The term Nootropic was introduced in the early 1970s. Often referred to as cognitive enhancers or smart drugs, nootropics are compounds that are used to improve cognitive functions, such as attention, learning, concentration, memory, motivation, and problem solving. While all substances classified as nootropics demonstrate some form of mental enhancement, they all do so in unique ways, through different pathways and mechanisms in the body.[1,2]
Common nootropics
The following list briefly covers the most common ingredients that appear in nootropic supplements. If you are interested in learning more, each ingredient has its own page providing further details.
Bacopa monnieri
Bacopa monnieri is a perennial plant that has a rich history in Ayurvedic medicine, where it is categorized as an herb that "assists the mind, and enhances awareness," according to several sources.
In Ayurveda, the traditional Hindu medicinal system based on the idea of balance in bodily systems using herbs, diet, and yogic breathing, it is commonly known as Brahmi, is used to treat depression, insomnia, epilepsy, and schizophrenia.[8] Various studies support the cognitive enhancing effects demonstrated by Bacopa, especially memory and attention.[9,10,11]
Choline
Choline is an essential nutrient required for healthy brain function. It can be synthesized by the body in small amounts, and up until recently, scientists believed that the body could compensate for choline deficits through other nutrients.
It is now accepted that choline is essential and needs to be consumed through diet or supplementation.[12,13] A number of studies have also verified choline's cognitive benefits. [14,15]
Dimethylaminoethanol (DMAE)
DMAE, which is sometimes referred to as deanol, is a precursor to choline. It allows the brain to optimize the production of acetylcholine, a primary neurotransmitter involved in cognitive functions, such as learning and memory.[16,17,18] One study found DMAE useful in helping learning disabled children.[19] A handful of other studies on rodents have shown that it has beneficial effects on memory.[20,21]
Any nootropic effects derived from ginkgo biloba comes from the plant's leaves.
Ginkgo biloba
Much of the research surrounding the ginkgo biloba herb is based on a standardized extract derived from the ginkgo leaf.
Ginkgo biloba is one of the best selling herbal supplements is in Europe and the United States. Traditionally, it has been used to improve memory and treat blood disorders. These benefits have been confirmed, to some degree, in modern studies.[22]
Some scientific literature claims that ginkgo biloba may have the potential to enhance mental function in younger people.[23] There is even more evidence that it can provide some amount of relief to individuals suffering from Alzheimer's.[24,25,26]
Ginseng
Ginseng is a highly sought after and extremely expensive medicinal herb. The root is the part most commonly used. Ginseng must be cultivated for at least five years before being harvested. Because of this, top quality roots can sell for upwards of $10,000.
There are three different plants referred to as ginseng:
| Types of Ginseng | Latin Name | Location |
|---|---|---|
| Asian or Korean ginseng | Panax ginseng | Korea, Russia, northern China |
| American ginseng | Panax quinquefolius | United States |
| Siberian ginseng* | Eleutherococcus senticosus | N/A |
*Siberian ginseng is not actually related to ginseng at all, it is commonly known as eleuthero.
When panax ginseng is heat dried, it is considered red ginseng. When it is dried naturally, it is called white ginseng. In Traditional Chinese Medicine (TCM) both versions of panax have unique benefits.[27,28,29,30] American and panax ginseng are rich in a saponin called ginsenoside, which has been used effectively to protect against neuronal damage that impairs learning and memory.[31][32] A double blind, placebo-controlled study found that red panax ginseng was effective at improving cognitive function.[33]
Huperzine A
Huperzine A is a potent compound that belongs to the same class of chemicals as caffeine and cocaine, known as alkaloids. It is sold over the counter as a brain booster because of its potential for enhancing mental function. Studies have suggested that it may improve memory, and it is commonly used to treat Alzheimer's disease and other similar conditions.[34,35,36]
Inositol
Inositol, unofficially known as vitamin B8, is a naturally occuring isomer of glucose. High concentrations of inositol are found in heart and brain tissue. It plays important roles in a number of regulatory mechanisms in the body, especially in relation to muscle and nerve tissue. It's also key to proper functioning of cell membranes.
Inositol is present in food in three forms:
- Inositol hexaphosphate (phytic acid)
- Myoinositol
- A combination of inositol with phospholipids
Inositol is sometimes recommended for Alzheimer's disease, obsessive compulsive disorder (OCD), attention deficit disorder (ADD), depression, and bipolar disorder.[42-45] Additionally, some studies on animals demonstrate possible memory related cognitive benefits.[46,47]
Nicotinamide adenine dinucleotide (NADH)
NADH is considered to be a vitamin B3 co-enzyme.[48] Research suggests that it might be effective at preserving, and even enhancing, cognitive function.[49] It also appears to play major roles in longevity and several age-associated diseases, including neurodegenerative disease.[50] Additionally, there is some evidence supporting its potentially protective effects against a broad range of cognitive disorders, including stroke and Alzheimer's disease.[51,52,53] Deficiency in NADH has been linked directly to the disease pellagra.[54] There is also some proof that it may be helpful in treating chronic fatigue syndrome.[55]
Phosphatidylserine
Phosphatidylserine belongs to the class of chemical compounds known as phospholipids. It's an essential component in all cells, specifically, the cell membrane (the "skin" of the cell). Research suggests that phosphatidylserine may be helpful in treating declining mental function and depression in the elderly.[59-63]
Pyrroloquinoline quinone (PQQ)
PQQ, also known as methoxatin, was first recognized as an enzyme co-factor in methylotropic bacteria. There are some reported benefits from PQQ supplementation related to immune, antioxidant, and cognitive functions.[69] PQQ has also been shown to increase nerve growth factor and protect against neurodegeneration.[70-72]
Schisandra chinesis
Schisandra is a fruiting vine native to eastern Asia. The small red berries produced by this infamous medicinal herb contain a lignan called schizandrin.[85,86] which has been fairly well studied for its possible mental health benefits. It's speculated that schizandrin's cognitive-enhancing potential could be due to its powerful antioxidant and neuroprotective properties.[87-92]
Vinpocetine
Vinpocetine is an alkaloid that provides very promising neuroprotective effects. It has been regarded as a full-fledged nootropic because of its ability to improve both short and long-term memory, and increases alertness. It is suspected that vinpocetine acts as a cognitive enhancer through a number of mechanisms. One of the most prominent is its ability to enhance blood flow to the brain.[94-98] One study even described it as "Viagra for the brain."[95]
Multivitamins
Adequate amounts of key vitamins and minerals are critical for supporting proper brain function, specifically cognition. Additionally, nutritional deficits may greatly impair mental performance.[99] Vitamin K, in particular, has been gaining attention for it's potential role in brain health and cognition.[100,101]
Fish oil
Fish oil is rich in essential fatty acids (EFAs). Scientific literature acknowledges the fact that EFAs play an important role in brain health. The body cannot produce essential fatty acids on its own, they must be consumed through diet and/or supplementation.[102,103]
Acetyl-L-carnitine (ALCAR)
There is a wealth of evidence demonstrating ALCAR's positive effects on brain function and cognition. Many of these benefits have been associated with its neuroprotective, antioxidant qualities and its ability to enhance the production of adenosine triphosphate (ATP).[104, 105, 106, 107, 108, 109, 110]
Side Effects
Some nootropics, when taken at doses higher than the tolerable upper intake level (UL), can cause minor side effects, such as diarrhea, headache, nausea, and digestive discomfort. Even when there is no UL, there's still a chance that you may experience adverse effects.
