ever wondered how protein bars and snacks get their function with less calories?... -
Sep 19, 2025 
TikTok Video
NEW @GHOST LIFESTYLE WHEY COLLAB WITH COUNT CHOCULA #protein #whey #cereal #chocolate -
Sep 19, 2025 Product News
Musclesport Lean Whey has new variations: Category: Whey Protein Isolate -
Sep 18, 2025 
YouTube Video
BUCKED UP FOUNDERS TELL ALL | Ryan and Jeff Gardner PricePlow Podcast Episode 181 -
Sep 18, 2025 
YouTube Video
Core Nutritionals Transformers Starscream: Here's What You Need to Know -
Sep 18, 2025 
Blog Post
Bucked Up Twin Co-Founders Ryan and Jeff Gardner on Their Billion-or-Bust Supplement Journey | Episode #181
Billion or Bust: Bucked Up twin co-founders Ryan & Jeff Gardner discuss supplement industry success and the Black Ant pre-workout on PricePlow Podcast -
Sep 18, 2025 
Blog Post
Core Nutritionals Transformers Starscream Edition: Treacherous Gains Await
Core Nutritionals Starscream Transformers collection includes Energon Pre-Workout, Allspark Hydration + EAA, and Protron Protein Blend supplements for training. -
Sep 18, 2025 
Product News
Pure Protein Bars has new variations: Categories: High Protein Snacks, Protein Bars -
Sep 18, 2025 
Product News
Core Culture Plant Protein was created.
Category: Vegan Protein Powder -
Sep 18, 2025 Product News
Musclesport Lean Whey has new variations: Category: Whey Protein Isolate -
Sep 18, 2025 
Product News
Core Culture ISO Protein was created.
Category: Whey Protein -
Sep 18, 2025 
TikTok Video
@core.nutritionals x @transformersofficial Here’s what you need to know. #crushlt... -
Sep 14, 2025 
Blog Post
Animal's Protein Powder Arsenal: Finding Your Perfect Match From 4 Premium Options
Animal's complete protein lineup includes budget 100% Whey, refreshing Clear Whey Isolate, premium Loaded Whey, and whole food Meal options -
Sep 14, 2025 
Product News
All American EFX Protalyn Whey Protein Isolate was created.
Category: Whey Protein Isolate -
Sep 13, 2025 Product News
Musclesport Lean Whey has new variations: Category: Whey Protein Isolate -
Sep 12, 2025 Product News
Alpha Prime Supps Prime Bites Protein Brownie has new variations: Category: Protein Brownies -
Sep 12, 2025 Product News
Musclesport Lean Whey has new variations: Category: Whey Protein Isolate -
Sep 12, 2025 Product News
PEScience Smart Mass has new variations: Category: Weight Gainers -
Sep 10, 2025 
YouTube Video
GHOST x Sour Strips Rainbow 2025: Legend V4, Clear Whey, BCAA, Energy Get the Sour Treatment -
Sep 09, 2025 
Blog Post
GHOST x Sour Strips 2025: Rainbow Returns in Four Products
GHOST x Sour Strips Rainbow returns for year three with Clear Whey, BCAA, Legend V4, and Energy now available at select retailers.
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Protein Deals
The following hot deals are still active:
- Feb 22, 2026Orgain Organic Nutrition RTD hit the Hot Deals page:
- 4 11 Oz. Cartons - Strawberries & Cream is on sale for $2.66 at Amazon!
- Jan 29, 2026AllMax Nutrition IsoFlex hit the Hot Deals page:
- 4 Lbs. - Chocolate is on sale for $59.99 at DPS Nutrition – Buy 1 Get 1 FREE!
