Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Milk Proteins, Peptides, and SOUL: Matt Karich Returns | Episode #135
Quite a bit has happened since Episode #068 with Matt Karich, the enterprising founder of Soul Performance Nutrition. He’s gotten deeper into ultra-endurance sports, and has dropped a few incredible new supplements.
So we brought Matt back on to talk about his latest endeavors, getting the official catch-up from over two years of […]
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Natural Products Association SUES New York Over Supplement Restrictions (Updated 4/23/24)
On December 4, 2023, the Natural Products Association (NPA) filed a lawsuit against the State of New York — specifically Attorney General Letitia James — arguing that the state’s recently-enacted law that prohibits and restricts dietary supplement purchases is unconstitutional.[1]
This article explains the law, summarizes the lawsuit, provides a quote from the Natural […]
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Ghost JOINT: Powdered Joint Support Supplement Where Old Meets New
Earlier this month, GHOST Lifestyle made waves with the release of Ghost Protein Cereal, the supplement titan’s first foray into functional foods that initiated a partnership with General Mills.
Yet inside that formula was a non-disclosed protein blend that included soy protein included — two things Ghost had never done before. This led […]
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POPPA PUMP: InnovaPharm’s Stim-Free Nitric Oxide Pills with 2 New Ingredients
InnovaPharm is one of those brands known for uniquely innovative labels. They’re always bringing a touch of something different to their formulas, and we love them for it because when they start launching products, they pull the industry out of slumps.
Recently, they launched the MVPre 365 Everyday Pre-Workout, which gave a great new […]
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Dick Durbin is Up to No Good in the Dietary Supplement Industry Again
On March 18, 2024, United States Senator Dick Durbin of Illinois sent a letter to four dietary supplement industry trade associations demanding action against the inclusion of dangerous and illegal ingredients in products marketed as supplements.[1-5]
The letter focuses specifically on tianeptine, a compound sold as an antidepressant in several European countries that has […]
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BUM Energy ROOT BEER Flavor Brings Soda Back Into Your Life
5-time Mr. Olympia Classic Physique champion Chris Bumstead has been crushing it with Raw Nutrition, with recent pre-workout releases like CBum Essential Pre-Workout and Thuper Thavage. But aside from pre-workouts, he also has an energy drink brand resting on the other end of the energy spectrum — it’s the highly acclaimed BUM Energy.
Normally, […]
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Inside The Vitamin Shoppe Brands: Tabitha Daley, Brian Tanzer, Dustin Elliott | Episode #134
Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company.
Inside the Vitamin Shoppe BrandsEpisode 134 of the PricePlow Podcast is […]
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