We're really delivering on our promise for the best men's grooming system. I really can't remember when, or if, we exactly made the promise but it's even better to deliver on a promise you didn't make cause you sound even more progressive and that you really do care. We do. And this 'so called promise' probably didn't entail using cucumber or apple extract but we have either great or hungry chemists. Or both. And no, you can't eat this so don't try. But you'll smell light and delicious after using.