Warnings
You should know that not all nootropics have been studied adequately in regards to their long term safety. In order to minimize the chances of experiencing side effects, you should always use supplements responsibly, making sure you read the label and use the product as instructed. Also, talk to your health care provider before starting any new type of supplementation or fitness regimen.
Disadvantages
Many of the studies done regarding the efficacy of nootropics were done with specific clinical applications in mind. While some studies were conducted using healthy volunteers, a bulk of them were on subjects that were suffering with cognitive disorders of various types and degrees. This makes it unclear as to how nootropics might affect the general population.
Food Sources
Building your supplement regimen around a sound diet is of the utmost importance. Studies validate the impact that diet has on cognitive function.[124] Whole food sources should always be your go-to choice when available and substituting supplements for whole food is not advisable.
Where To Buy
Make PricePlow your number-one source for all things health and fitness. We make it easy and convenient to compare prices on your favorite supplements. Also, you will find honest, third-party reviews and free product guides that are packed with thoroughly researched and up-to-date information.
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YouTube Video
Wyse Water Energy Drink: Caffeine-Free Paraxanthine Energy -
Oct 01, 2026 
YouTube Video
SteelFit Steel Fuel: Old School Pre-Workout Ingredients Are Back -
Oct 01, 2026 
YouTube Video
NNB Nutrition Ready to Consume: Gummies, Drinks, and Food -
Oct 01, 2026 
YouTube Video
Apollon Lionheart Pre-Workout with Nuliv FungIQ -
Oct 01, 2026 
Product News
Inno Supps Super NAD+ was created.
Category: NADH -
Sep 30, 2026 
YouTube Video
Glanbia Custom Premix: How Energy Drinks Get Made -
Sep 30, 2026 
AmaTea Max: A Patented Guayusa Extract From Applied Food Sciences for Smoother Energy
AmaTea Max is a guayusa caffeine extract studied for mood, focus, and gaming, with no significant jitter increase versus placebo. -
Sep 30, 2026 
Product News
Nello SuperFocus was created.
Categories: Alpha-GPC, L-Theanine, L-Tyrosine, Lion's Mane, Nootropics, Rhodiola Rosea -
Sep 28, 2026 
YouTube Video
Sour Patch Kids ABE Pre-Workout: Pick Your Flavor -
Sep 27, 2026 
Product News
Rekt Energy was created.
Categories: Nootropics, Pre Workout Supplements -
Sep 24, 2026 
YouTube Video
Affordable Pre-Workout With Real Doses? Alpha Lion Superhuman -
Sep 22, 2026 
YouTube Video
SteelFit Steel Fuel Pre-Workout: Full Formula Breakdown -
Sep 21, 2026 
YouTube Video
Budget Pre-Workout? Core Nutritionals Essential Pre -
Sep 20, 2026 
YouTube Video
Unmatched Supps Longevity Bar Review: Whole Foods Bar -
Sep 20, 2026 
Product News
Nutricost Cognizin - Citicoline (CDP-Choline) was created.
Category: Citicoline -
Sep 18, 2026 
YouTube Video
Advanced Bionutritionals Nitro Reds: A Pre-Workout With No Caffeine -
Sep 17, 2026 
YouTube Video
Present Focus Sparkling Water Review: Cognizin Inside -
Sep 15, 2026 
Present Focus Sparkling Water Launches with Cognizin® Citicoline
Present Focus Sparkling Water brings 125mg Cognizin® citicoline, 200mg L-theanine, and 47mg green tea caffeine to a zero-sugar can. Here's how it stacks up. -
Sep 11, 2026 
YouTube Video
GHOST Energy x Sour Strips Appleberry: Does It Taste Real? -
Sep 11, 2026 
Cellucor's C4 Smart Energy Gets a New Look, Keeps the Cognizin Coming
Cellucor gave C4 Smart Energy a new look and new flavors, but the 200mg caffeine and Cognizin citicoline formula carries over unchanged. -
Sep 10, 2026 
Product News
FeelGood Company NAD+ Nicotinamide Riboside Liposome was created.
