Rip It is an energy drink made by National Beverage Corp., maker of Shasta and Faygo, and is their first energy drink.
The drinks come in over 15 flavors, which has sugar-based and sugar-free versions. Most flavors are sold in 16oz cans.
Rip It Energy Drinks are marketed as "energy fuel at a price you can swallow", and they contain 120% daily value of vitamin C, 100% daily value of vitamin B6, and 170% daily value of vitamin B12 per 8 fl oz serving according to product packaging. There is also taurine, caffeine, inositol, and guarana seed extract.
The sugar-free versions use sucralose and acesulfame potassium as their sweeteners. Rip It drinks average about 80 mg of caffeine from all sources per 8 oz. serving according to product packaging in 2017.
Rip It is very popular in the US Military and is widely consumed by U.S. forces in Afghanistan and Iraq.
Rip It sponsors Olympic champion alpine skier Julia Mancuso.