PeptiStrong is a natural anabolic peptide network that functions as a muscle building ingredient, developed by Nuritas and found in fava beans.
C4 Energy Shots deliver 200mg caffeine plus beta-alanine and betaine in portable 2oz bottles. NSF Certified for Sport, three flavors, zero sugar.
Sensapure Flavors launched SensaNaturals Flavor Solutions to replace natural flavors with real, recognizable whole-food ingredients on product labels.
Ultra Focus Pouches deliver clean cognitive enhancement with enfinity® paraxanthine. No nicotine addiction or caffeine jitters for better focus.
Brew Shockalaka expands to Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection. Zero-sugar nootropic coffee now at gyms nationwide.
Ready to ditch nicotine pouches and reduce caffeine in 2026? Ultra Focus Pouches use enfinity paraxanthine for clean cognitive enhancement without addiction or jitters. The formula combines TSI Group's clinically-backed paraxanthine with Alpha-GPC, L-theanine, Panax ginseng, and B vitamins to deliver sustained mental clarity through rapid oral absorption.
Unlike nicotine pouches that create cardiovascular stress and dependency, or caffeine that leaves roughly half the population jittery due to genetic metabolizer status, paraxanthine provides the focus benefits without problematic metabolites. Same ritual, better results, and a sustainable path forward for anyone looking to break free from stimulant habits that no longer serve them. Learn how Ultra Focus Pouches can help you reclaim your focus in 2026.
Brew Shockalaka, the zero-sugar nootropic coffee with 200mg caffeine and 100mg CognatiQ, just landed at three major fitness chains. The RTD beverage that's been turning heads since our podcast coverage is now available at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection locations spanning the Mid-Atlantic, Northeast, Georgia, Texas, and Nevada.
This fitness-first expansion strategy is paying off for the brand that delivers cognitive enhancement without carbonation or sugar crashes. With all three dessert-inspired flavors now hitting gym coolers nationwide, members can grab functional coffee that actually works as pre-workout energy. Read the full breakdown of which locations carry it and why the no-fizzle formula is perfect for training.
Arjuna Natural's Shoden-R ashwagandha just claimed the Ingredient Idol award at SupplySide Global 2025 for the relaxation category. This root-only extract delivers clinically-backed benefits at just 60mg per serving and finally makes ashwagandha viable in beverages, gummies, and RTD formats thanks to its water solubility and clean taste profile.
Unlike traditional ashwagandha extracts that require 300-600mg doses and struggle with opacity and sediment in liquids, Shoden-R's 35% withanolide glycoside standardization enables superior bioavailability and formulation flexibility. With completed clinical research on cortisol awakening response awaiting publication and proven stability across pH ranges and heat processing, this award-winning ingredient opens new possibilities for brands targeting functional foods and convenient on-the-go stress management solutions. Learn why Shoden-R is changing the ashwagandha game.
A new 8-week study shows that BHB supplements helped dieters lose fat while preserving lean muscle mass. This is critical for anyone cutting calories, but especially important for GLP-1 medication users who can lose up to 40% of their weight as muscle tissue.
The randomized controlled trial found that participants taking 10g of BHB daily during caloric restriction significantly reduced body fat percentage and improved their lean-to-fat ratio, with no decline in muscle mass. Meanwhile, the placebo group showed no such improvements. Read the full research breakdown to learn how BHB may protect your hard-earned muscle during your next cut.
Planning to quit caffeine? Wait. Research shows that roughly 50% of people are slow caffeine metabolizers who experience jitters, insomnia, and anxiety due to a genetic lottery. The fix isn't quitting stimulants altogether... it's switching to paraxanthine (enfinity®), caffeine's primary metabolite that bypasses the genetic variability.
Paraxanthine delivers the energy and focus benefits of caffeine without the problematic metabolites (theobromine and theophylline) that cause prolonged side effects in slow metabolizers. With a shorter half-life and cleaner stimulation profile, paraxanthine offers a genotype-independent solution for anyone seeking better energy without the jitters. Read the full article to learn how your genes determine your caffeine response and why paraxanthine might be the stimulant upgrade you need.
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