Categories: NADH, Nicotinamide Riboside -
Sep 08, 2026 
PLT Health Solutions Named a Title Sponsor at the Inaugural Future Nutra Innovation Summit
PLT Health Solutions is a title sponsor of the inaugural Future Nutra Innovation Summit, bringing Kinexa and its cognitive beverage work to Texas. -
Sep 07, 2026 
YouTube Video
AN Supps ABE Energy Sour Patch Kids Blue Raspberry -
Sep 07, 2026 
YouTube Video
C4 Smart Energy Gets a New Look, Keeps the Cognizin Coming -
Sep 05, 2026 
Product News
F3 Energy F3 Mood Drink was created.
Category: Nootropics -
Sep 01, 2026 
Product News
Grüns Functional Nootropics Gummies has new variations: Categories: Gummy Supplements, Nootropics -
Aug 31, 2026 
YouTube Video
Conor McGregor's MAC Energy: What's Inside -
Aug 31, 2026 
SalidroPure and Dopamine: New Research Finds a Direct Receptor Connection
A 2026 study shows salidroside, the compound in NNB Nutrition's SalidroPure, binds the dopamine D2 receptor directly and switches on signaling in neurons. -
Aug 28, 2026 
Jüced Energy Gummies: Cognizin® Citicoline Anchors a Smoother Formula
Jüced Energy Gummies swap harsh stimulants for 75mg caffeine, 250mg Cognizin Citicoline, and L-theanine in a peach gummy. Here's how the 2026 formula works. -
Aug 26, 2026 
YouTube Video
What Happened to C4 Smart Energy Drink? -
Aug 26, 2026 
Product News
Black Market Labs BUMP has new variations: Category: Nootropics -
Aug 24, 2026 
YouTube Video
SalidroPure and Dopamine: New Research Finds a Direct Receptor Connection -
Aug 24, 2026 
YouTube Video
The 2026 Jüced Energy Gummies Formula, Explained -
Aug 24, 2026 
Product News
SRW Ndo¹ Equilibrium was created.
Category: Nootropics -
Aug 20, 2026 
YouTube Video
Alpha Lion SuperHuman Extreme Pre-Workout Breakdown -
Aug 19, 2026 
YouTube Video
Alpha Lion SuperHuman Pump: The Non-Stim Pre-Workout That Skips Nothing -
Aug 18, 2026 
YouTube Video
Apollon Nutrition Cyclone Pre-Workout Ingredient Breakdown -
Aug 17, 2026 
YouTube Video
ABE Pre-Workout Sour Patch Kids Flavors -
Aug 17, 2026 
YouTube Video
Alpha Lion SuperHuman Original: The Pre-Workout Most Lifters Should Actually Buy -
Aug 17, 2026 
Brew Shockalaka Tea Evolved: A Zero-Sugar Nootropic Tea to Rival Coffee Evolved
Brew Shockalaka Tea Evolved is a zero sugar nootropic tea with 160mg caffeine, 160mg L-theanine, taurine, and 20% DV magnesium in 10 calories. -
Aug 17, 2026 
Product News
Lemme NAD+ was created.
Categories: Anti-Aging, NADH, Skin Care -
Aug 15, 2026 
Product News
Neutonic Focus Pouches was created.
Category: Nootropics -
Aug 13, 2026 
YouTube Video
Optifolin+ by Balchem: Bioactive Folate Explained -
Aug 13, 2026 
Product News
Grüns nutrops Fuctional Nootropics Gummies was created.
Categories: Gummy Supplements, Mushrooms, Nootropics -
Aug 13, 2026 Product News
Grüns Functional Nootropics Gummies was created.
Categories: Gummy Supplements, Nootropics -
Aug 12, 2026 
Product News
Nugenix Prime NAD+ Ultimate was created.
Categories: Anti-Aging, NADH -
Aug 10, 2026 
YouTube Video
GHOST Energy Sour Strips Appleberry -
Aug 05, 2026 
On the Brightside Launches Zembrin®-Powered Non-Alcoholic Feel-Good Soda
On the Brightside bets on one clinically studied ingredient, 15mg Zembrin per can, in its new zero-sugar Guava Glow and Strawberry Sunshine sodas. -
Aug 04, 2026 
YouTube Video
GHOST Energy A&W Root Beer Taste Test -
Aug 04, 2026 
YouTube Video
Apollon Nutrition Bare Knuckle V6: The Non-Stim Pre-Workout Breakdown -
Aug 03, 2026 
YouTube Video
Apollon Nutrition Mind Games Nootropic Breakdown -
Aug 02, 2026 
TikTok Video
Most "focus" supplements throw a bunch of caffeine at the problem. This one takes a completely... -
Aug 01, 2026 
Product News
Natural Factors RegenerLife - Higher Thoughts was created.
Category: Nootropics -
Jul 30, 2026 
YouTube Video
NNB Nutrition's Nicotine-Free Nootropic Pouches -
Jul 29, 2026 
Product News
Gorilla Mind Gorilla Mind Smooth was created.
Category: Nootropics -
Jul 27, 2026 
YouTube Video
NYNE Focus: An 8-Ingredient Nootropic Drink Focused on Cognizin Citicoline -
Jul 23, 2026 
YouTube Video
Shawn Wells Breaks Down GLP-1 Drag: Muscle Loss, Mitochondria, and Dopamine | Episode #227 -
Jul 22, 2026 
YouTube Video
GHOST Energy Sticks WARHEADS Sour Berry -
Jul 22, 2026 
Product News
Thorne Cognitive Vitality was created.
Category: Nootropics -
Jul 21, 2026 
NYNE Focus Lemon Ginger: An 8-Ingredient Nootropic Drink Focused on Cognizin® Citicoline
NYNE Focus is a caffeine-free nootropic drink built on paraxanthine with 8 disclosed ingredients, anchored by 250mg of Cognizin Citicoline. -
Jul 16, 2026 
Product News
Thorne Clear Focus was created.
