Nuritas uses AI to discover novel peptide ingredients like PeptiStrong for muscle health and PeptiSleep for sleep quality, backed by clinical trials
Solar Foods showcases Solein air-based protein at SupplySide Global 2025. Sample RTD beverages, bars and shakes at Sensapure Flavors Booth 2651.
TruShield Certified tests supplements for 400+ banned substances using WADA-level methodologies. Led by Lori Bestervelt, backed by SMRTL's anti-doping lab.
C4 Cereal Killer combines fruity cereal flavor with 200mg caffeine, beta-alanine, zero sugar, and NSF Certified for Sport credentials in an energy drink.
The Vitamin Shoppe GLP-1 Support Protein with myHMB protects muscle and bone during weight loss with calcium HMB, calcium, and vitamin D3 for women.
Marc "The Machine" Lobliner returns to the PricePlow Podcast with a bold prediction: goBHB will become bigger than creatine. Now serving as President of Ketone Labs, Marc discusses real-world applications from concussion protocols in youth sports to cognitive enhancement, the critical differences between D-BHB and L-BHB isomers, and why this bio-identical ketone ingredient has transformative potential across multiple health categories.
From evening pre-workouts that improve sleep quality to emerging cardiovascular research and anabolic properties demonstrated in clinical settings, this episode explores why goBHB represents the next major breakthrough in sports nutrition and beyond. Listen now to hear Marc's unfiltered take on the future of ketone supplementation and what's coming next for Ketone Labs!
The supplement industry recycles the same decades-old ingredients because creating truly novel compounds takes tens of millions of dollars and 20+ years of research. Nuritas is changing that with their AI Magnifier platform, which discovers clinically validated peptide ingredients in months instead of decades.
Their breakthrough ingredients like PeptiStrong® (144% increase in strength recovery from fava beans) and PeptiSleep™ (38 more minutes of sleep from brown rice) represent an entirely new category: cell-signaling peptides that deliver instructions to your cells rather than just nutrients. Read the full story on how artificial intelligence is unlocking bioactive compounds hidden in nature that we never knew existed.
Forget the neon-colored college fuel! Staed Energy Drink delivers luxury productivity powered by 250mg of clinically studied Cognizin citicoline for genuine cognitive enhancement. This zero-sugar formula combines organic caffeine, L-theanine, European elderberry antioxidants, and prebiotic fiber in sophisticated flavors like Blackberry Mint and Lemon Lime Ginger that belong in boardrooms, not frat houses.
Built for professionals who refuse to compromise, Staed transforms ordinary energy into deep work fuel with research-backed nootropics and monk fruit sweetness.
Brew Shockalaka is going massive with their latest contest - we're talking a full year's supply of zero-sugar nootropic coffee plus protein donuts to pair with it. And the best part? Everyone who enters gets a discount code, whether they win or not.
If you've been following along with our Brew Shockalaka coverage and podcast with the "Brew Shock" team, you know this isn't your average RTD coffee. This is the zero-sugar, nootropic-packed beverage that's been turning heads since launch -- and now they're giving away enough to fuel your entire 2026.
Ready to enter? Head to the contest page linked in our article, "Brew Shockalaka Year Supply Giveaway: Win Coffee & Donuts for an Entire Year!".
Arjuna Natural is transforming functional foods at SupplySide Global 2025 with innovative ready-to-market prototypes featuring their clinically-validated BCM-95 turmeric extract and Shoden ashwagandha. Visit Booth #6517 to sample BCM-95-infused chocolates delivering 7x better bioavailability than standard curcumin, plus three distinct Shoden applications including pineapple sparkling water, mango iced tea stick packs, and orange mango chews.
These prototypes showcase how advanced botanical science can create products consumers actually want to consume, with Shoden's 35% withanolide glycosides enabling clinically-effective doses at just 60mg without overwhelming flavor profiles. Stop by to taste the future of functional confectionery and beverages, and discover why these ingredients are redefining what's possible in botanical supplementation.
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