"Our consumer research is consistent when talking with guys who play sports or work out regularly and who think about personal nutrition: They feel they must trade off taste for nutrition when choosing an energy snack," said PowerBar Associate Brand Manager Todd Wehmann. "They acknowledge that healthier snacks exist; however, to them nothing tastes like a candy bar. Our new Triple Threat bars offer these guys a new snack alternative -- one that delivers the taste they want and the convenient energy and nutrition they need."
Backed by two decades of nutritional expertise, Powerbar Triple Threat Layered bars offer men more than great taste. Each 55-gram bar is fortified with sixteen vitamins and minerals and a balance of carbohydrates, protein and fiber. The bars provide 100 percent daily value of vitamins C and E, and ten grams of protein, four grams of fiber and 30 to 32 grams of carbohydrates. Designed to conveniently stash in an office desk drawer or a gym bag, Powerbar Triple Threat Layered bars can be eaten at any time of the day for a tasty and nutritious energy boost. The bars contain 220 to 230 calories and are free of trans fats.