Category: Memory Supplements -
Jul 15, 2026 
YouTube Video
MuscleSport Rhino Sport: The Underrated Pre-Workout -
Jul 14, 2026 
Product News
Life Extension Ultra Memory & Recall was created.
Category: Memory Supplements -
Jul 13, 2026 
YouTube Video
GHOST Warheads Sour Berry Energy Sticks -
Jul 11, 2026 
Product News
Pro Supps Jekyll & Hyde Nightmare has new variations: Categories: Nootropics, Pre Workout Supplements -
Jul 08, 2026 
PLT Health Solutions Heads to IFT First 2026 with Six Sampling Beverages and a Beverage Energy Showcase
PLT Health Solutions heads to IFT First 2026 with six sampling beverages and a beverage energy showcase at Booth 3042 in Chicago. -
Jul 08, 2026 
Product News
Optimal Health Systems NADH + DIM was created.
Categories: DIM (Diindolylmethane), NADH -
Jul 07, 2026 
Product News
Optimal Health Systems NanoBlue was created.
Category: Memory Supplements -
Jul 07, 2026 
Product News
Optimal Health Systems Brain was created.
Category: Nootropics -
Jul 05, 2026 
Product News
Solaray Focus for Adults was created.
Categories: Memory Supplements, Nootropics -
Jul 03, 2026 
Product News
Wellness Resources NAD+ Helper with NMN was created.
Categories: NADH, NMN -
Jul 02, 2026 
SPINS' Scott Dicker on Creatine Trends, GLP-1, and the Next Ingredients to Watch | Episode #224
SPINS' Scott Dicker grades his 2023 trend predictions and shares new creatine, hydration, and GLP-1 data on PricePlow Podcast Episode #224 -
Jun 30, 2026 
YouTube Video
Lifted Hyperdrive Pre-Workout: What's Inside -
Jun 28, 2026 Product News
G Fuel Energy Formula has new variations: Categories: Energy & Endurance, Gaming Supplements -
Jun 28, 2026 
TikTok Video
Zembrin might be one of the most underrated nootropics in the industry. Is it a focus... -
Jun 28, 2026 
Product News
Hi-Tech Pharmaceuticals Inositol was created.
Category: Inositol -
Jun 27, 2026 
Product News
PRIME NAD+ was created.
Categories: Anti-Aging, NADH -
Jun 25, 2026 
Product News
bloom Clear Mind was created.
Category: Nootropics -
Jun 24, 2026 
Zembrin® in the Wild: How the Top Kanna Extract Lands Across Seven Delivery Formats
PLT Health Solutions Zembrin® lands in seven delivery formats, with every product hitting the studied 25mg dose of the kanna extract. -
Jun 22, 2026 
Product News
Bucked Up essentials - Huperzine A was created.
Category: Huperzine A -
Jun 20, 2026 
TikTok Video
The pouch category is exploding, but so are concerns about what's actually inside some of these... -
Jun 20, 2026 
Product News
GNC Total Lean - Metabolic Booster has new variations: Category: Memory Supplements -
Jun 19, 2026 
Product News
Nutricost NAD+ Resveratrol was created.
Categories: NADH, Resveratrol -
Jun 18, 2026 
YouTube Video
MOSH High Protein Bar: 125mg Cognizin Inside -
Jun 18, 2026 
Doss Cunningham Sees the Future: C4's Origin, Cellucor's Rebrand, and Nutrabolt's Next Chapter | Episode #222
Nutrabolt CEO Doss Cunningham on Cellucor's rebrand, C4 Energy growth, Bloom investment, and building a supplement empire in PricePlow Episode #222 -
Jun 17, 2026 
Cyclone Pods Focus Pouches: 50mg Guarana Caffeine + Five Adaptogens in a Nicotine-Free Pouch
Cyclone Pods Focus Pouches pack 50mg guarana caffeine with adaptogens and functional mushrooms into a nicotine-free oral pouch, lab tested before launch. -
Jun 16, 2026 
Product News
Nugenix NeuroZone was created.
Category: Nootropics -
Jun 11, 2026 Product News
GNC Total Lean - Metabolic Booster was created.
Category: Memory Supplements -
Jun 10, 2026 
YouTube Video
Apollon Nutrition Overtime: A Pre-Workout in Pills -
Jun 09, 2026 
MOSH High Protein Bar at Target: 20g Protein, Creatine, and 125mg Cognizin® Citicoline
MOSH High Protein Bar lands at 2,000+ Target stores with 20g protein, creatine, and 125mg Cognizin® citicoline to support brain and body. -
Jun 09, 2026 
TikTok Video
Most people think energy products are only for the gym. That's a mistake. A good energy formula... -
Jun 08, 2026 
YouTube Video
GHOST Energy Sticks First Look & Taste Test -
Jun 07, 2026 
Product News
SNS Neurogize XT was created.
Category: Nootropics -
Jun 06, 2026 
Product News
Revive MD Longevity Restore was created.
Category: NADH -
Jun 06, 2026 
Product News
Double Wood Supplements Liposomal NAD was created.
Category: NADH -
Jun 04, 2026 
YouTube Video
ICON Focus Gum: Caffeine-Free Energy You Chew -
Jun 04, 2026 
Apollon Nutrition Overtime V6: Hardcore Nootropic Upgraded with Dual PEA, Dual-Caffeine Stack
Apollon Nutrition Overtime V6 rebuilds the formula with a dual-PEA stack, 700mg theobromine, and roughly 500mg caffeine. Start at half a serving. -
Jun 04, 2026 
TikTok Video
Everyone wants more focus. But not everyone wants another energy drink… or a pouch stuffed in... -
May 27, 2026 
ICON Focus Gum: Liquid-Core enfinity Paraxanthine in a Chewable Supplement
ICON Focus Gum packs 100mg enfinity paraxanthine and 100mg Alpha-GPC into a liquid core gum for fast, caffeine-free focus on demand. -
May 26, 2026 
Product News
CocoaVia Focus & Cognitive Support was created.
