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NOW stands for No Opportunity Wasted, Phil Keoghan's personal philosophy for living each day as if it were your last. He's been filming around the world for more than 20 years, working in over 100 countries, and one of the big challenges he faces is making sure he gets the right nutrition. After searching the planet for the perfect bar, he found the answer in his homeland, New Zealand. The Energy Bar encompasses an all-natural, great-tasting bar with Manuka Honey, an ingredient with unique healthful properties and jam-packed with high potency energy that will power any adventure.
Phil says, "I truly believe this is the World's Best Energy Bar. It's what I used to bike ride 100 miles a day for 40 days across America. It's time to Power Your Adventure!"