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RYU, or Respect Your Universe, is an up and coming apparel line that believes that every athlete embodies the mindset of a warrior. It doesn’t matter what sport or discipline the athlete follows, RYU knows that every athlete is a fighter at their core. On my visit to the 2012 Arnold Classic, I had the honor to meeting Rocky, their brand ambassador, and can say that these guys are the real deal!
For this reason, they stress the importance of keeping the spirit of combat in mind at all times; 24 hours a day. The apparel brand operates under four specific brand pillars: Strength, Honor, Respect, and Sustainability. Under these pillars, the RYU team uses industry experience and innovative thinking to create unique products that are environmentally sound to help all athletes to get closer to their goals.
RYU and the Four Pillars to Respect Your Universe
The four brand pillars of Respect Your Universe were not selected at random.Strength, Honor, Respect, Sustainability each represent a specific mindset that RYU finds essential to creating valuable products.
- Strength was chosen because it represents resilience and spirit. They use this concept to create the very best product possible.
- Honor was chosen as a reminder to remain faithful to goals and missions.
- Respect is required of every athlete and warrior.
- Sustainability represents the company’s desire to connect with nature by creating a product that helps to progress the environment instead of harming it.
The RYU collection spans performance and lifestyle products. At the moment, only men’s products are available. However, Respect Your Universe plans to release a women’s line of clothing in July 2012. Whatever product you buy, you can expect to receive something that is functional, high quality, and stylish. RYU has something for every type of athlete.
The RYU Product Lines
The Men’s Performance Line is all about achieving your goals without being held back by low quality gear. All products in this line feature recycled materials to go along with RYU’s dedication to sustainability. All materials are flexible for optimal performance. Seams and edges are designed to prevent chaffing and irritation. Each product features quick drying materials and moisture management capabilities to keep you dry during the most intense training periods.
Certain items, such as the Discipline Sleeveless Training Top, feature Cocona to provide odor resistance during use. When you combine all these features, you end up with premier active wear that is fit for combat.
The Men’s Lifestyle Line are for those rare instances when you aren’t on the mats, in the gym, or on the trail. RYU has created some very stylish items for you to wear when you aren’t training. These items use ultra soft organic cotton to provide the ultimate comfort. All graphics use soy ink that looks great and is good for the environment. The t-shirts are “garment washed” to reduce shrinkage and promote an even softer feeling. The Lifestyle line often sports the RYU Iconography; a series of symbols and logos meant to support and promote the Respect Your Universe mindset. Our favorite piece in this line is the “TSUBA T-shirt.”
Every aspect of the athletic process is covered in each unique RYU design. Shirts and Tops are used as technical base layers. They use moisture wicking and odor resistant material to keep you dry and smelling good during workouts. Pants and Shorts are created to keep you comfortable and dry while providing full mobility during your time on the mats. RYU accessories stylish feature caps and hats that show off the brand logo. The beanies feature the same organic cotton that is used on the t-shirts. Finally, Jackets and Hoodie’s are meticulously designed to keep you warm and dry at the same time. They feature venting and mesh panels to keep the air-flow going in cold temperatures.
Why to Shop RYU Clothing
If you are looking for a high quality athletic product from a company that is dedicated to their mission, then you need to check out RYU. The RYU Team comes from leadership positions at large sports apparel brands. They decided to unite to create a brand that is devoted to the spirit of combat while maintaining high moral ethics in each item.
Respect Your Universe is truly a brand for the athlete’s athlete. Each of us is a fighter, regardless of sport. RYU is here to provide us with exactly what we need to achieve our performance goals while maintaining the mindset of a true warrior.
Where to Buy RYU Apparel
Here at PricePlow, we compare prices to find you the best deals on supplements and other nutrition-related products. Since RYU isn't in stores yet, we don't have prices to compare, but stay tuned! As this brand grows, we will get them up here. Until then, www.ryu.com is the place to go.