Category: Nootropics -
May 25, 2026 
YouTube Video
Astreas Energy Truffle: Chocolate That Went to Space -
May 20, 2026 
Product News
Nugenix Prime-NAD+ was created.
Categories: Anti-Aging, NADH -
May 19, 2026 
Astreas Energy Truffle: Premium Performance Chocolate with Cognizin® Citicoline
Astreas Energy Truffle combines Cognizin citicoline, 100mg natural caffeine, and Valrhona dark chocolate in a 100-calorie functional snack. -
May 17, 2026 
Product News
Nutricost Phosphatidyl Choline was created.
Category: Choline -
May 13, 2026 
YouTube Video
90% of Adults Don't Get Enough Choline -
May 12, 2026 
TikTok Video
90% of people are deficient in choline… and most don’t even know it. This impacts brain... -
May 11, 2026 
YouTube Video
Why Caffeine Can't Fix Mental Depletion -
May 07, 2026 
YouTube Video
VitaCholine®, Albion® Minerals, K2VITAL®, & the NY Jets with Balchem's Tom Druke | Episode 216 -
May 01, 2026 
YouTube Video
Chuck Norris’ Roundhouse Provisions Cognitive Warrior for Focus and Energy -
Apr 30, 2026 
TikTok Video
Chuck Norris’ legacy continues through Roundhouse Provisions. Their Cognitive Warrior formula... -
Apr 27, 2026 
Product News
Purity Products Brain Vitality-GPC Super Formula was created.
Category: Nootropics -
Apr 24, 2026 Product News
G Fuel Energy Formula has new variations: Categories: Energy & Endurance, Gaming Supplements -
Apr 23, 2026 
YouTube Video
STRONGEST Mushroom Supplements! Nucelium's Riley Boudreau & Rob Swiderski | Episode 214 -
Apr 23, 2026 
Product News
Nutricost Ginkgo + Ginseng was created.
Categories: Ginkgo Biloba, Ginseng -
Apr 22, 2026 
Roundhouse Provisions Cognitive Warrior: Remembering Chuck Norris and His Cognizin-Powered Brain Health Legacy
Roundhouse Provisions Cognitive Warrior is a daily nootropic anchored by 250mg Cognizin citicoline. We break down every ingredient in this Chuck Norris tribute. -
Apr 21, 2026 
YouTube Video
Unmatched CogniShot: When Should You Take It? -
Apr 21, 2026 
Product News
Unmatched Supps CogniShot has new variations: Categories: Energy Shots, Nootropics -
Apr 20, 2026 
Unmatched Supps CogniShot: Ketone-Fueled Cognitive Support in a Liquid Shot
CogniShot from Unmatched Supps is a caffeine-free liquid nootropic with 3000mg goBHB exogenous ketones, lion's mane, Cognizin, and CognatiQ. -
Apr 20, 2026 Product News
Unmatched Supps CogniShot was created.
Categories: Energy Shots, Nootropics -
Apr 20, 2026 
TikTok Video
Just because something doesn't have caffeine, doesn't mean it won't still hit. This is a... -
Apr 17, 2026 
Product News
Purity Products Memory500 was created.
Category: Nootropics -
Apr 17, 2026 
Product News
Purity Products Ultimate Mental Performance was created.
Category: Nootropics -
Apr 17, 2026 
Product News
Purity Products PS Brain Support was created.
Category: Nootropics -
Apr 16, 2026 
YouTube Video
TruShield Certified Ingredients: Why Ingredient Testing Matters in Supplements -
Apr 09, 2026 
YouTube Video
Green Beret Tests CellFlo6® in Afghanistan: PLT Health on Tactical Nutrition | Episode 212 -
Apr 08, 2026 
Product News
Goli Nutrition Renew NAD+ Gummies was created.
Categories: Anti-Aging, Gummy Supplements, NADH, Nicotinamide Riboside -
Apr 02, 2026 
Product News
LiveGood NAD+ Dissolving Strips was created.
Category: NADH -
Apr 02, 2026 
Product News
Bucked Up essentials - Alpha GPC was created.
Category: Alpha-GPC -
Apr 01, 2026 
Product News
NatureCity trueMind was created.
Category: Nootropics -
Mar 31, 2026 
POW! Energy Drink: Cognizin®-Powered Clean Energy with a Comic Twist
POW! Energy Drink uses 250mg Cognizin® citicoline from Kyowa Hakko, clinically studied for focus, attention, and accuracy in a zero-sugar can. -
Mar 31, 2026 
Product News
Titan Nutrition NAD+, Liposomal was created.
Category: NADH -
Mar 27, 2026 
YouTube Video
POW! Energy Drink: Focus + Hydration Combo -
Mar 27, 2026 
Product News
Natural Stacks Smart Ginkgo was created.
Category: Ginkgo Biloba -
Mar 21, 2026 
Product News
Seeking Health Brain Nutrients was created.
Category: Nootropics -
Mar 19, 2026 
Product News
Qualia Mind was created.
Category: Nootropics -
Mar 19, 2026 
Product News
Qualia NAD+ was created.
Category: NADH -
Mar 18, 2026 
Product News
NOW L-Serine was created.
Categories: L-Serine, Nootropics -
Mar 12, 2026 
TikTok Video
@kimkardashian @drinkupdate Energy Drink delivers enfinity paraxanthine energy and... -
Mar 11, 2026 
Product News
Vitacost Synergy - Neurocholine has new variations: Category: Choline -
Mar 10, 2026 
Product News
The Vitamin Shoppe NAD+ was created.
Category: NADH -
Mar 08, 2026 
Product News
Vitacost Synergy - Cognitive Support was created.
Categories: Memory Supplements, Nootropics -
Mar 08, 2026 
Product News
Vitacost Synergy - Huperzine A was created.
