Helaina's Laura Katz and Pam Besada-Lombana reveal effera lactoferrin science, clinical data, and precision fermentation on PricePlow Podcast #197
Formulator's Corner #22 designs a nighttime powder with Shoden-R ashwagandha, glycine minerals, taurine, and myo-inositol for stress, sleep, and hydration.
PLT Health's Dynagenix brings water-soluble Boswellia to beverages. Clinical data shows joint comfort in 5 days and faster muscle recovery at 40-60mg.
Lift Energy delivers 250mg Cognizin and 5,000mg goBHB for stimulant-free focus and metabolic fuel without caffeine jitters or crashes.
HTBA's Teresa Pellicer & Bernardo Gonzaga reveal MecobalActive B12 clinical study showing superior methylcobalamin bioavailability | Podcast #196
A new energy drink appeared with minimal marketing but a seriously impressive formula. Lift Energy delivers 250mg Cognizin® citicoline and 5,000mg goBHB® ketones for stimulant-free focus and cellular energy.
Unlike caffeine-based drinks that borrow energy through stress hormone release, Lift Energy provides genuine metabolic fuel your mitochondria convert directly into ATP. The clinically-dosed Cognizin® enhances focus and reduces task errors, while the massive goBHB dose fuels sustained performance without jitters or crashes. Read our full analysis of this surprisingly well-formulated energy drink.
Sensapure Flavors has officially launched SensaNaturals Flavor Solutions, a clean-label flavoring platform built entirely from recognizable, whole-food ingredients. Instead of listing "natural flavors" on your label, you get actual ingredient names like blueberry juice powder, acai extract, and pomegranate powder.
This innovative platform allows functional food and beverage brands to achieve exceptional taste while maintaining complete ingredient transparency. Built around five core ingredient pillars including whole food extracts, fermentation-derived taste modulators, and functional adaptogens, SensaNaturals is designed specifically for challenging functional ingredients while meeting FDA, USDA Organic, and EU compliance standards. Read the full article to discover how this platform is changing the game for brands seeking both taste excellence and ingredient transparency.
Most alpha lipoic acid supplements fail because of a stability problem that destroys absorption. Standard R-alpha lipoic acid polymerizes into chains your body can't absorb, while racemic forms dilute potency with biologically inactive S-enantiomers.
Sodium-stabilized Na-R-alpha lipoic acid (specifically Nutristat Na-R Lipoic Acid) solves this completely, delivering up to 40 times greater bioavailability than unstabilized forms. Learn why pharmaceutical-grade sodium salt formulations achieve therapeutic plasma concentrations while standard products fall short, and discover the clinical research on dosing, mechanisms, and applications for metabolic health, neuroprotection, and antioxidant support.
We've updated our PeptiStrong article with a new 2025 human study showing impressive results. Mohan and colleagues found that 2.4 grams daily of this AI-discovered fava bean peptide network produced 17% greater strength gains during resistance training compared to exercise alone, despite participants consuming only 1.2g/kg bodyweight of dietary protein.
The study also revealed unexpected benefits for bone mineral content and muscular endurance. This adds to two previous 2023 trials demonstrating 144% better strength recovery and reduced fatigue. Nuritas used their Magnifier AI platform to identify these pro-anabolic peptides that activate mTOR and modulate key myokines. Read the full updated article to see how AI is transforming supplement discovery.
Not all B12 forms deliver equal bioavailability or stability. In Episode #196 of the PricePlow Podcast, HTBA's Teresa Pellicer, PhD and Bernardo Gonzaga reveal clinical study data validating MecobalActive methylcobalamin's superior bioavailability in athletes who aren't deficient.
This deep dive explores the molecular mechanisms, manufacturing innovations, and pharmacokinetic evidence behind their next-generation methylcobalamin ingredient. Learn why methylcobalamin represents the biologically active form your body actually uses, how HTBA solved methylcobalamin's notorious stability challenges, and what the clinical data means for supplement formulators. Subscribe to the PricePlow Podcast and dive into the science.
Ready to ditch nicotine pouches and reduce caffeine in 2026? Ultra Focus Pouches use enfinity paraxanthine for clean cognitive enhancement without addiction or jitters. The formula combines TSI Group's clinically-backed paraxanthine with Alpha-GPC, L-theanine, Panax ginseng, and B vitamins to deliver sustained mental clarity through rapid oral absorption.
Unlike nicotine pouches that create cardiovascular stress and dependency, or caffeine that leaves roughly half the population jittery due to genetic metabolizer status, paraxanthine provides the focus benefits without problematic metabolites. Same ritual, better results, and a sustainable path forward for anyone looking to break free from stimulant habits that no longer serve them. Learn how Ultra Focus Pouches can help you reclaim your focus in 2026.
Brew Shockalaka, the zero-sugar nootropic coffee with 200mg caffeine and 100mg CognatiQ, just landed at three major fitness chains. The RTD beverage that's been turning heads since our podcast coverage is now available at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection locations spanning the Mid-Atlantic, Northeast, Georgia, Texas, and Nevada.
This fitness-first expansion strategy is paying off for the brand that delivers cognitive enhancement without carbonation or sugar crashes. With all three dessert-inspired flavors now hitting gym coolers nationwide, members can grab functional coffee that actually works as pre-workout energy. Read the full breakdown of which locations carry it and why the no-fizzle formula is perfect for training.
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