Supplement Industry Education and Media

Louisville Brands just launched Gym Snack, a chef-developed line of crunchy savory snacks that deliver 15g of plant-based protein per serving with zero seed oils. Built on textured pea protein and seasoned with olive oil instead of industrial vegetable oils, these crisps hit 160 calories per serving with legitimate macro leverage that works for anyone tracking protein without compromising on taste.

Backed by industry veteran Nate Frazier and created by trained chef Brooks Thomas, Gym Snack solves the savory protein problem with two flavors: Cheddar Cheeze Crisps and Jalapeño Cheddar Cheeze Crisps. Read our full breakdown covering the ingredient science, manufacturing process, and why this fills a genuine gap in the active nutrition market.

Core Culture launches NuMan, a comprehensive testosterone optimization formula manufactured at Veritacor's NSF-certified facility in Luling, Texas. The 14-ingredient formula combines clinical doses of fenugreek, Tongkat ali, shilajit, and supporting compounds targeting multiple pathways involved in testosterone production, SHBG reduction, and estrogen metabolism for men seeking natural hormonal support.

Released alongside Core Culture NuWoman for women's hormonal health, NuMan demonstrates Core Culture's commitment to gender-specific wellness backed by manufacturing transparency. Read our full breakdown covering the science behind each ingredient, optimal dosing strategies, and how Veritacor's quality standards set these formulas apart from underdosed competitors.

MuscleTech EFF'N Energy completes the brand's effervescent trilogy alongside EFF'N Hydrate and EFF'N Cut, transforming energy supplementation from powder logistics into an experience that actually fizzes to life. Each single-serve sachet delivers 225mg caffeine, 200mg GeniusPure Alpha-GPC, 500mg N-acetyl-L-tyrosine, 2g taurine, and micro-dosed yohimbe in effervescent beadlets that dissolve in roughly 80 seconds to create a carbonated beverage sensation.

The GNC-exclusive line eliminates every friction point from supplementation with no scoops, shaker bottles, or powder residue. Energy handles stimulation and cognitive sharpness, Hydrate delivers electrolytes with Senactiv for 20% endurance improvements, and Cut brings clinical-grade TheoLim thermogenesis that increases calorie expenditure 3.2x above baseline. Read our complete breakdowns to see how MuscleTech reimagined supplement delivery around functional fizz that makes consistent use something you'll look forward to rather than another supplement chore.