Category: Nootropics -
Mar 07, 2026 
Product News
Vitacost Choline & Inositol has new variations: Categories: Choline, Inositol -
Mar 04, 2026 
TikTok Video
How to make performance coffee with @Apollon #proteincoffee #nootropics #PerformanceCoffee #supplements -
Mar 01, 2026 
Product News
Panda Supplements FOCUS was created.
Category: Nootropics -
Feb 27, 2026 
Product News
Vitacost DMAE has new variations: Category: DMAE -
Feb 26, 2026 
YouTube Video
Paul Eftang & Matt Harrier on The Nootropics Depot Product Line | Episode 206 (Part 2 of 2) -
Feb 26, 2026 
Nootropics Depot Against the World, Part 2: The Product Line | Episode #206
Nootropics Depot's Paul Eftang & Matt Harrier break down tongkat ali, lion's mane, Ecklonia cava, Cognance, and industry fraud on PricePlow Podcast #206 -
Feb 26, 2026 
Product News
GNC Women's Focus & Cognition Vitapak Program was created.
Category: Nootropics -
Feb 21, 2026 
Product News
GNC AMP - Amplified Focus was created.
Category: Nootropics -
Feb 20, 2026 
Product News
Hi-Tech Pharmaceuticals Cognisport has new variations: Category: Memory Supplements -
Feb 19, 2026 
Product News
GNC Earth Genius - Energizing TonIQ was created.
Category: Nootropics -
Feb 18, 2026 
Product News
GNC Focus & Memory was created.
Categories: Memory Supplements, Nootropics -
Feb 15, 2026 
Product News
Natrol Cognium - Memory has new variations: Category: Nootropics -
Feb 12, 2026 
Philters Wiski and Philters Ruhm: Zero-Proof Spirits Powered by Cognizin® Citicoline
Philters Wiski and Ruhm deliver zero-proof spirits with Cognizin Citicoline for cognitive support. Functional whiskey and rum alternatives. -
Feb 11, 2026 
Product News
RAW Nutrition CBUM Steady State was created.
Category: Nootropics -
Feb 06, 2026 
YouTube Video
The Supplement Industry’s Dirty Secret -
Feb 06, 2026 
Nootropics Depot Against the World, Part 1: The FDA Raid - Paul Eftang & Matt Harrier | Episode #203
Nootropics Depot's Paul Eftang & Matt Harrier share their 2021 FDA raid story, regulatory battles, and fight for supplement quality on Episode #203 -
Feb 05, 2026 
Why Energy Drinks Need Experiential Ingredients: The Zynamite S Case Study
Zynamite S delivers experiential mental energy in beverages through COMT inhibition. Clinical studies show cognitive benefits consumers notice in 30 minutes. -
Feb 04, 2026 
YouTube Video
Nootropics Depot's Pharmaceutical-Grade Labs: What Supplement Quality Actually Looks Like -
Feb 02, 2026 
Product News
NutraBio NAD+, Liposomal was created.
Category: NADH -
Feb 02, 2026 
YouTube Video
Ultra Focus Pouches | Nicotine-Free Focus Pouches Powered by Paraxanthine -
Feb 02, 2026 
TikTok Video
Have you used ultra pouches for focus? -
Jan 27, 2026 
Product News
Mary Ruth's NADH with Niacin was created.
Categories: NADH, Niacin -
Jan 22, 2026 Product News
G Fuel Energy Formula has new variations: Categories: Energy & Endurance, Gaming Supplements -
Jan 20, 2026 
Product News
The Genius Brand Rise + Shine was created.
Categories: Mood Enhancers, Nootropics -
Jan 17, 2026 
Product News
Anabolic Warfare GTF2W was created.
Category: Nootropics -
Jan 15, 2026 
Ultra Pouches: The Revolutionary Nicotine-Free Focus Pouch Powered by enfinity® Paraxanthine
Ultra Focus Pouches deliver 100mg enfinity® paraxanthine plus 5 nootropics via pouch format. Clean cognitive enhancement without nicotine or caffeine jitters.
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Nootropic Price Alerts
The following price alerts are still active:
- Oct 31, 2026Natrol Cognium - Memory 60 Tablets (only 100mg) dropped by 8.3% to $21.88 at Walmart
- Oct 31, 2026Swanson PQQ 30 Vcaps (only 20mg) dropped by 34.4% to $12.82 at iHerb.com
- Oct 31, 2026G Fuel Energy Formula 40 Servings (only Sonic The Hedgehog (Peach Rings)) dropped by 25.1% to $28.79 at Amazon
- Oct 31, 2026G Fuel Energy Formula 40 Servings (only Nuka Cola (Tropical Citrus Berry)) dropped by 20% to $28.62 at Amazon
- Oct 30, 2026NOW Inositol 200 Vcaps dropped by 17% to $17.40 at Amazon
- Oct 30, 2026G Fuel Energy Formula 40 Servings (only Shiny Splash) dropped by 15.8% to $28.79 at Amazon
- Oct 30, 2026G Fuel Energy Formula 40 Servings (only Blue Ice (Blue Raspberry)) dropped by 25.2% to $28.79 at Amazon
- Oct 30, 2026NOW Ginkgo Biloba 200 Vcaps dropped by 15.1% to $12.70 at Tiger Fitness
- Oct 30, 2026Gorilla Mind Gorilla Mind Smooth 150 Capsules dropped by 15% to $36.50 at Tiger Fitness
