Magnesium is a critically important mineral for hundreds of processes throughout the body, yet studies show that almost half the population does not get enough magnesium from food. This could be even higher among kids since it can be a challenge to get your kids to eat a balanced diet. That's where Calm Specifics Kids comes in. Calm Specifics Kids is formulated just for kids, featuring multi-award-winning Natural Vitality's Calm magnesium. Plus, we've added a unique blend of vitamins and minerals to support Calm + Focus...with a great taste kids will love!