Protein Price Alerts
The following price alerts are still active:
- Feb 22, 2026Beyond Raw Dynamic Gainer 15 Servings (only Vanilla Cheesecake) dropped by 38.8% to $44.17 at GNC
- Feb 21, 2026Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Extreme Milk Chocolate) dropped by 12.6% to $61.16 at Amazon
- Feb 21, 2026Optimum Nutrition 100% Whey Protein Gold Standard 10 Lbs. (only Delicious Strawberry) dropped by 8.5% to $150.00 at Walmart
- Feb 21, 2026Optimum Nutrition 100% Whey Protein Gold Standard 4 Lbs. (only Vanilla Ice Cream) dropped by 13.6% to $56.99 at Target.com
- Feb 21, 2026Beyond Raw Dynamic Gainer 15 Servings (only Chocolate Éclair) dropped by 39.6% to $44.17 at GNC
- Feb 21, 2026Optimum Nutrition 100% Whey Protein Gold Standard 10 Lbs. (only Extreme Milk Chocolate) dropped by 7.7% to $122.32 at Walmart
- Feb 20, 2026NutraBio Whey Protein Isolate 2 Lbs. (only Chocolate Coconut) dropped by 10% to $59.99 at NutraBio
- Feb 19, 2026Magnum Nutraceuticals Whey 100+ 5 Lbs. (only Chocolate) dropped by 20% to $47.99 at Muscle and Strength
- Feb 19, 2026Beyond Raw Dynamic Whey 25 Servings (only Chocolate Lava Cake, Vanilla Ice Cream) dropped by 40.5% to $23.77 at GNC
- Feb 18, 2026Dymatize ISO-100 3 Lbs. (only Gourmet Vanilla) dropped by 12.8% to $69.99 at DPS Nutrition
- Feb 18, 2026Optimum Nutrition 100% Whey Protein Gold Standard 1.55 Lbs. (only Strawberries & Cream) dropped by 10.1% to $26.97 at Walmart
- Feb 17, 2026GHOST Whey Protein 1.1 Lbs. (only Nutter Butter) dropped by 10% to $26.99 at Amazon
- Feb 15, 2026Optimum Nutrition 100% Whey Protein Gold Standard 1.55 Lbs. (only Double Rich Chocolate, Vanilla Ice Cream) dropped by 10% to $26.97 at Walmart
- Feb 15, 2026Optimum Nutrition 100% Whey Protein Gold Standard 1.55 Lbs. (only Chocolate Peanut Butter) dropped by 9.2% to $26.97 at Walmart
- Feb 14, 2026Musclesport Lean Whey 2 Lbs. (only Chocolate Dipped Strawberry) dropped by 10.5% to $51.00 at Musclesport.com
- Feb 14, 2026Optimum Nutrition 100% Whey Protein Gold Standard 4 Lbs. (only Double Rich Chocolate) dropped by 10.8% to $64.99 at Target.com
- Feb 12, 2026Black Magic Protein Multi-Source 2 Lbs. (only Birthday Cake) dropped by 23.1% to $49.99 at Amazon
- Feb 10, 2026Dymatize Elite Casein 4 Lbs. (only Rich Chocolate) dropped by 8.5% to $63.89 at AllStarHealth
- Feb 10, 2026Dymatize ISO-100 5 Lbs. (only Gourmet Vanilla) dropped by 6.3% to $88.99 at AllStarHealth
- Feb 10, 2026GHOST Whey Protein 2 Lbs. (only Milk Chocolate) dropped by 11.1% to $40.00 at Ghost Lifestyle
- Feb 10, 2026GHOST Whey Protein 2 Lbs. (only Chips Ahoy!, OREO Cookie) dropped by 20% to $40.00 at Ghost Lifestyle
- Feb 10, 2026GHOST Whey Protein 2 Lbs. (only Cereal Milk, Nutter Butter) dropped by 11.1% to $40.00 at Ghost Lifestyle
- Feb 10, 2026GHOST Whey Protein 2 Lbs. (only Cinnabon, Coffee Ice Cream, Fruity Cereal Milk, Marshmallow Cereal Milk, Peanut Butter Cereal Milk) dropped by 15.8% to $40.00 at Ghost Lifestyle
- Feb 09, 2026Universal Animal Whey 4 Lbs. (only Chocolate) dropped by 6.6% to $55.99 at DPS Nutrition
- Feb 07, 2026NutraBio Whey Protein Isolate 5 Lbs. (only Cookies and Cream) dropped by 10% to $119.99 at NutraBio
- Feb 03, 2026Musclesport Lean Whey 2 Lbs. (only Protella) dropped by 13.5% to $49.30 at Musclesport.com
- Feb 03, 2026Musclesport Lean Whey 5 Lbs. (only Chocolate Ice Cream) dropped by 15% to $89.25 at Musclesport.com
- Feb 03, 2026Hi-Tech Pharmaceuticals Precision Protein 5 Lbs. (only Chocolate Ice Cream, Vanilla Ice Cream) dropped by 6.3% to $74.99 at AllStarHealth