- Oct 30, 2026Jarrow Formulas PS100 120 Softgels dropped by 8.8% to $63.79 at Amazon
- Oct 29, 2026Unmatched Supps CogniShot 31 Servings dropped by 11.1% to $51.99 at DPS Nutrition
- Oct 28, 2026Bucked Up essentials - Huperzine A 200 Capsules dropped by 10% to $17.96 at BuckedUp.com
- Oct 28, 2026Natural Stacks Ginkgo+ 60 Vcaps dropped by 16.7% to $19.95 at Walmart
- Oct 27, 2026Wellness Resources Focus Mini with Saffron 60 Capsules dropped by 25% to $26.24 at Amazon
- Oct 27, 2026RAW Nutrition CBUM Thuper Pump 20 Servings (only Sour Watermelon) dropped by 11.8% to $37.49 at Vitamin Shoppe
- Oct 27, 2026Natural Stacks Dopamine Brain Food 60 Vcaps dropped by 9.4% to $34.39 at Vitamin Shoppe
- Oct 26, 2026RAW Nutrition CBUM Thuper Pump 20 Servings (only Blue Raspberry) dropped by 11.8% to $37.49 at Vitamin Shoppe
- Oct 25, 2026The Genius Brand Rise + Shine 60 Vcaps dropped by 34.9% to $16.21 at Amazon
- Oct 24, 2026RAW Nutrition CBUM Essential Performance 25 Servings (only Winterberry (Sam Sulek Edition)) dropped by 15% to $34.00 at RAW Nutrition
- Oct 22, 2026NOW Inositol 100 Capsules dropped by 15% to $7.79 at Best Price Nutrition
- Oct 22, 2026BODi Mastermind Capsules 120 Capsules dropped by 14.4% to $29.75 at Amazon
- Oct 22, 2026BODi Gotu Kola Leaf Cut Dried 4 Oz. dropped by 13.2% to $14.75 at Amazon
- Oct 22, 2026BODi Gotu Kola Leaf Cut Dried 1 Lb. dropped by 14.8% to $31.75 at Amazon
- Oct 22, 2026BODi Mastermind Capsules 60 Capsules dropped by 14.5% to $19.25 at Amazon
- Oct 22, 2026BODi True Ginkgo Biloba Capsules 120 Capsules dropped by 14.3% to $24.00 at Amazon
- Oct 22, 2026BODi True Ginkgo Biloba Capsules 60 Capsules dropped by 14.5% to $16.25 at Amazon
- Oct 22, 2026BODi Ginkgo Biloba Leaf Cut Dried 5 Lbs. dropped by 14.6% to $145.00 at Amazon
- Oct 22, 2026BODi Ginkgo Biloba Leaf Cut Dried 4 Oz. dropped by 14.7% to $16.00 at Amazon
- Oct 22, 2026BODi Ginkgo Biloba Leaf Cut Dried 1 Lb. dropped by 14.4% to $37.25 at Amazon
- Oct 22, 2026BODi Ginkgo Biloba 10:1 Extract Powder 4 Oz. dropped by 14.7% to $16.00 at Amazon
- Oct 22, 2026Natural Stacks Focus Bites 30 Servings dropped by 18.7% to $15.27 at iHerb.com
- Oct 20, 2026RAW Nutrition CBUM Steady State 20 Servings (only Lemonade) dropped by 33.3% to $19.98 at Vitamin Shoppe
- Oct 19, 2026Transparent Labs Cognition 60 Capsules dropped by 15% to $42.50 at Transparent Labs
- Oct 19, 2026RAW Nutrition CBUM Steady State 20 Servings (only Peach) dropped by 33.3% to $19.98 at Vitamin Shoppe
- Oct 18, 2026Lemme NAD+ 60 Capsules dropped by 10.1% to $35.95 at iHerb.com
- Oct 17, 2026The Genius Brand Genius Mindfulness 30 Vcaps dropped by 33.6% to $25.98 at Amazon
- Oct 17, 2026The Genius Brand Gamer 80 Vcaps dropped by 35% to $21.43 at Amazon
- Oct 17, 2026Bucked Up essentials - Alpha GPC 100 Capsules dropped by 10% to $19.76 at BuckedUp.com
- Oct 16, 2026The Genius Brand Genius Consciousness 15 Servings (only Mango) dropped by 31.6% to $24.68 at Amazon
- Oct 16, 2026The Genius Brand Genius Consciousness 15 Servings (only Snow Cone) dropped by 35% to $24.68 at Amazon
- Oct 15, 2026NOW Phosphatidyl Serine 60 Vcaps (only 100mg) dropped by 7.5% to $18.49 at Amazon
- Oct 15, 2026NOW Inositol 100 Vcaps dropped by 24.9% to $6.54 at Walmart
- Oct 15, 2026Beyond Raw Burn MF 90 Capsules dropped by 20% to $33.99 at GNC
- Oct 12, 2026FeelGood Company NAD+ Nicotinamide Riboside Liposome 60 Vcaps dropped by 11.8% to $29.99 at Walmart
- Oct 11, 2026Double Wood Supplements Inositol 60 Capsules dropped by 33.3% to $9.95 at Amazon
- Oct 10, 2026Swanson DMAE Serum 1 Oz. dropped by 16.8% to $14.89 at Walmart
- Oct 10, 2026Magnum Nutraceuticals Mane Brain 60 Capsules dropped by 28.6% to $49.99 at Muscle and Strength
- Oct 09, 2026Nootropics Depot Nigella Sativa 10 Grams (only Thymoquinone 10%) dropped by 33.3% to $15.99 at Nootropics Depot
- Oct 09, 2026SNS Sabroxy XT 120 Vcaps dropped by 8.3% to $23.99 at DPS Nutrition
- Oct 07, 2026Transparent Labs Dopamine+ 120 Capsules dropped by 15% to $34.00 at Transparent Labs
- Oct 04, 2026Nootropics Depot Alpha GPC 50% 60 Grams dropped by 37.5% to $24.99 at Nootropics Depot
- Sep 30, 2026SNS Neurogize XT 60 Vcaps dropped by 10% to $31.50 at Best Price Nutrition
- Sep 29, 2026SNS Focus XT 30 Servings (only Little Green Man-Go Pineapple, Watermelon Lime) dropped by 10% to $28.80 at Best Price Nutrition
