Glanbia's Jonathan Baner & James Stone discuss extrusion tech pushing protein snacks to 85% while maintaining texture on PricePlow Podcast #185
Core Nutritionals adds Peanut Butter to Core VEGAN. 21g protein from pea and rice, enhanced BCAAs, digestive enzymes, and a creamer system for better taste.
Kyle Kirvay becomes first ABS athlete to break 1100kg barrier with 1125kg total. New Animal athlete posts 631 Wilks, 290kg bench record at San Diego.
Deep dive into Brew Shockalaka's ingredients: NALT, CognatiQ, caffeine, L-theanine, theobromine, MCTs. Clinical doses backed by research. Zero sugar formula.
Helaina shows effera human-identical lactoferrin at SupplySide Global 2025 with clinical data, Longevispheres collaboration, and Brain Fog Chocolates
Kyle "Tiger" Kirvay just made history at ABS San Diego, becoming the first athlete ever to break the 1100kg barrier with a massive 1125kg (2480.2 lb) total, complete with the biggest bench press, highest Wilks score ever recorded in the series, and his first ABS belt. Now officially part of the Animal family, the former IFBB Pro has cemented himself as a powerlifting force to be reckoned with.
From his dream-come-true performance at the Animal CAGE at the 2025 Arnold to his record-shattering debut as an Animal athlete, Kyle's journey showcases raw power, relentless drive, and a supplement stack built around Animal Pak, Animal Isolate Loaded Whey Protein, and strategic creatine dosing. Read the full story of Tiger's rise to dominance and what's next for this unstoppable athlete.
On Episode #185 of the PricePlow Podcast, Mike and Ben sit down with Jonathan Baner (Senior R&D Director) and James Stone (VP of Global Marketing and Insights) from Glanbia Nutritionals to explore the science behind high-protein snacking. Learn how twin screw extrusion technology is pushing protein content from the typical 5-7% in traditional snacks up to an impressive 65-85% while maintaining the crispy, crunchy textures consumers demand.
From understanding the four distinct snacker behavior profiles to discovering that 70% of protein cereal consumption happens as snacking rather than breakfast, this episode delivers fascinating consumer insights and technical breakthroughs. The discussion covers everything from whey protein isolate supply constraints and clean label formulation strategies to the seed oil debate and how GLP-1 adoption is driving unprecedented protein demand across the industry.
The collagen market has long faced a fundamental problem: billions spent annually on an incomplete protein requiring massive 5-15 gram doses, with most "vegan" alternatives offering nothing more than amino acid blends. VC-H1 Botanic Collagen Peptides from Freemen Nutra changes everything as the first plant-based collagen containing genuine bioactive di- and tripeptides proven to stimulate collagen synthesis.
Derived from organically grown hibiscus, VC-H1 delivers the same collagen-stimulating peptide sequences found in animal sources at just 1.5 grams daily—one-third to one-tenth the typical dose. A gold-standard 12-week clinical trial demonstrated significant improvements in skin hydration, elasticity, wrinkle depth, and barrier function (p<0.001 across multiple measures), with in vitro studies showing 1.7-4x superior potency versus animal collagen. Learn how this breakthrough ingredient solves every limitation of conventional collagen while meeting vegan, halal, kosher, and organic certifications in our comprehensive deep dive.
Brew Shockalaka is going massive with their latest contest - we're talking a full year's supply of zero-sugar nootropic coffee plus protein donuts to pair with it. And the best part? Everyone who enters gets a discount code, whether they win or not.
If you've been following along with our Brew Shockalaka coverage and podcast with the "Brew Shock" team, you know this isn't your average RTD coffee. This is the zero-sugar, nootropic-packed beverage that's been turning heads since launch -- and now they're giving away enough to fuel your entire 2026.
Ready to enter? Head to the contest page linked in our article, "Brew Shockalaka Year Supply Giveaway: Win Coffee & Donuts for an Entire Year!".
Health Tech Bio Actives (HTBA) brings 45 years of European vitamin B12 expertise to the performance nutrition space with MecobalActive, a clinical-backed methylcobalamin ingredient that's rewriting the rules on B12 supplementation. New research shows just three days of supplementation significantly improved both physical power output and cognitive response time in healthy, active individuals -- without B12 deficiency.
This isn't about correcting deficiency; it's about optimizing performance in just 72 hours. Learn about HTBA's proprietary green chemistry manufacturing process, five-year shelf life advantage, and the groundbreaking clinical trial demonstrating 4% power increases and 5% faster cognitive processing in well-trained cyclists.
Following last year's groundbreaking XPO NRG collaboration, PricePlow proudly unveils CREATEA Mighty Mango, a ready-to-drink functional beverage showcasing stable creatine technology and natural cognitive enhancement. This concept brings together industry leaders including Glanbia Nutritionals (CreaBev®), PLT Health Solutions (Zynamite S®), NNB Nutrition (SweetVantage®), and NutriScience Innovations (InnovaBean®) to demonstrate what's possible when cutting-edge science meets commercial viability.
The formula combines breakthrough encapsulated creatine for unprecedented beverage stability, mango leaf extract for non-stimulant mental energy, natural caffeine, and an advanced sweetening blend -- all in a clean-label format ready for market. Visit our article to learn about the innovative ingredients and sample CREATEA at SupplySide Global 2025 throughout the show floor!
Arjuna Natural is transforming functional foods at SupplySide Global 2025 with innovative ready-to-market prototypes featuring their clinically-validated BCM-95 turmeric extract and Shoden ashwagandha. Visit Booth #6517 to sample BCM-95-infused chocolates delivering 7x better bioavailability than standard curcumin, plus three distinct Shoden applications including pineapple sparkling water, mango iced tea stick packs, and orange mango chews.
These prototypes showcase how advanced botanical science can create products consumers actually want to consume, with Shoden's 35% withanolide glycosides enabling clinically-effective doses at just 60mg without overwhelming flavor profiles. Stop by to taste the future of functional confectionery and beverages, and discover why these ingredients are redefining what's possible in botanical supplementation.
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