- Please note – We are in the process of label design changes, therefore some shipments may have original packaging and not match the website image. New look, same great product!
- Certified sustainable by the Marine Stewardship Council
- 90 fish-gelatin softgels
- 4mg astaxanthin per softgel
- CO2-extracted from algae
- Product of USA
Astaxanthin (as-tuh-zan-thin) is the red-orange pigment that gives wild salmon its vivid hue.
Vital Choice Astaxanthin is extracted from Haematococcus pluvialis microalgae using carbon dioxide ... a solvent-free process that's better for people and the environment.
And ours is the world's first astaxanthin supplement to deliver this healthful marine-source antioxidant in a base of omega-3-rich wild Alaskan sockeye salmon oil.
Our supplement is lab-tested to ensure potency, and compliance with U.S. and international standards for purity and safety.
What is astaxanthin?
Astaxanthin belongs to the family of carotenoid compounds known as xanthophylls, which includes lutein and zeaxanthin.
Astaxanthin is produced by algae, which is consumed by tiny crustaceans such as krill. The red-orange-pink hues of salmon flesh, shrimp shells, and flamingo feathers comes from the algae-source astaxanthin in these animals' diets.
Why take astaxanthin?
Growing lab and clinical evidence suggests that astaxanthin offers unique health-promoting potential*.
In test tube experiments, astaxanthin exhibits greater antioxidant capacity than other carotenoids, vitamin E, or vitamin C.
However, it's unlikely that astaxanthin exerts similarly strong direct antioxidant effects in people. Instead, astaxanthin appears to exert these effects* indirectly, via its influence on cellular gene "switches" (e.g., transcription factors):
- Support eye health
- Support joint health
- Support brain health
- Support energy levels
- Support immune function
- Support cardiovascular health
- Support skin health and protect skin against UV sunrays
Our supplement provides 4mg of astaxanthin per 350mg softgel. This is widely considered a daily "maintenance" dose to help support and promote optimal health.
Most human studies that have detected measurable clinical benefits** from astaxanthin — such as lowering blood triglycerides and improving cholesterol profiles — involved daily doses of 6mg to 18mg. No adverse effects were observed in humans who took a daily dose of 19mg taken for 29 days**.
**The EFSA Journal (2005) 291, 1-40 Opinion of the Scientific Panel on Additives and Products or Substances used in Animal Feed on the request from the European Commission on the safety of use of colouring agents in animal nutrition PART I. General Principles and Astaxanthin (Question No. EFSA-Q-2003-060) Adopted on 30th November 2005..
Should I take astaxanthin if also eat salmon or take salmon or krill oil?
Yes, it makes sense to take Vital Red Astaxanthin even if you eat wild salmon and/or take wild salmon or krill oil.
Salmon and krill oils naturally contain a few micrograms (mcg) of astaxanthin ... 36mcg and 100mcg per gram, respectively. While these levels are high enough to protect the oils' omega-3s from oxidation, they're 1,000 times lower than the milligram (mg) doses used in lab and human studies.
In contrast, each of our 350mg softgels provides 4mg of pure or "free" astaxanthin, known scientifically as astaxanthin diol (see "Truth in labeling", below).
Wild salmon contain substantial amounts of astaxanthin. Per 6 oz portion, sockeye salmon contain about 6mg, silver salmon contain about 3mg, and king salmon contain about 1mg.
Truth in labeling: astaxanthin buyer beware
Many astaxanthin brands advertise misleading doses per serving.
Their claimed amounts of astaxanthin are based on either (or both) of two misleading measures called "esterified astaxanthin" and "astaxanthin complex".
The weight of esterified astaxanthin is typically double the weight of the pure astaxanthin (called "astaxanthin diol") in a supplement, because it includes all the fatty acids to which it is bound.
And the misleading term "astaxanthin complex" covers all carotenoids in algae, so label claims based on that measure overstate the amount of pure astaxanthin diol by about 18 percent.
In contrast, the amount of astaxanthin claimed on our supplement label — 4mg per softgel — is pure astaxanthin diol.
*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
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