- Feb 03, 2026Clif Builders Protein Bar 12 Bars (only Chocolate, Chocolate Peanut Butter) dropped by 8.7% to $21.00 at AllStarHealth
- Jan 30, 2026Musclesport Lean Whey 5 Lbs. (only Lean Charms) dropped by 15% to $89.25 at Musclesport.com
- Jan 29, 2026Optimum Nutrition 100% Whey Protein Gold Standard 1.55 Lbs. (only Cinnamon Roll) dropped by 6.7% to $27.99 at Walmart
- Jan 28, 2026GHOST Vegan Protein 28 Servings (only Chocolate Cereal Milk) dropped by 11.1% to $40.00 at Ghost Lifestyle
- Jan 28, 2026GHOST Vegan Protein 28 Servings (only Peanut Butter Cereal Milk) dropped by 15.8% to $40.00 at Ghost Lifestyle
- Jan 24, 2026Jocko Fuel MOLK Protein Powder 2 Lbs. (only Chocolate Milkshake) dropped by 25.1% to $26.97 at Walmart
- Jan 23, 2026Optimum Nutrition 100% Whey Protein Gold Standard 5.5 Lbs. (only Vanilla) dropped by 26.1% to $66.50 at Suppz.com
- Dec 31, 2025Jocko Fuel MOLK Protein Powder 2 Lbs. (only Vanilla Milkshake) dropped by 40% to $26.97 at Walmart
- Dec 12, 2025PEScience Vegan Select Protein 1.8 Lbs. (only Chocolate Peanut Butter) dropped by 46.3% to $40.85 at Suppz.com
- Dec 12, 2025PEScience Vegan Select Protein 3.5 Lbs. (only Chocolate Bliss) dropped by 47.9% to $72.99 at Suppz.com
- Oct 15, 2025Clif Builders Protein Bar 12 Bars (only Cookies 'N Cream) dropped by 17.6% to $22.99 at AllStarHealth
- Sep 11, 2025Musclesport Lean Whey 5 Lbs. (only Chocolate Peanut Butter, Cookies & Cream) dropped by 10.7% to $89.25 at Musclesport.com
- Sep 05, 2025Musclesport Lean Whey 5 Lbs. (only Vanilla Ice Cream) dropped by 10.7% to $89.25 at Musclesport.com
- Aug 03, 2025Power Crunch Proto Whey 2.1 Lbs. (only Double Chocolate) dropped by 30.7% to $39.99 at AllStarHealth
- Jun 17, 2025Musclesport Lean Whey 1 Lb. (only Chocolate Ice Cream) dropped by 15% to $25.50 at Musclesport.com
- May 18, 2025Power Crunch Proto Whey 2.1 Lbs. (only Vanilla Cream) dropped by 10.2% to $50.14 at Amazon
- Jan 23, 2025Musclesport Lean Whey 5 Lbs. (only Strawberry Ice Cream) dropped by 10.7% to $89.25 at Musclesport.com
- Jan 08, 2025Hi-Tech Pharmaceuticals Precision Protein 5 Lbs. (only Frootie Cereal) dropped by 8% to $80.96 at Best Price Nutrition
- Sep 16, 2024Power Crunch Protein Energy Bar 1 Bar (only French Vanilla Creme) dropped by 30.2% to $1.99 at Natural Body Inc
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Protein Reviews & Videos
-
Feb 19, 2026Tom Reilly Knows the Game: VMI Sports, PEZ Collab, and Two Beverages Coming | Episode 205
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Feb 11, 2026VMI Sports Protolyte Strawbana | Whey Isolate with Real Fruit Inclusions
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Feb 04, 2026NutriStat PÜRPEPTIDE with PeptoPro | Why Peptide Absorption Matters During Training
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Feb 03, 2026Gym Snack for GLP-1 Users? A High-Protein Snack That’s Easier on Digestion
-
Jan 29, 2026RICH GASPARI and the Gaspari Nutrition COMEBACK: 30 Years of Triumph | Episode #202
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Jan 28, 2026Nutristat Bio Whey Protein Recipe | 40g+ Protein in Under 60 Seconds
-
Jan 28, 2026GHOST Vegan Protein Is Back and Improved
-
Jan 27, 2026GHOST Vegan V2 Protein | Chocolate Cereal Milk Gets More Protein and Better Macros
-
Jan 27, 2026Core Nutritionals MRP | Cookies N’ Cream & Death by Chocolate
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Jan 26, 2026This protein powder doesn’t wreck your stomach!