- Sep 27, 2026Natural Factors RegenerLife - Higher Thoughts 90 Softgels dropped by 9.3% to $20.97 at VitaCost.com
- Sep 27, 2026Natural Factors 3 Brains - Higher Thoughts 90 Softgels dropped by 9.3% to $19.92 at iHerb.com
- Sep 25, 2026Nootropics Depot 4'-DMA-7,8-DHF 90 Capsules dropped by 8.5% to $74.99 at Nootropics Depot
- Sep 24, 2026Nootropics Depot Cognizin 60 Capsules dropped by 10% to $26.99 at Nootropics Depot
- Sep 19, 2026Nutricost Sceletium Tortuosum 60 Capsules (only 50mg) dropped by 34.7% to $29.95 at Walmart
- Sep 17, 2026RAW Nutrition CBUM Essential Performance 25 Servings (only Sour Blood Orange (Sara Saffari Edition)) dropped by 15% to $34.00 at RAW Nutrition
- Sep 16, 2026Nootropics Depot Alpha GPC 60 Capsules dropped by 10% to $17.99 at Nootropics Depot
- Sep 15, 2026The Vitamin Shoppe Vthrive - Neuro Brain 30 Vcaps dropped by 23.1% to $9.99 at Amazon
- Sep 14, 2026UMZU Cortigon 60 Capsules dropped by 18.2% to $44.99 at Walmart
- Sep 10, 2026Nootropics Depot Sabroxy 90 Tablets dropped by 7.4% to $24.99 at Nootropics Depot
- Sep 10, 2026Nootropics Depot 7,8-Dihydroxyflavone 120 Capsules dropped by 9.1% to $49.99 at Nootropics Depot
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- Sep 03, 2026GNC AMP - Amplified Focus 60 Tablets dropped by 30.1% to $23.77 at GNC
- Sep 01, 2026NOW Brain Elevate 120 Vcaps dropped by 20% to $20.47 at iHerb.com
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- Aug 27, 2026Nootropics Depot Uridine Monophosphate 30 Grams dropped by 13.6% to $18.99 at Nootropics Depot
- Aug 18, 2026NOW Choline & Inositol 100 Vcaps dropped by 11.2% to $7.99 at Muscle and Strength
- Aug 12, 2026Momentous Alpha GPC 60 Capsules dropped by 10.6% to $38.19 at Walmart
- Aug 10, 2026Leviathan Nutrition Zenith 120 Capsules dropped by 10% to $44.99 at Natural Body Inc
- Jul 29, 2026Nootropics Depot Uridine Monophosphate 60 Grams dropped by 6.7% to $27.99 at Nootropics Depot
- Jul 23, 2026Solaray Gotu Kola 100 Capsules dropped by 9.9% to $9.45 at Best Price Nutrition
- Jul 23, 2026KAL Inositol 8 Oz. dropped by 10% to $41.58 at Best Price Nutrition
- Jul 23, 2026Rule 1 Energized Cognition 30 Servings (only Golden Gummy) dropped by 50% to $19.00 at Suppz.com
- Jul 23, 2026Nootropics Depot Alpha GPC 180 Capsules dropped by 12.5% to $34.99 at Nootropics Depot
- Jul 18, 2026Nootropics Depot Sabroxy 15 Grams dropped by 7.4% to $24.99 at Nootropics Depot
- Jul 16, 2026Advanced.GG FOCUS 20 Servings (only Sour Black Cherry) dropped by 15.1% to $40.50 at Advanced.GG
- Jul 15, 2026Nootropics Depot Sarcosine 120 Chewables dropped by 12.5% to $34.99 at Nootropics Depot
- Jul 04, 2026Swanson Ginkgo Biloba Extract 30 Capsules dropped by 64.1% to $3.98 at iHerb.com
- Jul 03, 2026Swanson Ginkgo Biloba Extract 100 Vcaps dropped by 22.1% to $15.38 at iHerb.com
- Jul 01, 2026Nootropics Depot Ginkgo Biloba 365 Tablets dropped by 9% to $39.99 at Nootropics Depot
- Jun 26, 2026Gorilla Mind Advanced Nootropic Formula 150 Capsules dropped by 21% to $33.74 at DPS Nutrition
- Jun 26, 2026MRM Neuro-Max II 60 Vcaps dropped by 6.7% to $27.99 at VitaCost.com
- Jun 26, 2026Nootropics Depot 7,8-Dihydroxyflavone 5 Grams dropped by 31.2% to $74.99 at Nootropics Depot
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- Apr 15, 2026Granite Supplements GigaBrain 30 Servings (only White Peach) dropped by 62.5% to $14.99 at Amazon
- Apr 13, 2026NutraBio NAD+, Liposomal 60 Capsules dropped by 10% to $54.00 at NutraBio
- Mar 21, 2026Qualia Mind 90 Vcaps dropped by 9.5% to $94.05 at iHerb.com
- Mar 02, 2026Onnit Alpha Brain Neuro Gummies 90 Gummies dropped by 10% to $22.50 at Onnit
- Feb 17, 2026Force Factor ForeBrain Focus 60 Vcaps dropped by 12.3% to $14.99 at Muscle and Strength
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- Apr 02, 2025Nootropics Depot Choline L-Bitartrate 90 Capsules dropped by 11.1% to $15.99 at Nootropics Depot
- Apr 02, 2025Nootropics Depot Ginkgo Biloba 90 Tablets dropped by 9.1% to $19.99 at Nootropics Depot
- Apr 02, 2025Nootropics Depot Nobiletin 30 Capsules dropped by 9.1% to $19.99 at Nootropics Depot
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- Apr 01, 2025Nootropics Depot Cistanche Tubulosa 10 Grams dropped by 7.4% to $24.99 at Nootropics Depot
- Mar 11, 2025NOW DMAE 100 Vcaps dropped by 11.1% to $7.99 at Muscle and Strength
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