-
Jan 26, 2026A simple and effective meal!
-
Jan 26, 2026Have you tried ghost vegan protein powder?
-
Jan 26, 2026
-
Jan 26, 2026Would you try @Core Nutritionals MRP?
-
Jan 22, 2026Gym Snack's Savory Protein Revolution - Nate Frazier & Brooks Thomas | Episode 201
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Jan 13, 2026Why Protein Bars and Shakes Aren’t Enough Anymore
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Jan 13, 2026Are you going to try this new protein flavor from @MuscleSport®️ ?
-
Jan 12, 2026Nutristat Bio Whey: The Whey Protein Built for Better Digestion and Recovery
-
Jan 12, 2026Musclesport Lean Whey Protein Dubai Chocolate Flavor | Limited Drop with Real Inclusions
-
Jan 08, 2026Better Protein for Better-For-You Foods: Brad Meyers from Glanbia Nutritionals | Episode 199
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Dec 19, 2025Levelle Nutrition Cycle-Syncing Protein Explained | Two Formulas for Women’s Hormone Phases
-
Dec 19, 2025
-
Dec 19, 2025@MuscleSport®️
-
Dec 16, 2025VMI Sports Protolyte Dubai Chocolate | Viral Flavor Meets Whey Isolate
-
Dec 16, 2025Have you tried Dubai chocolate!?
-
Dec 07, 2025Gaspari Nutrition Proven Egg: 7 Egg Whites Per Scoop?!
-
Dec 07, 2025MuscleSport Lean Whey Nice 'N' Crispy + Cream of Rice Gourmet Protella Taste Test
-
Dec 06, 2025Core Nutritionals PRO Review: Holiday Sugar Cookie Protein Flavor
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Dec 04, 2025Ghost High Protein Hot Cocoa Mix — New White Chocolate Peppermint Bark Flavor
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Dec 04, 2025Gaspari Nutrition Proven Egg — Is Egg Protein Better Than Whey?
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Dec 04, 2025Loving these flavors from @MuscleSport®️
-
Dec 04, 2025Have you tried prove Proven Egg?
-
Dec 03, 2025GHOST Clear Gains: The First Clear Protein Gainer with Vitargo
-
Dec 02, 2025Get your holiday sugar cookie fix with this protein!
-
Dec 02, 2025BEST TIME OF THE YEAR
-
Dec 02, 2025Ghost GAINZ is here!
-
Nov 29, 2025Ghost Clear Gains: The First Clear Gainer With Vitargo
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Nov 28, 2025Ghost High Protein Hot Cocoa Mix Returns with White Chocolate Peppermint Bark
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Nov 27, 2025Boundless Bar — Ben Greenfield’s Ketone-Powered Protein Bar
-
Nov 25, 2025Would you try these?
-
Nov 21, 2025Gym Snack: Plant-Based High-Protein Snack You’ll Want to Try
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Nov 20, 2025Ghost High Protein Hot Cocoa Mix Milk Chocolate — Holiday Drop Returns for 2025
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Nov 19, 2025Are you buying this?
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Nov 19, 2025THE MOST WONDERFUL TIME OF THE YEAR
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Nov 14, 2025MuscleSport Lean Whey Monster Cookie Protein Taste Test
-
Nov 11, 2025@MuscleSport®️ lean whey is one of the most competitive flavored proteins on the market
-
Nov 10, 2025The Vitamin Shoppe GLP-1 Support Protein: The Hidden Secret for Women’s Muscle & Bone Health
-
Nov 10, 2025HIDDEN SECRET at @The Vitamin Shoppe
-
Oct 25, 2025Core Nutritionals VEGAN Peanut Butter | A Plant Protein That Actually Tastes Real
-
Oct 24, 2025Would you try this vegan protein?
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